Mezcal Made Easy. UNITO Is Built for Mainstream Adoption.

Tequila became a global category because consumers understood how to drink it. Mezcal has yet to produce a nationally scalable brand built for everyday consumers — until now.

UNITO is a premium, approachable mezcal engineered for repeat consumption: smoother, less smoky, cocktail-friendly, and intentionally designed for both first-time mezcal drinkers and experienced agave consumers.

Built in Oaxaca through an 85-year family production partnership and structured for U.S. scale, UNITO combines authentic artisanal production with a modern consumer strategy.

Founders invested approximately $2.4M of their own capital before raising externally. The first U.S. shipment of 717 cases depleted in approximately 90 days. National retail and multi-state distribution are already underway.

Invest in the mezcal brand designed to help bring the category into the mainstream.

UNITO is a vertically integrated mezcal company built around a simple idea: make mezcal easier to enjoy without losing its authenticity.

For years, much of the mezcal category has catered primarily to enthusiasts — higher-proof expressions, aggressive smokiness, and complex multi-SKU portfolios that can feel intimidating to everyday consumers.

UNITO was intentionally built differently.

One Espadín Joven expression. 40% ABV. Balanced smoke. Cocktail-friendly. Smooth enough for first-time mezcal drinkers, yet authentic enough for experienced agave consumers.

The goal was never to simplify mezcal into something artificial. The goal was to create a real mezcal designed for modern drinking occasions and repeat consumption.

Built in Oaxaca through a generational production partnership and structured through a Delaware C-Corp parent for U.S. commercialization, UNITO combines authentic production with scalable execution.

Before launch, the founders spent more than three years refining batches, testing positioning, and gathering feedback through 50+ live events and 2,000+ consumer surveys across Mexico and select U.S. markets.

The result is what the team calls: “Mezcal Made Easy.”

In Spanish, unito means “just one.”

It was the phrase Doña Alicia would affectionately say to her husband Don Benito whenever he asked for a drink. That small family expression eventually became the soul of the brand.

Co-founder Beno Martínez spent 25 years sharing Mexican culture globally as a musician before turning his focus toward agave spirits. But UNITO was never created to chase trends. It was built around a belief that mezcal could become far more accessible to everyday consumers without losing the authenticity that makes the category special.

The founders personally invested approximately $2.4 million into the company before seeking outside capital. None of the founders have taken salaries, bonuses, or distributions since inception.

Over time, the team refined the liquid repeatedly — moving from higher-proof early versions down to the final 40% ABV profile after extensive consumer testing and feedback. The goal was simple: create a mezcal approachable enough for cocktails and first-time drinkers while still preserving the soul of traditional production.

Production is anchored in Santiago Matatlán, Oaxaca through a generational partnership with the Santiago family, whose mezcal lineage spans more than 85 years. Unlike many spirits brands built primarily through outsourced sourcing and marketing, UNITO's founders are directly involved across production, compliance, operations, and commercialization.

Mezcal Won Awareness. It Has Not Won the Mainstream. That Is the Opportunity.

Bartenders love it. Cocktail culture has embraced it. And yet most Americans cannot name a single mezcal brand, and most bars do not have a house pour.

Why? The category was built for connoisseurs, not consumers:

1. High ABV expressions that intimidate new drinkers
2. Aggressive smoke profiles that limit crossover appeal
3. Multi-SKU complexity that creates decision fatigue
4. Premium-occasion pricing that removes mezcal from daily consideration

The result is a passionate niche and an enormous underserved market: women, first-time agave drinkers, tequila crossover consumers, and premium-well buyers.

Every spirits category that reached mainstream scale did it through one standardized expression. Tito's at the vodka well. LALO at tequila entry. That brand does not yet exist in mezcal.

Mezcal remains one of the most culturally important but commercially underdeveloped categories within agave spirits.

While tequila has achieved global mainstream adoption, mezcal still lacks a nationally dominant brand positioned for broad consumer accessibility. Much of the category remains heavily focused on high-proof, smoke-forward products designed primarily for enthusiasts rather than everyday consumers.

That positioning has helped establish mezcal's identity — but it has also limited mainstream adoption. Many consumers remain curious about mezcal yet perceive the category as intimidating, overly smoky, or difficult to approach.

UNITO was designed to remove that friction.

The company focuses on one approachable Espadín Joven expression at 40% ABV with a smoother, more balanced flavor profile engineered for cocktails, repeat consumption, and first-time mezcal drinkers.

The strategy is intentionally simple: create a mezcal that tequila, whiskey, vodka, and even non-mezcal consumers can confidently order, enjoy, and reorder.

This is not about making mezcal less authentic. It is about helping more consumers enter the category.

By combining authentic Oaxacan production with accessible positioning, UNITO believes it is helping define the premium-well mezcal category for mainstream consumers.

A $6.7 Billion Category. The Biggest Position Still Unclaimed.

The U.S. agave spirits market exceeds $6.7 billion in annual retail sales. America is the world's largest mezcal consumer, accounting for roughly 70% of all global mezcal exports. Mezcal still represents a minority share of total agave sales relative to tequila. The structural growth runway is long.

Market Tailwinds

1. $6.7B U.S. agave spirits market with mezcal still significantly underpenetrated relative to tequila
2. U.S. consumers account for roughly 70% of global mezcal exports
3. The category remains early relative to tequila and less saturated with nationally dominant brands
4. Premium-well mezcal positioning remains largely unclaimed at scale
5. Major spirits companies including Pernod Ricard, Bacardi, and Diageo have already acquired mezcal brands, validating long-term category potential

UNITO's Position

1. “Mezcal Made Easy” positioning built around mainstream accessibility
2. Single-SKU operational simplicity engineered for repeat consumption
3. Balanced, cocktail-friendly flavor profile designed for broader consumer adoption
4. Vertically integrated production with direct founder involvement across operations and supply chain
5. Authentic Oaxacan production combined with scalable U.S. commercialization infrastructure
6. Founder-led field sales execution driving early account growth

Early Traction

1. First U.S. shipment of 717 cases depleted in approximately 90 days
2. Founders currently selling hundreds of cases monthly through direct market activation and account acquisition
3. RNDC On Demand onboarding and Columbia Distributing partnership activated
4. Early Total Wine buyer engagement and California on-premise placements established
5. Current production capacity of approximately 30,000 liters per month
6. Direct-to-consumer partnerships with YouBooze, Flaviar, ReserveBar, and Passion Spirits.
7. Our major sports sponsorships: Jacksonville Masters Open, professional baseball team Algodoneros de Guasave, and multiple professional boxers and golfers.

Why UNITO. Why Now. The mezcal category is still early, but consumer behavior is changing.

More consumers are entering agave spirits through approachable, cocktail-friendly products rather than enthusiast-focused offerings. UNITO was specifically built for that shift.

The company already has production infrastructure, U.S. compliance structure, early market validation, and active distribution relationships in place. This raise is designed to accelerate execution — not prove initial demand.

UNITO believes the long-term opportunity is not simply building another mezcal brand. The opportunity is helping define what mainstream mezcal consumption looks like for the next generation of consumers.

Dream. Discipline.

UNITO Mezcal was born from 85 years of Oaxacan tradition and a belief in the power of community. That same spirit drives our commitment to the next generation of champions, across every sport, every discipline, every dream.

That's why we're proud to commit 2% of all funds raised in this offering to two nonprofits that are changing lives through sport.

Fundación Mi Chante was founded in Tijuana in 2019 to support elite young Mexican athletes across every discipline from Olympic gymnastics and modern pentathlon to rowing, fencing, boxing, and beyond. Their athletes don't just represent themselves. They represent Mexico.

"Mi Chante" - my home, my pride. A foundation built on the belief that where you come from should never determine how far you go.