Question 1

Hello, are you going to be taking this to retail? If so, any consideration of getting into Whole Foods?

Accepted Answer

Hi David, Yes! In fact, we already have a presence in 14 local retailers, as well as one national retailer, the Vitamin Shoppe. We’re also currently participating in Whole Food’s regional coffee showcase. If selected, our coffee will be placed in 3-5 stores initially, with the potential to expand into as many as 40 stores in the North Atlantic region, after a 3-6 month trial.

Question 2

'20% off purchases for investors (while still holding shares)" this is only mentioned for the first level, I presume it applies to all levels, but I would like to confirm that? Also, a second question, would multiple investments through this process be combined as 1 investment...

Accepted Answer

Hi Bryan, The 20% off discount applies to all investment levels and it is valid as long as you hold shares. This discount will end when the company is sold or if the company chooses to repurchase your shares at some point in the future. Repurchases occur at the company’s option and the investors would be paid the greater of the the original amount invested or the fair market value at the time of the repurchase as determined by an appraiser. You may change the dollar amount of your investment ...

Question 3

Hi Evan: is you product available in the North Andover VS?

Accepted Answer

Hi Jenny, CovffVee is currently stocked in 40 Vitamin Shoppe stores nationwide, two of which are in New England. Although you cannot currently purchase our products in North Andover, you can find them at the Saugus location. If that's a little to far to drive, you can ask any Vitamin Shoppe location to special order CoffVee for you and it will be delivered directly to the store, or you can check out our products on their website.

Question 4

Is this coffee organic?

Accepted Answer

Hi Alexander, CoffVee is not certified organic. To answer another question that you did not ask, CoffVee is also not certified fair trade. There is a costly and time intensive process to officially securing organic and fair trade designations. We can say that CoffVee is made in small batches from responsibly grown coffee, with respect for people and the planet, and it is non-GMO, gluten-free, vegan, and Paleo-friendly.

Question 5

Hello. if I invest in your company what is the cost per share of stock in your company. I have seen the different levels of investment and gifts given at each level but no where did I see cost per share..I will wait to hear back from you..James Wedo (Minnesota)

Accepted Answer

Hey James, The funding instrument is a Simple Agreement for Future Equity (SAFE). In the future, if a professional investor makes an investment or the company is sold, the company will negotiate a valuation with the counterparty. At that point, the SAFE will convert into equity and a share price will be determined, leading to a certain number of shares to be issued. The valuation cap and discount play a role in determining the number of shares you receive. The valuation to be used will be the...

Vera Roasting Company

Craft coffee infused with the same health benefits as red wine

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