Willa’s Mission: to create plant based milk that tastes as good as it is for people and the planet. 

💙 Willa’s uses organic ingredients and the whole entire oat (not just oat sugar), which makes Willa’s:

• 😋 Richer and smoother
• 🌱 Made with wholesome, organic ingredients
• 💪 Less sugar, and the most protein & prebiotic fiber
• 🌎 Climate positive and zero food waste

👩🏻‍🔬Willa’s owns its proprietary IP, trade secret formulations and whole oat process. 

An investment opportunity 100 years in the making.

‘Wholly Better’

We started Willa’s because we were tired of water, chalky plant based milks made of artificial ingredients, harmful rapeseed oil and sugar rather than actual plants. 🌱

Willa’s was born from our Grandmother Willa’s delicious oat milk recipe, use of organic ingredients you can recognize, and our belief in using the whole entire oat (rather than just oat sugar).🥛

Willa’s a Winner!

🥇Willa’s was chosen out of over 2,000 products as a 2023 Good Food Award Winner!

🏆🏆 Willa’s was also chosen out of over 1,100 brands as a Finalist at EXPO West for Best New Organic Product and Beverage – twice.

Willa’s advisors and investors include founders who are pioneers and heroes of the food and beverage industry. 

We have a family commitment to this business that will never waiver.

Christina Dorr Drake (Co-Founder, CEO)

Christina has 20 years in marketing, positioning and innovation strategy working across brands like American Express, Target, Muir Glen, Buffalo Wild Wings, NBC Universal, and Panera. She has written for Forbes, spoken on three panels at SXSW, and is frequently interviewed on podcasts.

Russell Drake (Co-Founder, Chief Growth Officer & Head of Sales)

Russell has an entrepreneurial background and is a Dale Carnegie Master Trainer in sales and leadership. He has trained global sales teams across indeed.com, Tik Tok and most recently Milk Cosmetics.

Elena Zienda (Co-Founder, COO)

Elena has 16 years in operations management as a chemical engineer in food and beverages, and two years in mergers and acquisitions. She is a lean Six Sigma Master Black Belt,

and University of Minnesota Carlson Executive MBA.

📣Willa’s has been featured in Bon Appetit three times.

💁🏼‍♀️Katie Couric included Willa’s in her July 2023 Prime Day Picks.

👨🏻‍⚕️Dr. Mark Hyman included Willa’s in his August 2023 Email Newsletter.

🙋🏻‍♂️Dan Buettner (founder of The Blue Zones) doesn't normally endorse products, but frequently recommends Willa's on his social channels.

👨🏻‍🍳From Michelin Starred Chef Dan Barber, to Christopher Gavigan, the most respected brands in wellness are fans.

We believe goodness comes from a wholly better recipe.

Most plant based milks don’t have the benefits of the ingredients they are named after.

Nut milks typically have very few nuts in them.

We discovered oat milks have several times the sugar of Willa’s is they’re typically made with just oat sugar!

The healthiest parts of the oat, the protein and fiber, is discarded as food waste! 

🏭 20-30% of the oat material (the healthy parts with protein and fiber) typically ends up in landfills! 

👆We knew there had to be a more delicious, more nutritious and more climate positive way.

🥛Willa’s uses organic ingredients and the whole entire oat to create a more delicious, more nutritious, and zero food waste plant based milk. 

🥇Willa’s is for discerning plant milk drinkers who seek a low sugar, organic, real ingredient option that ALSO TASTES DELICIOUS.

And we are seeing the returns that Willa’s unique benefits can make.

Willa has doubled sales between 2021 and 2022. And Willa’s outsells lower priced competitors at the shelf, from coastal cities to Midwestern suburbs.

Retail buyers state that Willa’s is category expanding bringing those skeptical of other brands’ ingredients and sugar content, back into the aisle. 

Goodness in our margins.

Willa’s margins are amongst the strongest in the category.

On top of that, we have a culture of continuous improvement.

Our internal R & D team continues to find ways to improve our margins while also improving Willa’s taste and adhering to our strict standards and values.

📈Our multi-channel strategy gives Willa’s multiple pathways to profitably reach our goals.

(Future projections cannot be guaranteed.)

🚀 Within an exploding category…

Plant based milk is leading the growth of the plant based category.

In fact, plant based milk and creamers make up 35% of the entire plant based category!

While plant based meat sales have plateaued, plant based milk continues to grow at double the speed of the rest of the plant based category!

Willa’s is uniquely positioned to fill the gap in the category.

There are three types of oat milk: Oatly, Oatly copycats, and Willa’s.

What we have found is Willa’s is succeeding at grocery, as well as coffee shops, offices and universities because people are looking for a delicious, low sugar, real ingredient option with nutritional benefits.

If they don’t find a cleaner, low sugar option that also TASTES delicious, they won’t purchase. 

And Willa’s uniqueness is what the market is moving toward.

Over half of Americans have purchased plant based milk. 

And 66% of plant based milk drinkers seek healthier, lower sugar, organic, nutritious options.

Willa’s is uniquely positioned to fill this gap.

Willa’s fans choose Willa’s not only because it’s healthier, but because they love the taste!

Retailers love Willa’s because it is category-expanding. Willa’s doesn’t cannibalize the set. Instead, it brings those skeptical of the ingredients in plant based milk back into the milk aisle.

👆Goodness that builds retention.

Willa’s fans typically first start purchasing Willa’s because they are looking for an option with less sugar, organic ingredients, and more plant based nutritional benefits.

However, once they try Willa’s, they fall in love with the taste.

In fact, according to our survey of over 300 fans, the number one driver for them is TASTE.

Our fans love how the whole oat gives Willa’s a richer, smoother and more balanced flavor that is never overly sweet.

🌎 Oat milk that makes a huge difference.

🏭There is also significant food waste involved in making plant based milk, and food waste releases methane (green house gas).

According to the UN Climate Report, if food waste were a country, it would be third after the US and China in greenhouse gas emissions.

Most food waste happens in the processing of food before it hits store shelves.

👆Project Drawdown cites food waste reduction as the #1 solution to help reverse climate change.

Also, organic matters when it comes to oats.

🌾 Oats are a cover crop, and organic oats are regenerative, good for soil health and carbon sequestration.

In a nutshell, growing organic oats can help fight, and even help reverse, climate change.

Conventional oats are often heavily sprayed with pesticides like glyphosate (Roundup), which isn’t good for soil health or human health.

Roundup isn’t something our Grandmother Willa would have wanted in her oat milk!

And we are improving Willa’s on every step of our journey.

How did Willa’s create a brand and products that are undeniably superior?

Other plant based milks have complicated ingredient lists, taste watery and chalky, and are high in sugar and low in nutritional benefits as a result of copycatting the major players with similar off the shelf formulations.

Co-Founder, Elena, our process engineer, Laura Zabel are global experts in food / beverage development. 

Willa’s is a platform for delicious, whole ingredient, zero-waste products born from a grandmother’s wisdom and transformed into a proprietary process and IP.