Details
| 1 | Facilitated over 5 million professional connections in 198 countries |
| 2 | $900K in prior funding from music industry executives and angels |
| 3 | Named in Apple's Best of 2017 apps list |
| 4 | Multi-award winning platform |
| 5 | The future of social media - revenue generated from services rather than selling your data |
In early 2015 musician Josh Simons called his longtime colleague and fellow musician Baz Palmer to discuss a perpetual issue facing the music industry and which had plagued the early years of both men's careers. Whilst technology was making it easier than ever to record music, publish music and build a fan base, it hadn't yet solved the problem of networking and fast tracking resulting opportunities for fledgling creatives.
Sure, there were some solutions (we'll get to that in a bit) but nothing elegant and simple. This problem needed solving and their respective firsthand frustrations provided the requisite fuel to get things moving.
Vampr was born.
Fast forward a few years and Vampr is now one of the fastest growing and most active networks of its kind in the world. With just one swipe our app lets musicians connect and collaborate anywhere on the planet.
Half a million people have now joined Vampr in 198 countries with our largest bases in North America, India, Brazil and Europe. Our community has made over 4 million connections and produced hundreds of thousands of new songs along the way.
In 2017 and 2018 the cost of onboarding a creative person on Vampr was 9 cents. This is 3x less than the top 10% of all music apps worldwide.
At the heart of Vampr has always been the belief that the creative community doesn’t need more gatekeepers, it needs facilitators. The bigger our community gets, the bigger the opportunity grows for all.
That’s why we want to expand our network and open Vampr up to the all the world’s creatives: from filmmakers to fashion designers, actors to animators - the hundreds of millions of you immersed in the creative arts.
This is Vampr’s next development stage. But to move to this higher value point we need financial support. This is where Equity Crowdfunding comes in. By offering the creative community and wider public the opportunity to invest in Vampr we can help the company and its users steer clear of these industry gatekeepers and get on with building a better future for burgeoning creatives.
It also gives you a rare opportunity to get in on the ground floor of a pre-IPO social-professional network with existing traction, an already ubiquitous brand among musicians, and to help shape the future of a platform trusted and used by creatives the world over.
And as many of you would know, the value of connecting strangers is substantial. LinkedIn sold for 26 billion dollars in 2016 while Tinder went public with a valuation of 3 billion dollars back in 2015. That said, growing a social network is risky, takes real commitment, capital and a shared vision.
That's why we want you to own a piece of us and help us make Vampr the LinkedIn for all creatives - the place to establish your network, showcase your work, find the job you really want, communicate and collaborate with like minded souls, keep informed and be inspired.
Investing in any startup is risky and we have gone out of our way to outline those risks below, however with an addressable market of 1 Billion+ creative hobbyists who lack a social and professional network which adequately meets their needs, Vampr is uniquely positioned to capture this market and grow to a billion dollar company, making good on your investment.
Vampr has been consistently acknowledged by tech and creative industry leaders, from being included in Apple’s Best Of The Year apps list, receiving online accelerator funding support from Amazon and Facebook, and partnering with Capitol Records for their recent Capitol Royale hackathon event. We’ve also been blessed with multiple awards, from SF MusicTech in North America to the Lovie Awards in Europe.
Disclaimer: since this interview, Brian has committed to investing in Vampr.
There is no better team in the world equipped for this challenge. Everyone at Vampr has enjoyed a career in the creative arts. Literally everyone, including our developers.
We understand inherently that people will spend money to further their career, because we all spent a boatload of hard earned cash to further our own. Our CEO Josh Simons has worked with everyone from Travis Scott to Keith Urban, racking up tens of millions of streams along the way. Co-founder Baz Palmer is a Hall of Fame musician. His band Hunters & Collectors reached 12x Platinum sales and toured the world for more than twenty years.
Investors from our last fundraising round include Nick Feldman of 80’s pop band Wang Chung and our advisory board includes former Beatport CEO and Native Instruments CDO Matt Addell.
Many of us at Vampr started off playing the club circuit, and would eventually graduate to theatres and ultimately arenas. As part of that journey we had the opportunity to work with phenomenal creative minds across so many fields, from graphic designers to audio technicians, from lighting experts to marketing gurus.
We understand a creative person’s requirements at every step of the journey. We translate this to Vampr. We didn’t have to learn how to 'find our audience', to use tech speak - we just spoke directly with them.
Ahead of launching this campaign we went above and beyond the minimum amount of disclosure and transparency required by the SEC. We voluntarily engaged CrowdCheck to conduct an exhaustive due diligence process and audit of the company’s history, record keeping and corporate standing so we could offer prospective investors trust in our story and assurance that our operations are in full compliance within the law.
Their due diligence report is available to read here.
The CrowdCheck tick of approval, alongside the required financial GAAP review and additional disclosures in our Form C, should provide confidence in our management, and a comprehensive look inside our company’s trading history and decision making. We are proud of our transparency as it is a rare commodity in early stage startups
Every day tens of thousands of listings are shared on Craigslist, Fiverr and Facebook Groups all with creatives looking for work. These options are ok for one-off gigs but they aren’t platforms designed for creatives to build meaningful relationships and a network of like minded people; a community invested in your long-term creative journey. It’s opportunities, it’s conversations, it’s friendship and support.
If time is our most valuable asset then resorting to classifieds in the 21st century is not a solution at all for advancing your creative life.
Vampr has modernized networking for musicians who are finding lifelong creative partners all over the world (check out our Instagram which highlights Vampr Stories showing just this).
We now want to do the same for people in other creative fields.
Plenty of startups (and more recently imitators) have attempted and continue to attempt to crack this space. We’d argue that no one has come close since MySpace... that is of course before Murdoch made a mess of that one 😉
Last year we conducted a three month study using Apptopia data where we recorded the mobile growth rates of other startups in our space. Jammcard, Treble, Reverbnation, we’re sure you’ve heard of a few. We’ll let this chart tell the rest of the story.
The below graph shows just how much we grew the Vampr community in both size and activity since the last we raised capital up until the end of the audit period (December 2018). We have grown even further since then.
When we closed our last funding rounds we respectively (and optimistically) forecast 10,000 users in Year 1 and 100,000 users in Year 2.
Never in our wildest dreams did we think half a million users was possible with just under a million dollars in cash. Suffice to say, our investors are very happy indeed and will be joining us again in this crowdfunding round.
This brings us to the future of the platform. Half a million users is great, but how do we reach saturation point? How can we make a return on your investment and how can we increase value to our users?
With $1,500,000 Vampr will be on track to on-board well over 10 million users in the next five years. We will invest in expanding the platform with new features and added functionality.
As you may know Vampr is currently a one-to-one social network with simple engagement tools. This was a conscious and effective strategy to kick start a community of creators. Now we need to turbo charge that effort.
And we will do this with the introduction of the feed. Watch your contacts network with one another and engage with each other’s updates. Comment, like and share the things you love. Create and search within custom tags and creative skillsets. Build your public identity on the world’s largest creative network, expanding your opportunities.
This was an early preview of the future of Vampr music. Picture how good this will be when we're joined by the rest of the world's creatives 🤩
Watching your peers network is a learning experience and we are committed to building a framework that facilitates education in a highly social environment.
We will deploy all funds raised to build and market Vampr Version 3 over an 18 month period. In this period we project revenues of 3 million dollars, taking the company to a position of self-sustaining profitability.
That is to say, the next time we go out to raise funds, we won’t be doing it out of necessity, we’ll be doing it to scale our revenues - and we hope you’ll be around to share in that success.
Advertising is an obvious low hanging fruit and our business model accounts for 30% of revenues coming from this stream. We have already tested ad campaigns with the BBC and Atlantic Records. We observed an average click through rate (CTR) 10x higher than that of Facebook.
All that remains is the hiring of a sales team and the development of a reliable sales process. We will use some of the funds raised to achieve this objective.
Far closer to our hearts is the introduction of Vampr Pro - our subscription, premium tier. Vampr Pro has been 2 years in the making. It’s the product of extensive analysis of how other 'Meet Platforms' and creative networks make money. We’ve also taken into account common feature requests from our existing community.
'Meet Platforms' are social networks that are built on the interaction of strangers as appoosed to friends. Think LinkedIn and Tinder, versus Facebook and Twitter. These platforms make the vast majority of money from premium features that enhance the user's networking opportunities, as opposed to running ads. With Vampr Pro we will extend a user’s reach on the platform on multiple fronts.
For example, let's say you’re a guitarist in Los Angeles looking for work on Vampr. There are 50,000 of you on the platform. How do you cut above that noise?
Boost your profile for 24 hours with Vampr Pro. Exhibit additional links to your work and make your profile standout with Vampr Pro. Get verifiied and reach out directly to your dream contact with Vampr Pro. The list goes on. We will be keeping our free tier almost identical to its current incarncation. The objective with Vampr Pro has always been about extending your possibilities on the platform, as opposed to introducing friction.
Our business model is built on the assumption that if 4.5% of active Vampr users signed up to Vampr Pro, and we continue growing at 12.2% per month that we would cover costs within the first year of launch.
Our recent partnership with Emanate and their blockchain technology provides just the first glimpse at how we’re building towards a marketplace where our users can make money too. With Emanate, artists will receive real time royalty payments when their music is used or played.
You can learn more about this partnership by clicking here.
This is an exciting new space. We can't wait to incorporate this technology into the Vampr platform when the time is right. We are committed to exploring and signing partnerships with additional creator-friendly services, integrating valuable and useful APIs so that Vampr will be a one-stop-shop for all your creative needs.
Vampr has financial statements ending December 31 2019. Our cash in hand is $715,899, as of March 2020. Over the three months prior, revenues averaged $0/month, cost of goods sold has averaged $1,450/month, and operational expenses have averaged $60,000/month.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
Overview
Vampr helps creatives build a network and find the right people to collaborate with in an easy to use frictionless mobile app. For most of us, one of the biggest challenges is getting to know the right people who can help propel our career. The old adage “it’s who you know” is undeniably true. But networking is, and always has been, tough. It’s time consuming and expensive. With Vampr you can now access hundreds of thousands of connections around the globe in the palm of your hand in an instant.
In five years time, we intend for Vampr to be the go-to resource for anyone seeking a livelihood in the creative arts or for those looking to hire specialised creative personnel. When you think of it, that means Vampr has the opportunity to intersect with every business on the planet. Our aim is to capitalise on our current competitive advantage and take the mantle as the definitive ‘LinkedIn for creatives’, growing well past 100 million users.
Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future, if any.
Milestones
Vampr Inc. was incorporated in the State of Delaware in December 2016.
Since then, we have:
- Facilitated over 5 million professional connections in 198 countries
- Raised half a million dollars from our customers in one of 2019's blockbuster crowdfunding campaigns
- Raised an additional $1.5M in funding from music industry executives and angels
- Named in Apple's Best of 2017 apps list
- Multi-award winning platform
Historical Results of Operations
Our company was organized in December 2016 and has limited operations upon which prospective investors may base an evaluation of its performance.
- Revenues & Gross Margin. For the period ended December 31, 2019, the Company had revenues of $17,000 compared to the year ended December 31, 2018, when the Company had revenues of $93,494. Our gross margin was -2.45% in fiscal year 2019, compared to 25.77% in 2018. This change is due to our focus on raising capital throughout most of 2019, which distracted our management team from the core business. Previous revenues were generated primarily through advertising customers. Future revenues are anticipated to be derived primarily through a Subscription premium tier of the product called 'Vampr Pro' which is now in active development.
- Assets. As of December 31, 2019, the Company had total assets of $453,966, including $357,045 in cash. As of December 31, 2018, the Company had $293,860 in total assets, including $28,282 in cash.
- Net Loss. The Company has had net losses of $320,885 and net losses of $268,427 for the fiscal years ended December 31, 2019 and December 31, 2018, respectively.
- Liabilities. The Company's liabilities totaled $278,619 for the fiscal year ended December 31, 2019 and $503,622 for the fiscal year ended December 31, 2018.
Related Party Transaction
Refer to Question 26 of this Form C for disclosure of all related party transactions.
Liquidity & Capital Resources
As noted above, at December 31, 2019 we had $357,045 in cash on hand available for use. The cash on hand came from the receipt of $156,080 from our Regulation Crowdfunding offering, and $279,987 from the sale of preferred stock to accredited investors. Those offerings continued into 2020, in which we have closed on an additional $336,309 from the Regulation Crowdfunding offering, and $145,010 from the sale of preferred stock. We believe that this funding will provide a runway which we project will carry the company through the remainder of 2020 before we need to raise further capital.
We plan to use the proceeds from these Offerings as set forth in the Form C as lodged on EDGAR in August 2019 under "Use of Funds". This includes a focus on app development and marketing, without us being committed to any particular expenses.
We plan to introduce the Premium subscription tier of our product called 'Vampr Pro' in H2 2020. We believe this will result in significant new revenue to the Company.
Depending on the uptake of our Premium service, we may need to raise capital in Q4 2020 in order to perform operations over the lifetime of the Company. We do not have any committed sources of capital, and will likely rely on financing from accredited investors.
Runway & Short/Mid Term Expenses
Vampr Inc. cash in hand is $715,899, as of March 2020. Over the last three months, revenues have averaged $0/month, and an average burn rate of $61,450 per month. Our intent is to be profitable in 12-15 months.
Expenses have increased since the closing of our concurrent Reg CF and Reg D capital raises in January, to support technical development and marketing of the Vampr platform. We are currently on track to release our Premium subscription tier of the platform in H2 2020 which will generate revenue to support ongoing business operations.
Expenses have increased following the receipt of capital in this offering to support technical development of the Premium product. The Premium product will begin to generate revenue in H2 2020. Should we require additional funding, we will seek funding from private investors in a bridging round.
| 1 | The SEC requires that we identify risks that are specific to our business and financial condition. We are still subject to all the same risks that all companies in our business, and all companies in the economy, are exposed to. These include risks relating to economic downturns, political and economic events and technological developments (such as hacking and the ability to prevent hacking). You should consider general risks as well as specific risks when deciding whether to invest. |
| 2 | Risks Relating to the Company and Its Business |
| 3 | We depend on the efforts of our small management team. We were founded by, and are currently still led by, Josh Simons, our CEO. Our success is heavily dependent upon the continued involvement of Josh. The loss of Josh’s, or any other key personnel, could have a material adverse effect upon our business, financial condition or results of operations. Additionally, our success depends on our ability to recruit, hire, train and retain other highly qualified technical and managerial personnel. Competition for qualified programmers and technology industry management is intense, and the loss of any of such persons - or an inability to attract, retain, and motivate any additional highly skilled employees required for our activities - could have a materially adverse effect on the company. |
| 4 | We operate in a highly competitive space and competition presents an ongoing threat to the success of our business. |
| 5 | We may not be able to maintain and enhance our brand. |
| 6 | We need to increase brand awareness. |
| 7 | Our business depends on our ability to maintain and scale our technical infrastructure. Our reputation and ability to attract, retain, and serve our users depends on the reliable performance of the Vampr App and its underlying technical infrastructure. Our systems may not be adequately designed with the necessary reliability and redundancy to avoid performance delays or outages that could be harmful to our business. If Vampr is unavailable when users attempt to access it, users may not continue using the app. |
| 8 | We rely on third party developers and third party providers of network infrastructure. Our developers and network infrastructure are provided by third party contractors. We rely on those third parties to fulfil their obligations under existing agreements. Should those third parties not fulfil their obligations to Vampr we may be required to find other third parties, if any are available. Our financial results could be negatively affected if we are required to change developers and network infrastructure providers. |
| 9 | Computer malware, viruses, hacking, phishing attacks, and spamming could harm our business. As social-network hosting information that may be used to identify users and their networks, we may be the subject of computer malware, viruses, hacking, phishing attacks, and spamming. Should we be unable to effectively manage these attacks and threats to user information, we may experience harm to our reputation and our ability to retain existing users and attract new users. |
| 10 | Regulation of social-network platforms may be forthcoming. Currently, there is a significant amount of debate by lawmakers regarding the obligations of social-network platforms and whether they should be subject to regulation. While we do not expect those debates to impact how users interact with each other and use our network, such actions could reduce advertiser interest, potentially impacting our revenues. |
| 11 | Our founder and Chief Executive Officer, through Bandlink Pty Ltd, owns a majority of our outstanding stock. |
| 12 | We have historically experienced net operating losses and may not be profitable for the foreseeable future. We have experienced past net operating losses since inception of Vampr, including in the operations undertaken by Vampr Pty Ltd., and we may continue to see such losses as we undertake our business plan. While we anticipate that we will eventually get to consistent profitability, we cannot guarantee that result and we do not have the operational history to support any assumption about future profitability. |
| 13 | The amount of capital we raised in Regulation Crowdfunding offering may not be enough to sustain our business plan, and we intend to raise additional capital in the future. |
| 14 | We will continue to rely on debt financing, which may require pledging all of our assets as collateral. In addition to equity financing, we are also pursuing debt financing and lines of credit that allow us to manage our cash flow and undertake our business plan. With debt financing, we will likely be required to pledge all of the assets of the company as collateral on any loan. By doing so, we risk the lender seizing assets if we default on those loans. |
| 15 | Our future plans rely upon assumption and analyses prepared by our management. Our management has prepared assumptions and analyses that are driving our business plan. If these assumptions prove to be incorrect, or the analyses are applied incorrectly, our financial results may be negatively impacted. Whether actual operating results and business developments will be consistent with our management’s assumptions and analyses depend on a number of factors, many of which are outside our control, including, but not limited to: |
| 16 | Risks Relating to Our Regulation Crowdfunding Securities |
| 17 | We have not assessed the tax implications of using the SAFEs. The SAFE is a type of debt security that does not include a set maturity date. As such, there has been inconsistent treatment under state and federal tax law as to whether the SAFE can be considered a debt of the company, or the issuance of equity. Investors should consult their tax advisers. |
| 18 | The SAFEs require disputes be resolved through mandatory arbitration in Los Angeles, CA. Should any investor raise a dispute or claim regarding the SAFE, the terms of the SAFE require that the dispute be resolved by mandatory arbitration in Los Angeles, CA. This provision ensures that disputes are held in a forum capable of understanding the operation of the SAFE and at a location that reduced time and expense to the company. However, this may preclude investors from brining disputes in forums that are more favorable, or easier to access. |
| 19 | We intend to undertake additional equity or debt financing in the future that may dilute your investment in this offering. We intend to undertake further equity or debt financing, which may be dilutive to existing shareholders, and investors in this offering, or result in an issuance of securities whose rights, preferences and privileges are senior to those of other shareholders. Such future equity offerings would also result in a dilution of your interest in the company. |
| 20 | We may consider a future offering under Regulation A, and more information may be available to investors in that offering. |
| 21 | You will not have significant influence on the management of the company. The day to day management, as well as big picture decisions, will be made exclusively by our executive officers and directors. You will have a very limited ability, if at all, to vote on issues of company management and will not have the right or power to take part in the management of the company and will not be represented on the board of directors of the company. Accordingly, no person should purchase our stock unless he or she is willing to entrust all aspects of management to our executive officers and directors. |
| 22 | An investment in our securities is speculative and there can be no assurance of any return on investment. Investors will be subject to substantial risks involved in an investment in the company, including the risk of losing their entire investment. An investment in our securities is speculative and may not result in a positive return. Investors should only invest an amount that they are willing to lose entirely. |
| 23 | We are not subject to Sarbanes-Oxley regulations and lack the financial controls and safeguards required of large public companies. We do not have the internal infrastructure necessary, and are not required, to complete an attestation about our financial controls that would be required under Section 404 of the Sarbanes-Oxley Act of 2002. There can be no assurances that there are no significant deficiencies or material weaknesses in the quality of our financial controls. We expect that if and when it becomes necessary to perform the system and process evaluation, testing and remediation required in order to comply with the management certification and auditor attestation requirements, we will incur additional expenses and diversion of management's time. |
| 24 | Our financial statements were prepared on a going concern basis. |
| 25 | Barry Palmer and Russell Colman are part-time officers. As such, it is likely that the company will not make the same progress as it would if that were not the case. |
| 26 | Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business. |
| Director | Occupation | Joined |
|---|---|---|
| Barry Palmer | Director @ Weyo | 2016 |
| Russell Colman | Director @ Vampr Inc. | 2019 |
| David Rickert | Director @ BroadData Conferencing | 2020 |
| Joshua Simons | CEO @ Vampr Inc. | 2016 |
| Officer | Title | Joined |
|---|---|---|
| Barry Palmer | COO | 2016 |
| Russell Colman | Treasurer Treasurer | 2019 |
| Joshua Simons | President CEO Secretary | 2016 |
| Holder | Securities Held | Voting Power |
|---|---|---|
| Bandlink Pty Ltd | 425,173 Common Stock | 93.5% |
| Date | Amount | Security |
|---|---|---|
| 01/2020 | $492,389 | SAFE |
| 01/2020 | $503,098 | Priced Round |
| 12/2018 | $534,447 | Convertible Note |
| 12/2016 | $332,657 | Priced Round |
| Issued | Amount | Interest | Discount | Valuation Cap | Maturity |
|---|---|---|---|---|---|
| 12/31/2018 | $534,447 | 5.5% | 0.0% | None | 12/31/2019 |
| Name | Bandlink Pty Ltd |
| Amount Invested | $0 |
| Transaction type | Other |
| Issued | 05/03/2019 |
| Relationship | Parent company |
The company entered into an advisory services agreement with Bandlink Pty Ltd on May 3, 2019 under which Bandlink would provide strategic and advisory services in exchange for payments of $17,500 per month. By mutual agreement, this monthly payment was reduced to $5,000 AUD per month effective as of April 1, 2020 | |
| Name | Bandlink Pty Ltd |
| Amount Invested | $0 |
| Transaction type | Other |
| Issued | 05/02/2019 |
| Relationship | Parent company |
The company entered into an IP acquisition agreement with Bandlink Pty Ltd on May 2, 2019 under which the company acquired all of the intellectual property for Vampr in exchange for 425,172 shares of the company’s Common Stock | |
| Name | Bandlink Pty Ltd |
| Amount Invested | $78,100 |
| Transaction type | Priced Round |
| Issued | 10/14/2019 |
| Relationship | Major shareholder with shared management |
Conversion of interim loan to Preferred Stock | |
| $100,000 |
App Development - $31,000;
Sales and Working Space - $5,000;
Marketing - $20,200;
IT Operational - $6,000;
Administrative Services - $1,300;
Management (Wages and Bandlink Services) - $10,500;
Offering Expenses - $20,000;
Platform Fees - $6,000; |
| $300,000 | App Development - $93,300;
Sales and Working Space - $33,800;
Marketing - $60,600;
IT Operational - $16,000;
Administrative Services - $4,000;
Management (Wages and Bandlink Services) - $54,300;
Offering Expenses - $20,000;
Platform Fees - $18,000
|
| $500,000 | App Development - $166,000;
Sales and Working Space - $57,000;
Marketing - $101,000;
IT Operational - $26,000;
Administrative Services - $6,000;
Management (Wages and Bandlink Services) - $94,0000;
Offering Expenses - $20,000;
Platform Fees - $30,000 |
| $700,000 | App Development - $235,000;
Sales and Working Space - $79,000;
Marketing - $139,000;
IT Operational - $36,000;
Administrative Services - $9,000;
Management (Wages and Bandlink Services) - $140,000;
Offering Expenses - $20,000;
Platform Fees - $42,000 |
| $1,070,000 | App Development - $365,000;
Sales and Working Space - $120,000;
Marketing - $206,000;
IT Operational - $55,000;
Administrative Services - $13,800;
Management (Wages and Bandlink Services) - $226,000;
Offering Expenses - $20,000;
Platform Fees - $64,200
|
| Class of Security | Securities (or Amount) Authorized |
Securities (or Amount) Outstanding |
Voting Rights |
|---|---|---|---|
| Preferred Stock | 55,000 | 31,689 | Yes |
| Common Stock | 1,000,000 | 425,173 | Yes |
The Securities and Exchange Commission hosts the official Form C on their EDGAR web site.
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