Heroic Corporate: The Overview - Part I (You know how many people are burned out?)
Heroes!!
In our last Heroic Series A +1, we talked about Raising Capital Like a Stoic.
I’m having fun sharing more about our vision and strategy for our Public Benefit Corporation while inviting accredited investors to join us as allies in our Mission to create a world in which millions of people are flourishing and making a difference…
I appreciate all your kind words and support. 🙏
Fun fact: Today’s Alexandra and my 18th anniversary! I share the love note I sent her this AM at the end of this update. 🤗
So…
Last week I had a chat with one of our big investors who has doubled her investment (thank you, Elin!!).
She mentioned how excited she is about Heroic Quests (helping real people solve real problems in a quick and concrete way!) and Heroic Education (training the kids in school now who will (literally!) be running the world in 2051!).
Check out both of those overviews for more:
As an executive in the corporate world for the last few decades, she also mentioned that she’s excited to learn more about Heroic Corporate.
That’s what we’re going to talk about today.
Let’s start by identifying the problem.
As we discussed in the Imagine the World We Must Create Together PDF, the level of disengagement and burnout people experience at work is heartbreaking.
“77% of employees report experiencing burnout. Disengagement costs companies over $1.9 trillion annually in lost productivity. Instead of feeling inspired and challenged, millions of people spend their days stressed, exhausted, and unfulfilled—never unlocking their full potential.”
We are fiercely committed to being a solution for this challenge.
We have already conducted scientific research proving the efficacy of the Heroic app with our largest corporate client: Mariner—the wealth advisory firm run by our largest investor and new board member, Marty Bicknell.
The gold standard of scientific research is known as “randomized controlled trial” studies.
We conducted a study with one of THE world’s leading researchers (Sonja Lyubomirsky!) and her team.
What did we find?
Our research shows that, if you used the Heroic app and hit just ONE target, you were 23% more energized in just 30 days.
Goosebumps imagining scaling that impact to address the fact that 77% (!!!) of the U.S. workforce reports EXPERIENCING BURNOUT!
We also know that, if you went through the 30-day coaching we offered with the app rollout, you went from the 53rd percentile of flourishing to the 70th percentile in just 30 days.
Note: As Sonja and her team said, that’s not easy to do. It’s something I’m really proud of.
It’s also something I’m REALLY excited about scaling in the years ahead.
Why?
Simple…
As per the Imagine the World video…
I am fiercely committed to helping create a world in which…
“…millions of people wake up every day fully energized, deeply focused, and truly connected—to themselves, to their families, to their teams, to something bigger than themselves.
A world where people don’t just consume wisdom—they live it. Where ancient philosophy and modern science combine to forge individuals who embody wisdom, discipline, love, and courage in every moment.
A world where schools don’t just teach students what to think but how to thrive—equipping them with the mental clarity, emotional resilience, and practical habits to flourish for life.
A world where businesses aren’t just about profit, but human potential—where leaders and employees show up with purpose, energy, and excellence, transforming their workplaces into engines of impact and inspiration.
A world where millions of people are no longer struggling to find direction—but are activated, fully engaged in the pursuit of their best selves, every single day.”
And I am equally confident that, in the years and decades ahead, we can and will do so.
That’s the high-level impact side of things.
For curious souls…
From a nuts-and-bolts biz perspective…
As we’ve discussed (we go into more detail in the biz plan), our current focus is primarily on our “direct-to-consumer” market.
To put it in perspective…
Over 100 million people have downloaded the Calm app.
That’s our target. 🎯
We’re working very hard to increase the “speed to goodness” (aka how fast someone can find life-changing wisdom in the app and not feel overwhelmed, etc.) while optimizing the marketing and app usage data to allow us to recruit new heroes at scale.
From a biz perspective, 4 million of these 100M+ people who have downloaded the Calm app pay them $70/year. That’s ~$250M of revenue and, of course, a LOT of people whose lives are better.
In addition to their DTC business, Calm also provides Enterprise solutions for their corporate clients. This, of course, impacts a lot more people. According to the research available, it also generates another ~$250M of revenue—which is why they were last valued at $2B+.
I am deeply inspired by Calm’s impact and business. When I look forward, I see a similar growth strategy for Heroic.
We are fiercely committed to being worthy of serving 1M+ Heroes via our direct-to-consumer app.
AND…
We are fiercely committed to serving as many people within the corporate world as we can.
This is one of the key ways we intend to create a scalable business with significant impact that fulfills our Mission.
That’s more than enough for today.
We’ll share more about Heroic Corporate later this week.
For now…
If you are an accredited investor who would like to join our movement as a Series A investor, we’d be honored to have your support.
Please let us know here: heroicpbc.typeform.com/series-a
With wisdom, discipline, love, and courage, I say…
Heroes unite.
Day 1. All in.
Let’s go!!
B
P.S. Today is Alexandra and my 18th anniversary.
I posted my love note to her this AM to Heroic social.
P.P.S. I wrote the last Stoic Capital email before hammering a 101-burpee workout before a podcast interview with Dr. Gabrielle Lyon.
As I said on social, it was one of my all-time favorite chats. I can’t wait to share when she releases it in June.
P.P.P.S. Here’s the whole series of updates you’d like to catch up.
We started with a general update then we chatted about the world we’re creating, then I introduced Heroic Quests (more on that soon!), then we talked Heroic Education, then why Fabian went from $212k to $451k (and ripples of impact!) then Phil Stutz’s new book (and why he invested in Heroic) along with Heroic Labs, and then we most recently talked about what Seneca, Epictetus, and Aurelius would say about our Series A.
P.P.P.P.S. Required disclosures:
This communication is for informational purposes only and does not constitute investment, tax, legal, or financial advice. You should consult with a qualified financial advisor, legal professional, or other appropriate expert before making any financial or investment decisions. We do not assume any liability for any financial decisions made based on the information presented.
This investment opportunity is being offered pursuant to Regulation D, Rule 506(c) and is available only to accredited investors. Investments in private securities are speculative, involve a high degree of risk, and may result in the loss of your entire investment.
This communication may contain forward-looking statements, which reflect our current views about future events. These statements are based on assumptions that may or may not prove to be accurate, and actual results may differ materially. We do not undertake any obligation to update forward-looking statements based on future developments.