Your browser is old and is not supported. Upgrade for better security.
Wefunder logo


Laundry sucks. eliminating it for Airbnb hosts is a $69B problem! πŸ› πŸ¦„

Pitch Video
Investor Panel

Investor Panel

Tony and Daniel interviewed washbnb on April 21, 2021. Play Video
Tony Wilkins
Private investor at Standing Oaks Venture Partners. Started investing in 1991. I invest in coachable people who I admire, respect and trust.
Daniel Edwards
Daniel is a startup CEO, angel investor, advisor and board member spanning from London to Silicon Valley.
says, "Founder has a strong sense of the short term rental ethos and expectation of quality. He clearly understands that this is a people business and demonstrates his passion to differentiate his service... through service."
says, "The team has personally dealt with the laundry problems associated with being an Airbnb host and created a solution to solve it. When looking for a good company you always prefer someone who has experienced the problem and solved it for themselves first. Daniel (CEO) has been an Airbnb superhost for over 5 years and Cat (CDO) has been an Airbnb host too. They have really identified a market in need of a solution where legacy laundry service providers don't service because of the smaller size of these Airbnb host."
says, "Selecting, on boarding, training and promoting people who love the service industry will be a key to success."
says, "Washbnb has started in a market that isn't seen as traditionally a startup area, but I think that could work to their advantage. By building out the base of the company in these markets they could really build a strong foundation before attacking bigger markets."

What Investors Say

Exited Airbnb entrepreneur and bestselling author
Invested $10,000 this round
I have chosen to invest in washbnb because of the incredible opportunity they are pursuing in the ever evolving short term rental industry! I also believe in investing in people that I believe will make a difference in this world.... and Daniel Cruz and his team are certainly in that category. Washbnb are perfectly positioned to take advantage and provide a solution to the never-ending struggle Short Term Rental / Airbnb Hosts face worldwide..... dealing with laundry!! With a unique vision to scale the company, I truly believe that washbnb is going to be a gamechanger in the hospitality industry of the future.

What Friends Say

In the News

Podcast | Slick Talk: The Hospitality Podcast
May 3, 2021
The Industries top podcast for anyone and everyone in the industry wanting to grow, learn, and show off their unique experience with like minded people in the community of hospitality!
'Staying Nimble': How Small Businesses Can, and Do, Shift Gears
March 10, 2021
With the coronavirus restrictions, entrepreneurs are learning in real time just how they need to adapt to survive. An experiment may be the thing that saves Washbnb, a start-up in Milwaukee that was to open this month. Originally, washbnb planned to provide laundry service to Airbnb hosts. One of the company’s founders, Daniel Cruz, is a host himself, and he hatched the idea because he was always buried in laundry β€” and worse, fitted sheets β€” at the end of each week. His four Airbnb properties created too much laundry for his residential machines but too little for a lot of commercial laundry facilities. When he discovered that others had the same problem, he started planning to build his own facility.
washbnb is one of 55 entries to advance in 2021 Wisconsin Governor's Business Plan Contest
March 4, 2021
MADISON, Wis. - Fifty-five entries from 31 communities have advanced to the semi-final round of the 18 th annual Wisconsin Governor's Business Plan Contest , contest producers announced. The contestants were selected from a field of more than 250 qualified first-round entries by an independent panel of almost 80 judges organized through the Wisconsin Technology Council and its programs, the Tech Council Innovation Network and the Tech Council Investor Networks.
7 Weird And Unexpected Business Pivots During The Coronavirus Pandemic
February 11, 2021
If there is anything we have learned from the coronavirus pandemic it is that human beings are amazingly resourceful. A laundry service pivots to help the elderly. Washbnb was originally intended to be a company that helps those running an AirBnB wash and fold their linens. As of recently, they are providing laundry services to elderly and immunocompromised instead.
2020 Survivor Story: Milwaukee-based Washbnb Spins Toward A New Market, Hotels - Times Of Entrepreneurship
February 2, 2021
Daniel Cruz quit his day job in February to build washbnb, a company that provides linens for Airbnb hosts, vacation rental managers and ...
21 Wisconsin startups to watch in 2021
January 8, 2021
On our annual Startups to Watch list, we outline a handful of Wisconsin startup companies that we feel could make big moves in the next year, whether that's raising sizable funding rounds, making acquisitions, accomplishing fast growth or simply continuing work on challenging problems.
Experience Milwaukee Podcast - Moving from San Francisco to Milwaukee and Pivoting a Startup. on Stitcher
January 1, 2021
On this episode, Steve Glynn and Adam Derus sit down with Daniel Cruz, CEO of washbnb, a turnkey linen and laundry service built by hosts for hosts. From moving to Milwaukee's Walker's Point neighborhood, starting a company, and beer, learn more about Daniel's journey and what he loves most about this city.
Here are the six startups chosen for Startup Wisconsin Pitch at Summerfest Tech
August 27, 2020
Earlier this year, Daniel Cruz left his full-time job to launch his startup, Washbnb, a wash-and-fold laundry service for fellow Airbnb hosts. The Covid-19 pandemic, however, hit the home-sharing market hard, causing the company Cruz co-founded with Brian Mandelin and Cat Simpson to pivot its model to accommodate customers most at risk of the disease.
Thriving Companies Listen and Adapt - GAN
June 24, 2020
A point made by my coach, Brian Howard, has stuck with me throughout the COVID-19 season. At the beginning of the pandemic, Brain said, "The world has changed. That means our clients' jobs have changed, which means our jobs have changed." Now, more than ever, each of us needs to take a realistic look at ...
washbnb and The Dubbel Dutch Hotel announce partnership
June 10, 2020
US: Short-term rental linen and laundry solution service, washbnb, has announced an exclusive partnership with The Dubbel Dutch, a 17-room, downtown Milwaukee hotel, which is scheduled to open in July. As the sole linen and laundry service provider for the new boutique hotel, which occupies the Charles A. Koeffler, Jr.
'The new way': Milwaukee businesses pivot by selling care packages, virtual events to survive the coronavirus pandemic
May 20, 2020
washbnb shifted gears to offering services to people who are elderly or immunocompromised in the Milwaukee community, charging around $10 to $20 a load with delivery. The company is also offering a pay-what-you-can model. It is operating at a loss and actively looking for investors.
The decision for many businesses during the coronavirus pandemic is to pivot or perish
May 18, 2020
The decision for many businesses during the coronavirus pandemic is to pivot or perish. Some business shifts seem like natural moves - restaurants offering takeout, venues livestreaming concerts or retailers scaling up online sales. Businesses that are based around gathering people together for a tour, a game, travel or a conference are finding new ways to get money coming in the door. Daniel Cruz was launching his new laundry service for Airbnb hosts, Washbnb, as the pandemic halted travel. The company faced a total loss. Cruz thought about shutting down, but laundry still needs to get done, even during a pandemic. Washbnb shifted gears to offering services to people who are elderly or immunocompromised in the Milwaukee community, charging around $10 to $20 a load with delivery. The company is also offering a pay-what-you-can model.
Milwaukee-based washbnb changes model amid coronavirus pandemic
May 3, 2020
Milwaukee-based washbnb is one of several local businesses upended by the coronavirus pandemic. But, rather than give up, the startup is trying to meet its challenges with ingenuity. Washbnb provides linen and laundry services for short-term rental owners, property managers and Airbnb hosts. Faced with the uncertainty of the travel and hospitality industry, the startup [...]
New laundry startup makes sure no one is "hung out to dry" during COVID crisis
April 30, 2020
Bay View (CBS 58)--The slogan is simple...clean laundry for everyone. This is the mission of "Washhero." The local startup began in February as a laundry and linen service for Airbnb hosts but quickly shifted to a wash and fold business during the pandemic, especially for seniors and those immuno-compromised.
washhero is Providing Clean Laundry to the Elderly and those Most Infected by the Pandemic - Carvd N Stone
April 26, 2020
"The pandemic showed us a lot quickly," said Cruz. "This really accelerated are thinking." Within five days, the founders created a website and found their perfect price point to charge per bag of laundry. They even found a local printing company to outsource their laundry bags that hold up to 15 pounds, which is a standard size of laundry.
Amid COVID-19, a look at how Wisconsin startups are pivoting
April 23, 2020
The coronavirus pandemic has left Wisconsin's young companies in a fight for survival. With the state's stay-at-home order in full effect and thousands of organization's shuttering their doors or issuing mass layoffs, startups say they are scrambling to navigate the nation's new normal-and save their businesses from the economic upheaval.
Startups Who are Rising to the Occasion - GAN
April 22, 2020
The inherent role of a startup is to find a problem, create a solution, and do it in a way that is efficient, cost-effective, and impactful. In COVID-19 times, we're seeing story after story of startups doing exactly this: finding problems, creating solutions, and deploying those solutions in an efficient and effective way. washbnb A gener8tor gBETA Company Location: Milwaukee, WI, USA Industry: Services Washbnb adapted its business model to provide safe and clean laundry services during the local COVID-19 lockdowns. They are providing free pickup and delivery for both the immunocompromised and elderly populations.
Milwaukee startup Washbnb launches wash-and-fold laundry service for those at risk during pandemic | The Milwaukee Independent
April 18, 2020
Milwaukee startup company washbnb announced the launch of its wash-and-fold laundry service on April 7, tailored for the elderly and immunocompromised in the Milwaukee community. The startup plans to assist at-risk consumers during the COVID-19 pandemic with personalized and safe pick-up and delivery services.
Local Announcement: Washbnb Launches Laundry Service to Support Locals at Risk During
April 8, 2020
Milwaukee startup company washbnb announced the launch of its wash-and-fold laundry service, tailored for the elderly and immunocompromised in the Milwaukee community. The startup plans to assist at-risk consumers during the COVID-19 pandemic with personalized and safe pick-up and delivery services.
Home/Work | Helpers | washbnb Daniel Cruz
April 2, 2020
washbnb provides paid and free laundry services to anyone seeking laundry assistance as well as creating jobs for those in need. Website: https://www.washbnb...
Local Startup Offers Laundry Services for Those Most At Risk During Pandemic - Milwaukee Magazine
March 25, 2020
This startup is providing a service to those most at risk and creating jobs for people unemployed due to the health crisis. Originally a company set out to offer laundry services to AirBnb's, Washbnb shifted its business after its market disappeared due to COVID-19. It's safe to say people aren't renting AirBnb's right now.
What People Say