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Underground Cellar

Online wine marketplace and cloud based wine cellar

In the news

Underground Cellar Is A Wine-Buying Site That Rewards You With “Better” Bottles For Free
January 15, 2015
These upgrades are also pictured with the deal, and may include any number of premium, high-end wines that would normally cost a lot more than what the consumer is paying. Though the website tells customers exactly how many upgrades they’ll receive based on the number of bottles ordered, the surprise factor is that they don’t know which of the possible upgrades listed will actually be sent with their order until after they purchase.
Underground Cellar Secures Backing From Famous 'Shark Tank' Investor Barbara Corcoran
September 17, 2014
Underground Cellar today announced it has raised $1,000,000USD in investor funding, with the most recent contribution coming from famous ‘Shark Tank’ investor Barbara Corcoran.
UnderGround Cellar
September 15, 2014
Our latest recommendation is exciting for a number of reasons. First, you’ll be investing alongside Barbara Corcoran from ABC’s Shark Tank. Barbara’s a real estate mogul who has migrated to startup investing, and happens to be my favorite of the “Sharks” who invest in startups on their top-rated TV show every week.
September 14, 2014
On a mission to protect wineries from deep discount sites, this app is all about the random upgrade. Wines that have been curated by a team of pros are listed at retail value, and every time you make a purchase there is the potential to receive a wine of greater value. Like Russian Roulette, but you always win. There’s also a free “cloud cellar” option, with which you can store purchases in a temperature-controlled warehouse and have them shipped whenever you prefer.
April 13, 2014
Underground Cellar is making a game of getting more than you asked for when it comes to great wine. Startup founder Jeffrey Shaw playfully described it as “wine roulette,” only you can’t lose and the payout is cabernet sauvignon, merlot, chardonnay or other varietals crafted by renowned vineyards.
Reader Offer: $20 Wine Credit at Underground Cellar
April 11, 2014
Underground Cellar operates under the idea that people who love wine face the harsh reality of " you get what you pay for" from bottle to glass. While some online wine marketplaces bring the cheapest wines to the most people, the folks behind Underground believe you could be willing to spend a few extra dollars to get a higher quality product.
Small Company with Big Backing Unveils Innovative Solution for $100-Million Winery Problem
October 9, 2013
Underground Cellar, the new wine start-up founded by technology entrepreneur Jeffrey Shaw, has reconstructed an innovative solution to a problem plaguing the $1.4 billion direct-to-consumer wine industry: deep-discount websites. Underground Cellar’s solution is expected to save wineries millions of dollars by steering them away from the deep-discount players like Lot18, Wine.Woot, Wines Til Sold Out, Invino, and WineAccess
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