|1||GET IN EARLY. A nature tourism booking platform entering an underserved, fragmented market.|
|2||JOIN A MOVEMENT. Be part of a community affecting change, socially, economically & environmentally.|
|3||BE THE CHANGE. There is a global stress epidemic, nature is the antidote and Yonder is the access.|
|4||IMPACT INVESTING. Yonder as a public benefit corporation, benefits people, planet as well as profit.|
|5||ECOLOGICAL BALANCE. Hosts inspire an appreciation for nature and guests are motivated to protect it.|
|6||BE EXTRAORDINARY. Join in building an industry leader with a purpose, cornering an $8B market.|
These are unprecedented times. If we’ve learned anything from being quarantined, it’s that we all need to get out. We need to be free. We need a change of scenery. We need nature! Studies show that stress and depression can be reduced by going out into nature and Yonder has presented itself at the perfect time. As restrictions are starting to relax throughout the U.S., Yonder highlights places near major cities where you can road-trip into nature and de-stress.
What makes Yonder interesting and different is that the properties they select for the platform have special criteria such as 180-degree views of nature, are eco-friendly, and hosts (referred to as Stewards) must be deeply knowledgeable about the property. The economics of the platform are better than other booking sites for both host and guest and their niche focus will serve a huge new demand in the marketplace. As a newly minted Yonder Steward myself I believe that the future of travel is Yonder.
I recall that ‘ah-ha’ moment in October 2017. We had just completed our second year of agri-tourism offerings on the farm and discovered that revenue stream surpassed all others. Farming is a labor of love, and seldom results in monetary success, but what if? I enjoyed the many heartfelt messages left by visiting families who spent time on the farm and witnessed the natural world, which in turn offered them a chance to appreciate their special bond. Could there be a way to couple both farmer and family together while harnessing the bonding potential of nature to improve the lives of everyone? This is the question that I set out to answer.
With guidance from a good friend, I met my co-founder Freyr Thor, who possessed a depth of successful experience with business start-ups. Freyr, a native of Iceland, spent his youth outdoors, in the company of horses and nature. His childhood offered unique insights into the opportunity, as well as a genuine passion for the endeavor at large that I had set out to solve. In 2018, we set out to understand the opportunity and decide if, in an underserved market, could we provide an authentic experience to realize a better, healthier tomorrow by connecting people to nature? We decided the answer was yes and in late 2018, Yonder was born from our passion for the natural world and everything it offers.
I’m pleased to announce that starting today, Yonder is taking flight. Under Freyr’s leadership, and a team with a shared passion for the natural world and the healing powers it bestows, we built and created a truly authentic platform experience.
A Booking Platform Connecting People To Nature
Yonder is a catalyst for creating a harmonious world by connecting people to nature. Nature is the antidote to today’s busy and stressful world, and Yonder is the conduit that puts people back in touch with it. We’re a travel booking site with a singular passion: to connect people to the authentic, healing experiences that only the natural world can provide. Each of our carefully chosen properties not only inspire a deeper appreciation for nature but also a greater sense of responsibility to protect it. Our mission is to champion a healthier and better tomorrow.
It starts with a high quality platform and related native apps, offering a great user experiences with all the hallmarks of advanced, intuitive design and functionality. Then we added robust search and discovery features, curated collections and more. Lastly, we populated the platform with high quality curated host listings that open up to countless worlds for opportunities for discovery of nature experiences, a chance to #findyouryonder.
How We Make Money
By becoming the leader of nature tourism in the world, offering countless opportunities for discovery of nature connections in various categories, Yonder becomes the gravity force attracting nature seeking travelers. We have been working hard to identify the various host communities globally, we have built network of organizational support and integration partnership to accelerate our acquisition of ever greater number of hosts. Through these efforts, increasing numbers of guests will see Yonder as the go to source for nature tourism. On a more mathematical level; Yonder makes money on every booking. Yonder receives 16% revenue in booking fees from the value of each booking. On a $ 100 booking, Yonder's fee income is $16. It divides between host fees of 4% and guest fees of 12%, and is consistent with industry averages.
The total available market globally in agri and eco-tourism is almost $ 13 billion strong and growing 12% year over year. The serviceable addressable market thereof is $ 8 billion and growing, in North America, Europe, New Zealand and Australia, entirely online, and does not include airfares, resorts, safari's or cruises. We believe over five years, we can capture 8.75% share of the market to become a $1Billion dollar business with $2B in market capitalization.
Yonder has identified four core groups relatively evenly split between Families, Millennials, Seniors and Single Professionals. With 33% of Yonder listings exclusive to the Yonder platform, and 80% of the listings within four hour drive of major metropolitan areas, Yonder offers access to nature rich destination across all demographics and geography. Our survey of focus groups shows significant preference for nature rich destinations. Among millennials, the number is the highest, with over 67% calling nature tourism out as first choice. They also agree with the problem of identifying a reliable source for booking nature destinations online.
Consolidating a Global Market
In the years we spent researching and understanding the market, we’ve concluded that the Agri-Tourism market as a whole is unsophisticated and very fragmented. No one player has more than a 5% market share and 89% of the market is currently unconsolidated. Yet agri and eco-tourism hosts exist everywhere. And they are frustrated over the lack of focused attention and invisibility on other platforms. What we found is they are all looking for a home, a devoted platform, a market leader.
Yonder offers a triple bottom line benefit to the economic condition of the host community, the mental and physical wellness of their guests, and the improvement in human relations with our planet. Through it all, Yonder's business will thrive.
Reasons for Being
These days, we seem to be plugged into everything, always. Handheld mobile wifi platforms allow us to connect everywhere we go. Social media and texting have become the preferred method for connect with others. But, as much as we’ve gained, we’ve lost something. The more plugged into things we get, the more disconnected we become from something fundamental. The natural world.
This isn’t just a philosophical point. Our increasingly simulated reality negatively affects our own health and well-being, as well as that of the natural world. For example, the rapid rate of biodiversity loss is one measure of how much we’re disturbing the living world upon which our health depends. There’s a clear link between the spread of viruses and the relationship between humans and the natural world.
Restore Ecological Balance
So, what must we do? Can we live in such a way that we begin to reverse the damage? Good intentions alone are not enough. We must act in ways that allow abundance and balance to return. When we restore nature, we also restore ourselves.
Nature is the Antidote
Study after study demonstrates the psychological and physical benefits of connecting with nature. People who are more connected with nature are happier, feel more vital and have more meaning in their lives. It’s hard to overstate how much good nature does for our well-being, and how much of what we’ve been missing we get back.
The fact is that our own health and happiness are inseparable from the well-being of the natural world. We need it, and it needs our protection and care. The relationship is reciprocal. So, if we can help people connect with nature, that’s not just beneficial to them, it’s great news for nature itself. This is Yonder's calling.
Yonder is the Gateway
Sure, we’re connecting more people to amazing locations and experiences. But, even more importantly, we’re demonstrating the positive impact nature can have on their lives. We figure that the more they experience this, the more they’ll want to protect and preserve the natural world that we all ultimately depend on.
Please join us in caring for and protecting nature and wild places. It’s good for people everywhere, it’s good for you and it's good for our children's future.
We believe, with unwavering optimism, that Yonder, with everything it has to offer, will come out of the current global condition, leading the way towards healing, and pointing to a better tomorrow. We collectively offer a healthier path for society as a whole. And as we grow, we must consider our options for capital, as well as ownership. We feel strongly about diversifying resources, sharing the benefits, and growing our community of like minded people. As a result, we don't think it is such a novel idea that the community we serve should have the opportunity to become shareholders, and benefit from the growth of Yonder in more ways than one. In light of this, It seems in-authentic for us to exclusively seek capital from corporate investors. We certainly check a lot of their boxes, a large under-served market, a scaleable business model managed by a top notch team, and a triple bottom line model that offer the promise of profitability, improving people’s livelihoods as well as healing the planet. It is therefore only consistent with our community oriented brand to reach out to you, and invite you to join us in building Yonder.
(All forecasts presented above are future targets that cannot be guaranteed.)
Yonder has financial statements ending December 31 2019. Our cash in hand is $306,000, as of May 2020. Over the three months prior, revenues averaged $12,000/month, cost of goods sold has averaged $3,000/month, and operational expenses have averaged $285,000/month.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
Yonder is a travel booking platform connecting people to life enriching experiences in nature.
In five years, we hope to be a worldwide leader in nature tourism. By share volume as well as curated quality of our offerings, and the one of a kind intuitive discovery booking platform we already built, we aim to connect millions of people worldwide to life enriching experiences, building a business with over 10% market share valued at over $1 billion dollars. These projections cannot be guaranteed.
Yonder Global, PBC. was incorporated in the State of Delaware in October 2018.
Since then, we have:
Historical Results of Operations
Our company was organized in October 2018 and has limited operations upon which prospective investors may base an evaluation of its performance.
Related Party Transaction
Refer to Question 26 of this Form C for disclosure of all related party transactions.
Liquidity & Capital Resources
To-date, the company has been financed with $250,000 in debt and $3,707,080 in equity.
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 2 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 6 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
Yonder Global, PBC. cash in hand is $306,000, as of May 2020. Over the last three months, revenues have averaged $12,000/month, cost of goods sold has averaged $3,000/month, and operational expenses have averaged $285,000/month, for an average burn rate of $276,000 per month. Our intent is to be profitable in 34 months.
We adjusted our forecasted revenue down by 75% for 2020 and our expenses down by 25%, representing the same dollar amount. This adjustment is due to the Covid 19 pandemic and its short and mid term effect on travel. We predict needing a total of $13M over the next few years to hit break-even. If we stay on track, we hope that will happen by April, 2023.
Yonder made a conscious decision not to create a MVP, instead decided to invest in building out a world class platform, with two native apps and has curated inventory of 3,000 listings, we believe we have a defensible first mover advantage.
Expenses will continue to be tightly controlled. And, re-prioritization focuses on growth of platform host community, infrastructure workflows and platform functionality improvements.
In six months, we hope to generate a total of $460,000 in revenue and about the same in expenses, although this cannot be guaranteed.
The Company intends to seek additional financing in 2020 via a preferred stock financing and/or convertible notes or SAFES, though there is no guarantee that such fundraising efforts will be successful.
The Company is a relatively new business that has only recently launched and is not yet proven. The Company may not be able to create the volume of activity in its marketplace, and inventory of hosts and number of guests, it estimates it will need to grow the business.
The COVID-19 pandemic is adversely affecting, and is expected to continue to adversely affect, our operations. We have experienced and expect to continue to experience slower user growth than expected as well as reductions in bookings. While we expect the impact of COVID-19 to have an adverse effect on our business, financial condition and results of operations, we are unable to predict the extent or nature of such impact at this time. management team has made market assumptions that haven't been fully tested which could lead to unexpected business outcomes.
The Company may not raise funds sufficient to close the maximum size of the round. If sufficient funds are not raised to close the maximum size of the round, the Company may not receive sufficient proceeds to accomplish the operating objectives described in Use of Funds.
The Company’s working capital will consist of the funds secured from the sale of voting equity and debt. If expenses and anticipated uses of these funds exceed those anticipated by the Company there may be insufficient funds to continue the operations of the Company without additional funding, and there are no guarantees that such additional funding will be available on reasonable terms or at all.
The success of any investment activity is determined to some degree by general economic conditions. The availability, unavailability, or hindered operation of external credit markets, equity markets and other economic systems which an individual startup may depend upon to achieve its objectives may have a significant negative impact on a startup’s operations and profitability. The stability and sustainability of growth in global economies may be impacted by terrorism, acts of war or a variety of other unpredictable events. There can be no assurance that such markets and economic systems will be available or will be available as anticipated or needed for an investment in a startup to be successful. Changing economic conditions could potentially, and frequently do, adversely impact the valuation of companies.
The Company could lose key management, which may impair its ability to execute the operating plan and result in a slower path to profitability.
The Common Stock being offered is junior to outstanding debt and Preferred Stock in right of payment upon a liquidity event; if upon a future liquidity event the proceeds are insufficient to satisfy any debt and the liquidation preference of the Preferred Stock, then no funds will be available for return to the holders of Common Stock.
The Company expects to experience negative operating cash flows for the immediate future because it intends to continue to develop its business and infrastructure. The development of the business may require additional capital, which the Company may be unable to obtain on suitable terms, or at all. If it is unable to obtain adequate funding on suitable terms, or at all, the Company may have to delay, reduce or eliminate some or all of its advertising, marketing, product development efforts, general operations or any other initiatives. If the Company raises additional funds through the issuance of equity or equity-related or debt securities, these securities may have rights, preferences, or privileges senior or superior to the Investors' interests in the Company, and the current owners of the Company may experience additional dilution to their equity ownership.
Sarah Southwell and Tim Southwell are part-time officers. As such, it is likely that the company will not make the same progress as it would if that were not the case.
The Company may never receive a future equity financing or undergo a liquidity event such as a sale of the Company or an IPO. If a liquidity event does not occur, the Purchasers could be left holding the Securities in perpetuity. The Securities have numerous transfer restrictions and will likely be highly illiquid, with no secondary market on which to sell them.
Already have a Wefunder account? Login
Don't have a Wefunder account? Signup