Heroes!!

The last few weeks have been so incredibly fun.

In addition to putting the final touches on the book, announcing our prospective partnership with USSOCOM​, launching our social platform, and getting incredible (!!!) data back from our first corporate study (more soon), I also had fun signing 3,000 copies of the book and writing 300+ personal thank you notes to go into our VIP boxes that are going out THIS WEEK.

AND…

I just got my own Areté VIP Box…

AND…

I’m clearly more than a little biased but it’s pretty awesome. 😂

I can’t wait to send one out to everyone who has already purchased 10+ copies of the book and I’d LOVE to send an Areté VIP Box to YOU if you’d like one as well!!

I’m going to give you the quick context on WHY the Areté VIP Box is a big deal for us and then I will share the details on all the goodness that comes with it and how you can get one…

First…

Quick context on why the Areté book is such an important initiative for our Heroic movement.

In short, and I just got goosebumps starting to type this…

I think (and hope!!) this book will help catalyze our movement and help us powerfully take the next steps in fulfilling our mission of helping create a world in which 51% of humanity is flourishing by 2051.

As proud as I am of the app, there’s something about a BOOK that is just so tangible and so concrete—making it a really easy way to introduce people to all we’re up to and how we integrate ancient wisdom, modern science, and practical tools to help people move from Theory to Practice to Mastery so we can change the world together.

And…

As you know if you’ve been following along, we are deliberately launching our book BEFORE Black Friday (Nov 14th!) so that (if you feel so inspired and if you think our book is worthy of it, of course!) you can buy a bunch of copies and make Areté a holiday gift for your friends and family and clients and colleagues (and pets and… 😂!). 🤓

Our unapologetically ambitious target is to launch as a #1 New York Times bestselling book and then STICK in the Top 10 for 101 weeks.

Why?

Well…

In addition to introducing a LOT of people to all that we’re up to and giving them an easy on-ramp into the Heroic world…

Seeing Areté: Activate Your Heroic Potential published by Heroic Blackstone (our publishing partner is AMAZING, btw—whole ‘nother chat!) on the New York Times (and all the other!) bestseller lists should be helpful. 🤓

And…

With the extraordinary support of our community, we’ve ALREADY sold enough books (nearly 10,000) to land in the Top 3 if we launched today.

Goosebumps typing that as well. BLESS ALL OF YOU. 🙏 🙏 🙏

Now…

That brings us back to the Areté VIP Box and some other tiers of bonus goodness we’re creating to help us LAUNCH STRONG!! 🚀

The Areté VIP Box is packed with goodness including…

An AUTOGRAPHED ADVANCE READER COPY of the book. ✍️ ✍️

The Areté t-shirt (exclusively available via these VIP boxes!) plus a Heroic t-shirt!

btw. Phil and I chat every Tuesday. Last week he showed up wearing his Areté t-shirt. We were twinsies 👯‍♂️ so I had to capture the moment...

And…

The VIP box also includes our new Areté Virtue medallion!! We minted a limited number of these (2,500!) at the same place Ryan Holiday gets his coins made.

I meditated with it this morning and it’s (goosebumps) awesome.

And…

Each Areté VIP Box also includes a link to listen to the audiobook in advance. 

AND…

BIG THING…

Knowing that the whole idea is that we want to help you give an AWESOME holiday gift to your friends and family and clients and colleagues, etc…

The VIP box ALSO includes TEN postcards you can give to your friends so the recipient of your holiday gift can get a free year’s worth of Heroic premium to go with the book you’re giving them.

At the risk of sounding like I’m selling Ginsu knives 😂, I’ll wrap it by saying you can get all that in your Areté VIP Box if you buy 10 copies of the book at your preferred book seller.

Amazon is currently offering 18% off so the hardcover book costs $24.62 so 10 holiday gift copies is currently around $250 bucks.

Note (and I hesitate to type this as most “it’s worth this!” blurbs are nonsense digital products NOT worth “this!” 😂)…

The Areté VIP Box with the autographed advance reader copy ($25), Areté t-shirt ($25) and Heroic t-shirt ($25), and Areté coin ($25) is worth $100 by itself.

Throw in the 10 annual Heroic premium memberships currently worth $100 apiece (note: our growth team just wrapped up an analysis and, based on their recommendation, we’re going to be increasing the price of those to $30/mo and $199/yr very soon) and that’s another $1,000+ of value.

And THAT is officially more “selling” than I’m willing to engage in in this now-long post.

If you’re excited about giving the book as a holiday gift, we’d be HONORED (!) and grateful to have your support.

We’re planning to sell 1,000 of these which will lead to another 10,000 copies of the book sold which would put us in a VERY (!!!) good position for that #1 NYT bestseller at launch.

If you’d like to help us catalyze our movement (goosebumps yet again) while giving the gift of more wisdom in less time this holiday season..

You can get your VIP Box by buying 10 copies of the book (Amazon | Barnes & Noble | Indie) and letting us know you’ve done so while sharing your t-shirt size (!) and mailing address here: heroicpbc.typeform.com/preorder.

I appreciate you and your Heroic support.

It’s Day 1. We’re all in.

Let’s go!!

🙌!

B

P.S. I recently received this humbling praise about the book from a new friend…

“Brian is an exemplar of humility and stewardship. He’s given us an innovative platform to optimize our internal work across the foundational human pillars of mind, body, and spirit to create balance and optimal performance. I highly recommend Areté for everyone looking to activate their Heroic potential.”

— Retired U.S. Navy Rear Admiral Hugh Wyman Howard III, former Commander of U.S. Naval Special Warfare and Naval Special Warfare Development Group

P.P.S. As you might know, Heroic is a history-making, crowdfunded Public Benefit Corporation committed to changing the world by running our business the way we think our heroes would—with wisdom, self-mastery, courage, and love.

We’re blessed to have the support of 3,000 investors (just like you!) from over 75 countries around the world.

Would you like to become one of our Early-Stage Heroic Investors and own a piece of our movement while supporting us in our Mission to change the world? You can invest as little as $100 or as much as $1,000,000+.

Learn more and invest today at Wefunder.com/Heroic.

And…

Any time we talk about our crowdfunding round, our attorneys remind us that we need to include this bit of legalese so here we go…

These materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” ”project,” “believe,” “anticipate,” “intend,” “expect” and similar expressions are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligations to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.