Austin's unbelievably popular SXSW festival is a crazy mash-up of film, music and interactive media. This year's festival was a bit of a coming out party for Meow Wolf's trans-media entertainment group. We released our first film, Meow Wolf: Origin Story, about the evolution of Meow Wolf and our unique approach to "radically inclusive" art. We also brought our immersive art into the virtual world with the premier of our VR experience, The Atrium, allowing travelers to voyage through the surreal lullaby of the multiverse. Meow Wolf topped it all off with Fractallage, a dance party and music showcase. Meow Wolf has always had close ties with our neighbors in Austin, so we were incredibly grateful to receive the "Spirit of SXSW" award at the conclusion of the festival. Thanks Austin!
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