We call our investment model Smart Asset Financing™, and it uses technology and data to make it easier, safer, and faster for small businesses in emerging markets to access growth capital, and scale. 

At the same time, it allows investors from all over the world to invest in local entrepreneurs and track – in real time – the impact of their investments while making healthy returns. 

We’ve proven that it works: we have financed thousands of entrepreneurs in over a half dozen countries, and have become profitable in the 12 short months since we launched. But so far, we’ve only been able to make this investment opportunity available to “accredited” (ie. rich) investors willing to write big checks.

Now, we want to make the opportunity to profitably invest in emerging markets available to everyone. We are fundraising to automate our platform and allow any type of investor – big or small – to invest in Smart Asset Financing™ for fast-growing small businesses in Africa, Latin America, and Asia.

Asset financing isn't new and there are many startups introducing some form of smart asset financing as part of their business (motorcycle leasing, renewable energy projects, PAYGO services). What makes Untapped different is that we're pulling it all together: we're creating a consolidated platform for this smart financing, a tech stack that makes it scalable and efficient across many sectors and countries. By bridging the gap between investors and entrepreneurs on a systemic level, we can bring over $1B to overlooked small businesses in emerging markets in the next decade.

I (Jim, founder and CEO) worked in tech for twenty years before the 7.0-magnitude earthquake hit Haiti in 2010. Like many stories in developing markets begin, I wanted to help, so I traveled there to volunteer and provide safe water to the displaced. After seeing billions of dollars of charity achieve few lasting results, I realized that sustainable change would only happen if local entrepreneurs lead the way. This led me to launch a social business that today serves thousands of Haitians safe drinking water via a local entrepreneur-led distribution network of over 700 small retailers across the island.

Coming full circle 11 years later — the social business I founded is still providing the safe drinking water that I ventured to Haiti to deliver back in 2010, but in a way that is far more sustainable and empowering for the local economy.

Taking these lessons with me, the real story is only just beginning. 

Untapped is the globalization of what we started in Haiti. I created Untapped specifically to address the problems I saw in the aid and development effort in Haiti in the aftermath of the 2010 earthquake — to empower people to help themselves. To do that, we had to overcome a major hurdle we discovered as we tried to grow our business: the capital to grow our company wasn’t available simply because of where we were operating.

"We created Untapped to solve the problem that I faced trying to scale dloHaiti’s impact, but on a broader scale."

Untapped still finances water infrastructure, but also energy and transport, because we see the same problem and opportunity across many industries in frontier markets. The digitization of revenue-generating assets (like water pumps, solar panels, and motorbikes), and innovation in digital payments offers a unique opportunity to reinvent how financing is done in frontier markets by reducing the risk, and increasing the scalability of financing to more small businesses.

Invest now!

According to the World Bank, the financing gap for micro-, small-, and medium-sized businesses in developing countries is $5.2 trillion. This gap is hard to fill because financing small businesses the conventional way – with lots of collateral and legal work – only makes sense for big pots of money, or for those who already have the wealth.

We created Smart Asset Financing™ to put equipment in the hands of entrepreneurs who aren’t attractive to venture capital and don’t have access to traditional loans or grants, while giving you the opportunity to invest directly in life-changing, economy-boosting innovations - and make money while doing it.

Read more about the opportunity in this article about the $5.2 trillion “blindspot”.

- We finance. Our on-the-ground investment team identifies the best Operating Partners, or local companies who are experts at deploying the assets and managing the entrepreneurs that use them to make money. We do this for multiple asset types, and across multiple industries and geographies: electric motorbike-taxis in Uganda, water treatment systems in South Africans, and solar-powered irrigation pumps in Kenya, for example.

-We track. We use the data that comes straight from these machines to track – in real-time – how well these businesses are doing. That makes it easier to manage risk, or in other words, know who we should continue to finance and help grow (spoiler - it’s the vast majority of them!), or in the rare case, we need to pull the plug.

- We pay. We collect digital payments directly from our Operating Partners based on a revenue-share model. This means we take a share of the revenue that businesses earn from using the machine, as they use it, and then we pay you back your returns!

An example of how we work with one of our operating partners, FlexClub:

Edward, pictured below has been an UberEats courier in Mexico for the past 16 months. Thanks to Flexclub’s vehicle subscription model, Edward can now hit the road in his brand new Citio electric bike!

An example of how we work with another operating partner, Paga:

An example of the information we capture from the assets we finance:

We have these processes in place for over 20 operating partners serving thousands of entrepreneurs. We have proven that they deliver returns safely and consistently to repay our investors. We are fundraising to automate many of these practices so that we can now offer these same offerings to more investors. 

Invest now!

• AGGREGATION. Our Smart Asset Financing model is applicable to almost any type of revenue-generating asset, and we’ve built our systems so we can work across multiple industries, geographies, and currencies. This means we can achieve game-changing reach and scale, while inherently de-risking your portfolio with diversification.
• DATA. Our IoT and data integration technologies mean we can track, in real-time, every single asset we finance. We know where they are, how much they’re being used, and how much money they make the person using it. Then we give that information straight to you, putting you in the middle of all the action.
• EMPATHY. Built by and for entrepreneurs, Untapped is first and foremost empathetic to our Operating Partners’ number one goal - growing their business. Our revenue-share model puts the entrepreneurs we work with first by ensuring our profit only grows as theirs does, and you make money you can feel good about. We’re not bankers; we’re partners that are invested in each of our partner’s growth. Read more about how our revenue-share model works here.
• IMPACT. Ask ten investors what ‘impact’ means to them, and you’ll get ten different answers. We choose to measure ‘impact’ with one metric that we can track universally: the revenue earned by the entrepreneur operating the asset.  We understand that the more revenue earned by the entrepreneur, the more sustainable income goes into the developing economies in which they operate. Each dollar earned is one brought home, and several more spent on goods and services in their communities. In other words, your investment will have an immense ripple effect, and you can track that impact in real-time as it multiplies.
• PRESENCE. Our team lives, breathes, works, and plays in the countries we invest in. That means we have the local knowledge and expertise to choose the best Operating Partners to work with, and you get access to local presence spread across the US, Africa, Latin America, and Europe.

The Untapped team consists of international entrepreneurs and investors based in North America, Europe, Latin America, and Africa, and has decades of experience operating in and investing in challenging markets, information technology, and finance.

We're also backed by investment professionals, successful entrepreneurs, and global brands who understand emerging markets and their potential.

In the first 11 months since launch, we’ve achieved $1.8M in annual recurring revenue (ARR) with 40% month-to-month growth in the last 6 months. That means we’re already profitable!

We’ve consistently achieved 24% IRR (returns) on our investments and recently secured partnerships with key Operating Partners that will allow us to more than double our revenues in the next year on those partnerships alone.**

Because our business model generates cash every month from the assets we finance, we expect to pay dividends to our shareholders within just three years.**

Watch our interview with Bloomberg about our partnership with Flexclub, which will make over 2,000 electric vehicles more affordable for on-demand drivers in South Africa and Mexico.

Read more on Yahoo Finance about our partnership to help accelerate deployment of point-of-sale (POS) devices to over 120,000 small merchants in Nigeria with Paga, Africa’s next unicorn.

We’ve established partnerships with over a dozen other partners like them, and support thousands of entrepreneurs through Africa and Latin America!

Invest now!

We’re raising equity to develop a platform that will allow any investor, big or small, to invest in emerging markets entrepreneurs, and make a good return. Your investment will help us build and launch our retail investing platform in 2022.

We just raised $1M from accredited investors and now we’re raising on Wefunder because we want to give you and other retail investors the chance to get in on the action, and be part of the movement towards globally aware and conscious investing!

We’ve been investing in emerging markets for the past twenty years - and we’re not just excited about it. We’re dedicating the next thirty to getting everyone else excited about it, too.

We know that Africa, Latin America, and Southeast Asia are the future of profitable and impactful investing. Anyone already investing and building here knows how many lives can change for the better, if there was just enough money to do it...

The money exists. 

The talent and potential exist. 

We’re bridging the gap.

We're offering perks to our supporters!

$250+: Shout out on the Untapped investor name wall, and exclusive access to our quarterly company updates.

$500+: Early-bird access to our new investment platform launching in 2022. 

$5,000+: 1x1 consultation session with our founder, Jim Chu, on entrepreneurship and frontier market investing, OR 1x1 consultation on impactful entrepreneurial storytelling with our global media partner, Warrior Love Productions

$10,000+: Exclusive invitation to Untapped's invite-only South Africa Showcase program in Cape Town, South Africa (May or November 2022)

$25,000+: Be named an investor directly on our cap table

Invest now!

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View our full deck below...

Want to learn more and speak to our team? We're hosting an open Q&A session on Thursday, March 3rd at 9am PT / noon ET. Register and join us on zoom and ask us anything!

** Note on forward-looking statements: Certain information set forth on this page contains “forward-looking information”, including “future-oriented financial information” and “financial outlook”. Except for statements of historical fact, the information contained herein constitutes forward-looking statements and includes, but is not limited to, the (i) projected financial performance of the Company; (ii) completion of, and the use of proceeds from, the sale of the shares being offered hereunder; (iii) the expected development of the Company’s business, projects, and joint ventures; (iv) execution of the Company’s vision and growth strategy, including with respect to future M&A activity and global growth; (v) sources and availability of third-party financing for the Company’s projects; (vi) completion of the Company’s projects that are currently underway, in development or otherwise under consideration; (vi) renewal of the Company’s current customer, supplier and other material agreements; and (vii) future liquidity, working capital, and capital requirements. Forward-looking statements are provided to allow potential investors the opportunity to understand management’s beliefs and opinions in respect of the future so that they may use such beliefs and opinions as one factor in evaluating an investment.

These statements are not guarantees of future performance and undue reliance should not be placed on them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or result expressed or implied by such forward-looking statements.

Although forward-looking statements contained on this page are based upon what Untapped management believes are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Untapped undertakes no obligation to update forward-looking statements if circumstances or management’s estimates or opinions should change except as required by applicable securities laws. The reader is cautioned not to place undue reliance on forward-looking statements.