Investors will be entitled to a recoupment of 120% of their investment and additional profit participation after priority debts are repaid.
Investors will be entitled to a recoupment of 120% of their investment and additional profit participation after priority debts are repaid.
|1||The film has ALREADY been shot and by December 2020 will be ready to sell.|
|2||Ty Simpkins (Insidious, Iron Man 3) has a proven track record of being in profitable genre films.|
|3||Horror movies are the most PROFITABLE genre. (15% more than Comedies, 20% more than Dramas)|
|4||1 of only a few feature films safely shot during the COVID-19 Pandemic.|
|5||Team’s last film had a Video-On-Demand sale.|
|6||A relevant film in today’s social climate, in the vein of Blumhouse’s “Get Out.”|
|7||Ty has a large social media following and an established fan base. (160k+ followers on IG)|
We Shot The Film!
Thanks to our investors so far, we’ve wrapped production on Where’s Rose and the entire film is in the can! While there’s still much more work to go, we’ve managed to shoot a film safely during a global pandemic, something most productions haven’t been able to do.
Our biggest risk going into this project was of course COVID-19, however, we were able to work within our guidelines to negate this risk and shoot the entire film with no production shutdowns. While young, our team operated extremely professionally and kept everyone safe at all times.
We’re in the midst of post-production now and with a quick turnaround, we’ll have a sellable product in December 2020. So far, we already have the first cut!
When a little girl is found after going missing the day before, only her older brother recognizes the evil force that has returned in her place.
The film centers on the Daniels, a white middle-class family. Eric (Ty Simpkins) is the college-bound, straight A’s, football team star who everyone in town looks up to. His little sister Rose is a playful girl with a big imagination who one day goes missing. Thankfully she is found fairly quickly. However, Eric seems to be the only one to suspect his sister is not who she says she is. He investigates and begins to unravel what kind of monster Rose has become.
This is a story about slowly peeling away the fake social mask people hide behind to reveal something much more primitive and sinister underneath. The true monsters live amongst us.
With this film, we are able to tell an exciting, terrifying, and truly unique story while also exploring important, relevant social themes in regards to masculinity and privilege.
With Ty attached as our lead ERIC DANIELS, we'll be able to tap into this pre-established fanbase/market that's followed him since his role in the breakout hit INSIDIOUS. In addition, our target demographic is fans of horror, which is the most profitable movie genre.
With our unique and intense story, haunting score, and crisp, atmospheric cinematography we are creating a cinematic and visually stunning film with the likeness of IT FOLLOWS, PAN'S LABYRINTH, and of course INSIDIOUS.
Our Business Plan
So far we’ve raised enough money through our first round of WeFunder and through two Executive Producers which allowed us to handle the physical production of the film. This included paying our SAG cast, our crew, housing costs, and general physical production purchases and rentals.
We shot the entire film in Winston-Salem, NC over the course of three weeks. The town and surrounding area provided the perfect visuals for our film as well as offered us a strategic leg up cost-wise. As our alma mater, UNCSA, is located in town, we were able to cut costs using help from community members such as the local film commission, City Council, and Mayor. We were also able to keep other general production costs lower by using local resources which cost less than filming in Los Angeles or New York City.
The remaining money we need to raise ($34,933.61) will go towards post-production costs such as labor, editing equipment, L&D costs from production, an original composition, coloring, and visual effects. You can see a breakdown of how that amount will be spent below!
We’re currently editing in Winston-Salem to keep costs low and will have a complete, sellable product in December.
Already we have a sales agent attached to our project and distribution companies expressing high interest in the film. Our goal is to have a mix of domestic & international VOD sales, as well as landing a spot on a premiere SVOD outlet such as Netflix or Hulu.
You can check out our business pitch deck in our files above or in the video below!
After creating the sizzle teaser for the film in only 2 days with a budget of $1,000, we knew how to stretch a dollar without compromising production value. For the actual production of the film, we lived and shot in our main location for three weeks and shot 140 scenes!
With our SAG-approved COVID guidelines, we had daily check-ins, testing for our cast/crew, mask usage at all times, and a plethora of other safeties in place to ensure a safe, but efficient shoot. During our shoot, we also managed to overcome a hurricane, flash flooding, and torrential downpours. While many outside forces were against our production, our team’s resilience allowed us to persevere without losing production value.
Through the help of the community, we managed to film in high production value locations, with little to no cost in most instances.
Ty Simpkins delivered a phenomenal performance as our lead Eric Daniels and was supported by a killer co-cast. Anneliese Judge, Skyler Elyse Philpot, and Kathy Searle were other key performers during production and delivered killer performances throughout the film.
In 2016 Jared Spouse and John Mathis set out to make their first feature film, Midnight Runner, while they were still attending the top film conservatory, UNCSA. They made their feature in 9 days with only $3,000!
They then sold Midnight Runner to Global Digital Releasing for VOD & SVOD. It's currently available on Amazon Prime. Their lead actor, Ben Weinswig went on to be signed and just had a supporting role in Blumhouse’s horror anthology “Into the Dark”.
The University of North Carolina School of the Arts Alumni
The majority of our team are alumni from UNCSA a premier film conservatory in Winston-Salem, NC which consistently ranks as one of the best film schools in the country. Producing alumni like David Gordon Green, Danny McBride, Craig Zobel, Jeff Nichols, Rebecca Green, and Brett Haley, our crew has been trained to make films at a high-caliber that can produce fruitful careers in the industry.
There is a simplicity, beauty, and grace to classic genre films, be it Alfred Hitchcock’s Rebecca, Guillermo Del Toro’s The Shape of Water, or David Robert Mitchell’s It Follows. Since I was a boy, I have had a deep love for genre movies. They allow the filmmaker to make frank and fascinating observations about society while still delivering the kind of thrills that only cinema can truly give. A film is an immersive experience that can only work when all of the arts are melded together to tell a singular story with a strong, unified vision.
With Where’s Rose, I want to tell a story that feels real, yet magical. I want to do with this film what Del Toro accomplished with Pan’s Labyrinth: blending reality and fantasy. This film is a dark fairy tale, and I want the audience to not know where the real world ends and the fantastical one begins.
This story is very important to me as a filmmaker and as a human being. It tackles the false sense of masculinity in many young American men and the evil they can do when they wield that lie. I want it to be very clear that Eric is the villain of the film. He is an abusive, manipulative, and truly evil person; however, as with many of the best villains, it is important for the audience to not see it until it is too late.
Another aspect that is fascinating and extremely important to me is the fact that this story is all about perspective, and that the truth can be manipulated to fit someone’s viewpoint. I was inspired by Joe Wright’s stunning film, Atonement, which showed how a couple’s life was destroyed because of a false perspective from another character in the film. What excited me about the concept of Where’s Rose was the thought of reversing the logic used in Wright’s film to apply to the villain of mine. In Where’s Rose, we follow Eric’s POV, thinking he is the hero; however, when we switch POVs at the end of the 3rd act, we will quickly see that he is the real monster of the story.
This film will be truly terrifying; however, unlike many horror films, its horror arises from the real world and not the fantastical. Like many of Del Toro’s films, the true evil is rooted in the everyday world. For example, the villain of Pan’s Labyrinth is not the fawn but Captain Vidal, who abuses his power. This film will not just rely on jump scares but also on mood and the integrity of its story.
Lastly, although this film explores the darker side of humanity, I hope it can also be a beautiful reminder of the core values that we all hold dear: love, honesty, integrity, and the power to keep moving forward. I feel that the girls in this film show that. Just as there is darkness in the world, there is also great beauty, and I believe that is what is worth remembering in the end. The creature is the catalyst that makes our characters reveal their true nature. In the end, the “monster” is the hero we need.
Where's Rose Film has financial statements ending June 22 2020. Our cash in hand is $5,002, as of June 2020. Over the three months prior, revenues averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $0/month.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
We are creating the social horror film Where's Rose. When a little girl is found after going missing the day before, only her older brother recognizes the evil force that has returned in her place.
In five years, we want Where's Rose to be recognized as an exciting, innovative, studio film for a worldwide audience. Our crew has already produced a feature previously as well as worked within every aspect of the industry.
Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future, if any.
Where's Rose, LLC was incorporated in the State of North Carolina in May 2020.
Since then, we have:
Historical Results of Operations
Our company was organized in May 2020 and has limited operations upon which prospective investors may base an evaluation of its performance.
Liquidity & Capital Resources
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 4 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 4 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
Where's Rose, LLC cash in hand is $5,002, as of June 2020. Over the last three months, revenues have averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $0/month, for an average burn rate of $0 per month. Our intent is to be profitable in 12 months.
No material changes or trends have occurred since the date that our financials cover. Our financials covered are current.
Our expenses will be dependent on how much we fundraise. This amount will be added to our current $5,000 capital investment. Our lowest-tier goal is to raise $54,000. From that, we will expend $16,796 during pre-production (now until August 2020), we will expend $47,169 during production (August 2020), and we will expend $35k on post-production (September 2020-November 2020). Our mid-tier goal is to raise $79,000. From that, we will expend $16,796 during pre-production, we will expend $66,719 during production, and we will expend $6,485 on post-production. Our highest-tier goal is to raise $105,000. From that, we will expend $17,321 during pre-production, we will expend $86,194 during production, and we will expend $6,485 on post-production. In each tier, we've accounted for the 7.5% WeFunder intermediary fee that is part of our Production spending. We expect to have our finished sellable product at the end of November 2020 which we plan to make an initial sale of at least $150,000 by February 2021 pending on sale agreement. These projections cannot be guaranteed.
Disregarding the capital owner investment currently in the bank, Jared Sprouse, an owner in Where's Rose, LLC has a private line of credit up to $10,000 that he has agreed to reserve for initial payments in the film before we receive any regulation crowdfunding funds.
Temporary Rule 201(z)(2) provides temporary relief from certain financial information requirements by allowing issuers to omit the financial statements required by Rule 201(t) in the initial Form C filed with the Commission. This offering has commenced in reliance of Temporary Rule 201(z)(2).
Film Risk - Film can be an inherently risky endeavor. There is never a 100% guarantee on a ROI, but we've done everything in our power to maximize that percentage. By locking established talent within the most statistically profitable genre and keeping our budget as low possible we can minimize financial risk.
Critical and Audience Reception - Our film, like most others, will heavily rely on how it's received by others. If our film receives mixed to bad responses it will inherently make it more difficult to make a profit. Our entire team is confident in our project but even crews with the best of intentions can sometimes miss the target. Having said that horror is one of the few genres that can survive mixed reviews as it has a built in fan base with drastically different taste than critics and general audiences.
A Young Team - The average age of our key group is around 26, this can obviously cause issues if we encounter problems that we haven't experienced before. However this is caveated by the fact that we are about as experienced of a crew that we could possibly be for our own ages. We've all worked as key parts for numerous feature films, music videos, and commercial projects over the years and have an abundant amount of experience to draw on despite our age.
Competition - Film is a naturally competitive industry and nobody quite ever knows which way the wind will blow. If horror films with a social bent were to suddenly go the way of the western we would be hard pressed to make a profit. Theres also almost an unlimited supply of content nowadays and our film will need to be good enough to cut through the plethora of films on the market.
Limited Operating History – The company has been in existence for a very short period of time, and is subject to all the risks incident to the creation and development of a new business, including the absence of a history of operations and minimal net worth. Furthermore, the company has not produced or distributed a full- length motion picture. The company and the managers have employed and will continue to endeavor to employ or otherwise retain, the services of those persons with the skills necessary to successfully produce and distribute a full-length feature film, but no assurances can be given that they will be successful in these efforts.
Coronavirus - One of the biggest challenges we could potentially face is if there are problems regarding the coronavirus. We are taking precautions with the guidelines set out by North Carolina. We are also going to monitor the situation to see how it is on a day-by-day basis.
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