There is a careful balancing act we've had to negotiate between Qualia's efficacy and its cost.
Even though our profit margin per unit is within industry standards, we know the cost of manufacturing such a comprehensive formula creates a high price point for customers. Those who try Qualia tend to conclude it’s worth every penny, but we know a high price point has been prohibitive to some consumers giving us a shot.
So we ran an experiment; what would happen, if we offered a cancel-anytime subscription to our product, where the cost of the first month of product was lowered to 99 dollars?
If you've invested in us already, or need reason to, you're going to like the results...
The percentage of customers who elected a monthly subscription to our product (rather than a one-month supply only) increased from 33%, to 57%!
With the average subscription length for a customer hovering around 5 months, this portends some very strong evidence for imminent- and sizable- revenue increases.
Initial data shows this offer has caused only a very slight decrease in average subscription length, which is more than made up for by the customer base going from 1 in 3 subscribers, to well over half of all Qualia customers subscribing for recurring purchases each month.
The news actually gets better still; the above stat doesn't even address the fact that our e-commerce conversion rate (meaning the percentage of site visitors who go on to purchase) has increased 25% since this offer began.
So not only has there been a large recent shift from one-time customers to subscribed customers, but this trend is occurring simultaneous to a large increase in the overall conversion rates on our site.
All this, from the simple measure of taking 30 dollars off the first month of a Qualia subscription.
It's now obvious that people are primed to try our product if we can ease the cost of trying it, so this has motivated additional experiments to come, including plans for a free trial offer in the near future.
Our long subscription retention rate shows our customers have their mindsets improved by Qualia. And as we continue to create ways to limit the cost of trying Qualia, we strongly suspect the stellar results of our 99 dollar experiment, may replicate in other experiments to come.
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