Invest in Waffles and Whatnot

• Americans love fast food but that love has a substantial cost to health and healthcare. 
• 10-16% of all Black, Indigenous, People of Color (BIPOC) and 11% of Whites in US had diabetes in 2019
• More than 36% of Americans eat fast food daily
• More than 17% of Americans are on special diets that current fast food systems don't address

• Waffles and Whatnot is the best solution to help America's inequality in fast food
• We accommodate nearly all allergies and food restrictions except kosher
• We provide top-notch, made from scratch, freshly-cooked foods fast and consistently
• All foods look similarly and taste amazing
• No more shame for needing an allergy or food restriction accommodated

• Grew from a sidewalk table to a food truck, manufacturing, restaurant, and now franchise
• Selected in 2017 as one of Facebook's Small Business Council Members
• Twice voted Best of Alaska by the people
• Impressed Guy Fieri on Diners, Drive-Ins, and Dives which airs March 4, 2022
• Participated in Guy's Grocery Games which airs Father's Day 2022

• Raised $250k for seed round in 2017 to expand operation
• Business ebbed and flowed but still grew during COVID; opened new restaurant
• New restaurant profitable in year one 

• People love what we do, our community connection, and our food
• We've continually ranked as one of Alaska's top rated food establishments
• A patron can eat WAWN twice a day, everyday, and never sample the full menu
• We support other small businesses and entrepreneurs by featuring Guest Chefs

• WAWN makes more than 90% of our foods in-house
• We control every ingredient which allows flexibility to accommodate allergies
• We only keep items that receive top ratings
• Our franchise system allows for multiple menu-unique locations in a smaller area

• Customers can choose healthy options such as this Simple Salad on Toasted Quinoa waffles

• or go the exact opposite route with the 7-oz No Morals Burger with Garlic Mac 

- 99% of our menu items cost less than $5 per plate to make

- Our average ticket per item is $15

- Even with buildout and six COVID shutdowns in 2020, we grossed over $250,000

- Restaurants operate daily with no more than six staff, average is four, thus reduced labor

My WHY matters

This picture of my mom was taken on October 21, 2018, the last day my mom was able to utter a word. The cancer had traveled throughout her body and this was the last day life allowed her to speak. Just nine days later she passed away, her body still filled with pesticides ingested from food. 

I made my mom a deathbed promise that I would pursue this passion and continue to help others though I couldn't save her. 

Every day I wake up I keep my promises to her, my previous wife who also died of cancer, and my grandmother who died just two months after my mom, that I will not give up. I will keep going because I have to. America needs Waffles and Whatnot so we can curb or offer alternatives to the foods that are poisoning our bodies. 

• I am a sole founder that needs to build a team for regional and national expansion
• I need $450,000 
• These funds will be used to hire a team, improve manufacturing capability, fulfillment services, and marketing
• This investment will allow the foundation for the next funding round, should it be necessary, in fall 2023; focused on franchises
• Thank you