Core Business: Large-Scale Music Campaigns for Consumer Brands
Established a reputation as strategic and creative - became the go-to resource for all things music to global brand marketers.
VLG built a multi-million dollar brand and became regarded as the premier B2B provider of digital music creative, licensing, and content delivery services. We've aggregated labels like Universal, Warner, Sony--among many others--onto a single platform so that major brands could use music for their events, promotions, and applications. We’ve established long-standing relationships with the very best brand marketers in the world.
Some of our customers
Strategy & Music Services Revenue Since 2005
When I think of Justin, he is the kind of person you want to talk with, and get to know when you have a big idea or vision, but just don't know how to translate it into something tangible. I had the distinct honor, and pleasure to work with Justin and the great team he assembled a few years back. We had a vision of how music could be a transformative force in the fast food industry, we just didn't have the “know how’s” nor “know who’s” to make our thought a reality. We shared our vision with Justin, and he was off to the races. Justin always positive can-do attitude is infectious, and it spurs him and others to accomplish great things. Above all, Justin is just a sheer pleasure to know, he is truly the epitome of "good people”.
– Mike Johnson: Director of Marketing, Carlisle Corporation
Throughout the past two years, VL Group has helped to shape the tonality of our brand communication and developed and executed campaigns that have driven greater success than we could have imagined. The VL team is very strategic and thoughtful in their approach. They fully understand their clients’ needs and always deliver relevant and impactful ideas.”
– Michael Sager: Marketing Manager, Storck USA (Mamba)
Next Up: Evolving to Scalable Music Rights Platform
Successful services business embraces its music API and powers the next generation of music experiences.
VLG has earned more than $23 million since inception and we’re now fully embracing a technology platform that will enable the delivery of music through any application: from autonomous vehicles to social networks, hardware, IoT, and more.
Rhymba™: API for Music Rights
Rhymba™ makes it easy for any company - startup or bluechip - to acquire rights and deliver music to its customers. When the alternative is massive investment in infrastructure, music rights, storage, and more, VLG’s RhymbaTM music delivery platform is an invaluable resource to the next generation of music experiences.
Revenue / Month
Tracks Streamed / Month
Frunes™: Branded Collectible Stickers
Frunes™ are stickers that magically stream music. With the release of Apple’s iPhone 8 in September, FrunesTM will stream music playlists and your brand’s messaging to more than 600 phone-types by simply holding your phone near the sticker. FrunesTM will be the hot new promotional product for years to come.
Addressable Market Size
Creativity is connection. In a moment, we hope to inspire and motivate our audience. We strive to produce a bond that is both simple and powerful. Modern life pushes the juxtaposition of the tangible and digital in everything we do. Frunes has the ability to bring self-expression, creativity and a true connection between a brand and their audience to the next level.
– Brett McCall, Executive Creative Director, SVP, Partner - Fleishman-Hillard
Customers of New Products:
Rockbot provides the audio environment for an array of social settings (bars, gyms, restaurants, etc.) through a digital jukebox-like app experience. VLG’s API powers Rockbot’s digital music streaming.
Shazam operates music download giveaways tied to major events such as the GRAMMY Awards, as well as promotions for its various brand sponsors. Previously, they linked out to specific music stores for this functionality, incurring higher operational expenses.
ethr Music allows users to listen to the same music friends, influencers, or celebrities are listening to, at the same time. The collaborative listening service fills a gap left by current social media platforms—live music engagement through an in-app experience.
VL Group is a trusted and valued partner to Shazam and has fulfilled custom content delivery solutions in connection with some of our highest-volume campaigns, including the GRAMMYs and the Super Bowl. The custom CMS that VL developed allows for easy management and global scale of our promotional programs.
– Anna Nguyen: Director of Account Management, Shazam
VLG enjoys relationships with every major record label and dozens of independents, representing more than 20 million tracks. Combine our breadth of music with our deep technical expertise and VLG is poised to be a major player in the future of music.
Milestones Past and Future
VLG is founded by noted entrepreneur Justin Jarvinen, based on software that enables a computer to stream music whose beats-per-minute correlate to a desired run pace or heart rate.
Award Winning Campaigns
VLG signs Taylor Swift to its multi-award winning campaign for Body By Milk and earns a total of 9 major awards for notable brands such as Mead, Schick, Coke, and Gogurt among others.
VLG acquires AppliedSB and bolsters its Rhymba technology platform.
Awarded patent #9,621,609 for System And Method For Content Streaming With Feature Detection.
VLG will surpass 10 million Frunes TM sold via its CPG customers as well as the relationships it has established in the ecommerce community, apparel retailers, promotional agencies, and more.
Let's Power the Music Industry Together!
No one I’ve ever met doesn’t love music. In fact, right up alongside water - and maybe coffee - music is something people say they can’t live without. VLG began its life in 2003 creating incredible, award-winning experiences for large global brands. We brought the appeal and power of music to consumers through the brands they purchased every day. Today, we enable those brands - as well as agencies, entrepreneurs, and companies - to bring their own innovative music ideas to life.
The future is bright for VLG. We’re grateful to our Wefunder investors for helping us accelerate our mission: to be the leading provider of B2B music services to the people and companies looking to make music more accessible, fun, and shareable. The music industry is entering its next phase and VLG is poised to serve a new generation with big, data-driven ideas and flawless execution.
We’ve invested considerably in our technical platform. Our costs are in line. We have nearly one hundred thousand in monthly recurring revenue, and we are expecting to be profitable this year with a clear and exciting plan for the future. Our brand relationships are in support of our mission. All the pieces are in place.
So, let’s equip this rocket ship with some new speakers and turn it up to eleven, shall we?