Preserving Culture Through Simple Memberships
Beloved cultural spaces have ardent fans, but those fans often have no way of offering long-term support. We give customers easy access to memberships in a process that lasts only 10 - 15 seconds. So far, 20% of ticket buyers have converted to members, meaning 1,728 reoccurring members have pledged over $100,000 to their favorite spaces. On our end, we take 5% of each monthly payment, plus $1 and 2.5% for tickets. Over the last three months, we've averaged a little over $1,200 in revenue per month, with March 2018 over $2,000 halfway through the month.
Keeping Amazing Spaces Afloat
We Occupy a Unique Spot in the Fundraising Market
For years, we've seen understaffed small businesses try and keep track of memberships manually, but this is wildly inefficient. There's a need without a good tool, as larger crowdfunding companies aren't following our space-related model, so the territory to make membership programs easy for small businesses is open.
Our Progress So Far
Prototype Launched in New York
We test our concept with 12 organizations.
We Sign Our First Acount
Our first account is with Silent Barn, a collectively directed art space in Brooklyn, New York.
Tickets Sold Tops 200 and Begins to Speed Up
We also sign a new featured account, Ambient Church, an experiential event series dedicated bringing new ecologies to architecturally unique spaces.
Braya Invests in Withfriends
As a result, we move into their office in Manhattan. We’re up to 10 accounts and over 300 supporting members.
More Than 30 Active Accounts in Vetted Private Beta
We’re also able to onboard two large-scale music venues in our private beta, Le Poisson Rouge, and Little Cinema (at House of Yes).
Let's Preserve Culture in Our Cities Together
As we write this letter, one of our community’s most beloved icons is closing its doors. Have you heard the news about Silent Barn?
It’s awful news, but it illustrates the terrible urgency of our new startup Withfriends - a platform to help us preserve culture in our cities.
We help music venues, art spaces, and people who organize cultural events set up memberships programs, and we help their audiences discover and buy into them. Running a great monthly membership program can double the revenue of cultural spaces, which means that cultural organizers can afford to stick around and keep making our cities beautiful places to live.
Withfriends was too late for Silent Barn, but just barely. They raised $30,000/year from 500 members on our platform, but they needed to do that years earlier.
Hundreds of thousands of cultural businesses in cities worldwide are in danger of being pushed out right now, just like Silent Barn. That is, if they don’t have Withfriends in their hands as soon as possible so that it’s not too late for them, too.
In 6 months, Withfriends has brought over $100K in new yearly revenue to 30 inspiring and iconic cultural organizers like Le Poisson Rouge, Elsewhere, House of Yes, Ambient Church, Nonsense NYC, Death By Audio Arcade, and Blank Forms.
So here’s how you can help bring the same power to make spaces last to art organizers around the world:
We’re raising money on Wefunder to tighten up our platform and bring it to 600 music venues and spaces by the end of the year. They will use Withfriends to thrive in their cities, not just survive.
Wefunder is a crowd-equity platform (that’s also a cool, values-driven public benefit corporation). By participating, you would help save culture around the world, and what’s more, you would own shares in our company. Our excellent team - Kunal Gupta and his long-time collaborators Joe Ahearn and Martha Hipley (Babycastles, Clocktower, Shopwaper Gallery, Death By Audio, Pioneer Works, and more) will work our butts off to make those shares valuable for you over the next few years by doing a really great job at achieving our mission to preserve the culture of our cities.
Thank you - Let’s make our cities more creative over time, not less, withfriends.
--Kunal Gupta, Martha Hipley, & Joe Ahearn