COFFEE MADE FOR YOUR HEART
We've crafted the first coffee infused with the health benefits of wine.
Vera Roasting Company is passionate about crafting a premium brew that will make your taste buds and your heart happy. CoffVee is delicately roasted, 100% Arabica beans infused with resveratrol, the all-natural antioxidant found in red wines. Enjoy the widely accepted heart-healthy benefits of a glass of red wine in every cup of CoffVee.
HOW WE DO IT
STEP ONE: EXTRACT
Extract the naturally occurring resveratrol, found in the skins of grapes used in the making of red wines.
STEP TWO: INTRODUCE
Introduce delicately roasted, 100% premium Arabica coffee beans. Using a patent-pending technology developed by Vera Roasting Company, infuse beans with resveratrol.
STEP THREE: ARRIVE
Arrive at a delicious, heart-healthy cup of CoffVee.
SEE US IN ACTION
Watch our interview with New Hampshire's Business with Fred Kocher
WE'RE YOUNG AND GROWING FAST
We've already shipped to every single state in the U.S.
Since its launch in December 2015, the company has sold CoffVee direct-to-consumers through VeraRoasting.com. Within nine days of the initial launch, the simple marketing message of “red wine health benefits added to great coffee” led to orders from every state in the country including remote communities in Alaska and boat slips in Hawaii. To date, our strongest sales have been in New England, Florida, and California. We continue to rapidly and aggressively build brand awareness via highly tailored marketing efforts.
Gross Margin in Q3 2016
States w/ CoffVee customers
OUR PARTNERS SO FAR
CoffVee has found its way into the cups of some big league brands.
OUR JOURNEY SO FAR
Our plan now is to ramp up our subscription model and land more national accounts.
Glen Miller files a provisional patent with the US Patent & Trademark Office
The Associated Press picks up article about Vera’s launch which is distributed to at least 300 media outlets
Vera lands the Baltimore Orioles as a corporate account for the 2016 season
Vera introduces K-Cups to satisfy significant consumer demand for a single-serve product line
Vera achieves the fourth consecutive quarter of improved gross margin and hires its first outside salesperson
Invited to participate in Whole Food’s regional coffee showcase
"The concept behind Vera Roasting Company seems very interesting because it exploits the intersection of multiple market trends and realities.
- First, there is a large segment of the population looking for healthy lifestyle and dietary alternatives
- The rise of boutique products such as gourmet coffee and craft beer have created retail openings that were previously locked out by giant manufacturers
- The success of Keurig and Starbucks has established very high price per serving thresholds
- Vera Roasting Company has provided a product with high levels of customer satisfaction
To make a company like this work, the management team must have a command of the scientific processes to establish protectable IP. They also need the experience of high growth startups, and they need the operational skills to manage production, social media, and business controls. The Vera management team offers all of that, plus an esprit de corps that is essential to weather the storms of a startup."
How Your Investment Will Help Us
- Brand awareness
- Tasting events
- Paid advertising
- Pack-and-ship facility
- In-house production
- Production automation
- Accounts receivable
LET'S CHANGE THE WAY WE DRINK COFFEE
Most people have heard that red wine is a healthful drink. Indeed, people who drink red wine regularly and responsibly lead healthier lives with less disease, including a reduced incidence of coronary heart disease. Over thirty years of medical studies converge on the same conclusion: the beneficial ingredient inside the red wine is resveratrol, an all-natural antioxidant that originates in the skins of red grapes and is naturally extracted into red wine during production.
As a professor of organic chemistry and Chair of the Chemistry Department at the University of New Hampshire, I have made a career of studying organic compounds. While I’ve been aware of resveratrol for nearly twenty-five years, it was only about two years ago that I decided to research the antioxidant. I was reading a paper from a medical journal suggesting yet another beneficial impact of resveratrol, the slowing of aging-related cognitive decline. I wondered, “Why is resveratrol so special?” The answer to this question is related to resveratrol’s novel structure and properties. Resveratrol is a robust, polyphenolic organic compound that has the ability to slow down or even shut down free radical processes, which are implicated in a wide range of undesirable events that impact our lives. These include food spoilage, disease progression, and even aging. I became convinced that introducing regular resveratrol into the American diet is not only an important goal, it’s absolutely essential.
Many people have asked me “Why not just drink red wine?” It’s a great question. For starters, not everyone likes red wine. But more importantly, the key to realizing the beneficial health impacts of resveratrol is to consume it every day—to make it a daily part of our diet. It’s not enough to consume resveratrol once or twice per week. While some Europeans do indeed drink a few glasses of red wine each and every day, few Americans can say the same. However, roughly 85% of all US adults drink coffee and the average coffee drinker consumes three cups per day. I realized that coffee is our red wine! With this realization, CoffVee was officially under development.
It took some time and experimentation to develop a method to infuse resveratrol into freshly roasted coffee beans (I’ll spare you most of the nitty-gritty, scientific details). Eventually, the technology was developed such that each cup of brewed CoffVee delivered the same amount of soluble, bioavailable resveratrol as a typical glass of red wine. A key to our infusion technology is that the resveratrol in CoffVee is both soluble and bioavailable. Resveratrol supplements in pill form, available in the marketplace, are not soluble, and consequently a significant quantity simply passes through our systems unused after ingestion. On the other hand, the resveratrol found in red wine, and now in CoffVee, is both soluble and bioavailable so that our bodies can make excellent use of it.
Vera Roasting Company was incorporated in September 2015, and CoffVee was officially launched in December 2015. CoffVee has been very popular from day one. It really resonates with coffee drinkers, who love the idea of receiving the health benefits of red wine in their daily coffee. Just as important, CoffVee is a truly delicious coffee. We chose our three roast profiles (a Colombian Medium Roast, a Dark French Roast and a Mayan Decaf Roast) through exhaustive taste-testing and collaboration with a master roaster. Our efforts have paid off in a big way. Many of our customers tell us that CoffVee is the smoothest, best tasting coffee on the market. I truly believe it is. I drink CoffVee myself, every day without exception. And I love it!
Our decision to bring on new investors through Wefunder will enable us to grow our business while forging new relationships. We are eager to bring on partners that love our product and the concept behind it. We want to connect with them, listen to their ideas, and turn them into CoffVee evangelists. Together, we can proliferate the planet with heart-healthy CoffVee!
I thank you in advance for your interest in CoffVee and Vera Roasting Company, and I look forward to working with you!
Founder & CTO, Vera Roasting Company