Yornest has a strong technical founding team who have experienced a problem firsthand, wanted to do something about it, and are hustling after the opportunity. The challenge they are tackling, as we see it, is improving inter/intra affinity group communications. Yornest is starting with college environments, which are a poster-child for this, with individuals needing to simultaneously communicate privately within multiple groups, publicly from groups, 1:1, mute too much conversation (noise), and prioritize specific communications (group leaders, coaches, etc.). Their early traction and organic growth with active groups, both for camaraderie and organizational purposes, is serving them well as these individuals are not only involved in other clubs, organizations, and social outlets within their larger organization (school) but often maintain social circles and looser ties across schools and campuses. Campus and organizational environments are exciting opportunities, particularly considering higher education challenges with U.S. college tuition prices increasing over 6% per year over the last 40 years. Essentially, the overall consumer price increases we’ve experienced during Covid-19 have been happening in education annually since 1980. Arguably the education business wants to keep its customers, and keep them engaged, connecting with others, involved in activities, and then some. Yornest provides a strong value proposition to schools and, by design, may be a platform that can walk the fine line of maintaining engagement, avoiding dilution & distraction, and not be seen as school/company-sponsored (nor controlled) - all of which have limited uptake for similar platforms. Yornest is well-positioned to tackle this challenge. Their MVP has shown traction, user fit, and high engagement rates, indicating a good level of validation and prompted our initial investment. With the rebuild and coverage of both Apple and Android mobile platforms, user adoption appears to be getting easier and we are looking forward to making our follow-on investment through Wefunder. The team has demonstrated its ability to focus on a beachhead user market (college sports teams) *and* keep their eyes up, focusing on a broadly desirable enough product to engage: down into high school, up into professional sports, and horizontally across campus clubs and organizations, and further, off-campus, into professional groups. The founders at Yornest are proving they are willing to go the distance.