UNITY WELLNESS CO
The Functional Beverage That Helps You Calm The F* Down
$607,139
Highlights
Our Team
We make functional beverages & protein bars 🌱
Hi, we're UNITY. We make drinks and protein bars that aim to reduce stress and anxiety with the help of 30mg extract and three powerful adaptogens. We raised $1.1M in Nov. 2020 following successful POC validation. In 2021, we partnered with 21 leading regional distributors, including RNDC, and UNITY is now sold in over 1,500 retail stores nationally. To support this growth, we've hired a dynamic sales team of 10 leveraging commission payouts over salary.
Retailer feedback has been overwhelmingly positive. We lead on taste and effect. We are the top sellers in the category, on average.
Despite the passing of the 2014 Farm Bill, the FDA has not yet regulated food & beverages in our industry. Once this happens we expect the category to boom exponentially. We are using the grey area to our advantage; building the go-to brand with the goal of an acquisition at the time of regulatory certainty.
You can't spell community without UNITY. In 2018 we started the company with the goal of bringing stress relief to the masses in a user-friendly drink that tastes and looks good. But it quickly became something bigger. It opened the door to conversations about the unity of mental and physical health.