What they do: Vive is the modern beauty concierge for the modern woman. With Vive customers can book last-minute blowout — a hair blow-drying service — appointments at top-rated top-rated salons in their network. Like Hotels.com meets Classpass for beauty salons. Why it’s a big deal: Before Vive blowouts were a special treat reserved for weddings or first dates. Vive offers dozens of salons throughout Manhattan that subscribers can visit for a blowout — as many times a month as they want for a small monthly fee. At $99 a month, Vive makes it possible to keep hair perfect with blowouts every day. The alternative: $40 a session.The founders have built Vive on the successful Classpass model of bundling small business services to lower prices and subsequently generated a new market by making it affordable for women to visit the salon between haircuts.
Vive, the first of its kind beauty site, was founded by celebrity stylist Cristin Armstrong and Alanna Gregory, who both hand-selected the salons to participate in the monthly blowout service. In the program, members can book as many blowouts as they want in a one-month period for a flat fee of $99 (tip for each blowout not included, but still). The blowout services can be scheduled from 30 minutes to one week in advance—making freshly blown out locks easy to fit into your schedule.
For now, the subscription service—which launches April 10—is available only in New York City. But if it's successful (which it surely will be, right? I want to sign up yesterday), Armstrong and Gregory could very well expand into other cities, making good hair days an everyday thing for many very grateful women.
VIVE allows you to schedule an appointment anywhere from 30 minutes to one week ahead of time. And yes, you can book as many blowouts as you want in any given month. Subscribers have access to a rapidly growing list of top New York City salons, including Allure-reviewed favorites, like Mizu Salon in midtown and the "best of the best," Nunzio Saviano Salon on the Upper East Side. All the salons are thoroughly vetted by VIVE to ensure the highest quality blowouts before their inclusion in the program. The service will be available only in New York City for the moment, but the company hopes to expand across the United States—and maybe even dabble in other services.
Here's how you sign up: Add your name to the wait list here. No, we’re not kidding, there is a wait list, but don’t fret; starting this Thursday, the brand will begin enabling full access to everyone who's been waiting patiently.
Happy hair days!
Forget Classpass and Netflix, there's a new monthly subscription service vying to steal the attention of women across New York. New startup service VIVE is bringing unlimited blowouts at top tier salons across New York for $99 per month. The first of its kind beauty site was founded by celebrity stylist Cristin Armstrong and Alanna Gregory who hand-selected salons throughout the city to participate in the monthly blowout service.
Tapping into New Yorkers's obsession with blowout bars and hair touchups, VIVE's monthly service allows users to book appointments at a range of salons in all areas throughout Manhattan. Instead of spending the average of $30-40 on a single blowout, members of the hair service can book as many blowouts as they want in the 1 month period for a flat fee of $99. The blowout services can be scheduled from 30 minutes to 1 week in advance—making freshly blown out locks an easy fit into your schedule.
Remember when getting your hair professionally blown-out was just a treat you gave yourself once a month (or whenever you managed to snag an open slot at NYC’s top ten blowout bars)? That was probably like, yesterday, right? Well, Vive—an NYC subscription-based service—will launch in the next coming weeks and this startup is about to put an end to bad hair days in New York.
Sign up for Vive and you’ll receive unlimited access to blowouts from Gotham’s finest joints for only $99 a month. Since the average blow-dry can cost between $25—$50, you can totally lose your shit over this. According to Business Insider, founder Alanna Gregory and her team are planning to launch the site by the end of March. And just as an added bonus, the brand may offer unlimited monthly manicures for $49, too (an average mani costs $15–$30). There is a God!
Gregory and her team are planning to make a formal announcement soon, so stay tuned for more updates.
Vive, Gregory tells Business Insider, saves time and money, offering dozens and dozens of salons throughout Manhattan that subscribers can visit for a blowout — as many times a month as they want.
The average blowout can cost anywhere between $25-$50 (Drybar blowouts cost $40) so even going to the salon once a week for a month can quickly make the $99 fee worth it.
And the quality of salons is very important to the Vive team.
"Each salon is handpicked by us," Gregory tells Business Insider. "We're very strict about quality control."
According to an email Business Insider reviewed, Vive may also begin offering unlimited monthly manicures for $49. When you consider the average manicure costs about $10-15, many women would consider that a steal. Gregory declined to comment on the manicure service.
Living in New York is expensive. Pampering yourself in New York? Next to impossible, unless you’re willing to subsist on Ramen for a paycheck cycle (we’ve all done it).
Well, it was impossible — until now.
Enter Vive, the answer to every New Yorker’s hair woes.
The startup, similar in theory to ClassPass, is a subscription-based service for blowouts.
Just $99 per month will buy you unlimited wash and dry treatments at New York’s highest-rated salons (a serious score, considering most blowouts cost upward of $50 per session).
After a Core Fusion class at Exhale’s Central Park South location on a recent evening, women headed to the locker room as usual to prep for evening engagements. But one woman, instead of hastily drying her hair and throwing it in a half-wet ponytail, sat in her socks while a stylist created a head of perfect curls for a celebratory dinner she was heading to at Peter Luger.
Her blowout was courtesy of Glam & Go, a just-launched company that’s bringing super-quick hairstyling services into the city’s gyms and locker rooms, a place where founder Erika Wasser says fitness-focused women are constantly sacrificing great hair for fitting in their workouts.
“I joined Exhale and Equinox and all of these gyms, and I wasn’t going, and I realized the reason was my hair,” Wasser says. “I didn’t have the extra hour to spend in order to get back into my life looking great.”
December 3, 2013
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