I'm investing (more) in withfriends because I believe in community, I value small businesses, and I'm excited to see withfriends help small businesses build their own communities (and to see everyone make money doing it). Small businesses of all kinds need recurring revenue to succeed, especially in the current environment. withfriends is well-positioned to lead the market in providing easy-to-use tools for small businesses to turn what would have been one-time customers into subscribers and members--a community that helps small businesses thrive culturally and financially. And withfriends itself is structured to take a reasonable cut of the resulting recurring revenue. It really is doing well by doing good.
I've been in the loop with the company from early in their journey, and I'm more confident than ever that the founders can execute on their vision.