Invest in Uncle Waithley’s Beverage Company

Elevating the Adult Non-Alcoholic Beverage Market with Caribbean Flavors & Artisanal Craftsmanship

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Friends Invest First
Public Launch on May 15 @ 5:00 PM ET
06
day
02
hour
35
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44
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INVESTMENT TERMS
Future Equity
 $12M  $10.8M valuation cap
Early Bird Bonus: The first $100K of investments will be in a SAFE with a $10.8M valuation cap
Investor Perks:
$500, $1K, $25K, $50K, $100K

Highlights

1
Created by renown Mixologist and Yale grad Karl Franz Williams with 25 years+ of Beverage experience
2
Three founders with 16+ years of Beverage experience with Pepsi, P&G, LVMH, Drip Drop, and others
3
One of the four ginger sodas leading the Ginger Beer Revival according to the Wall Street Journal
4
Whole Foods Market (WFM) is an equity investor - adding 166 new WFM east coast stores in April 2025

Our Team

Founder and CEO
Yale Grad 25+ Year's in Beverage, including in Brand Management, Marketing, and Innovation at P&G and Pepsi Renown mixologist and spirits educator - founded 67 Orange Street - Esquire's Top 27 Bars in America 2021 and World's 50 Best Discovery
VP, Organizational Strategy
15+ years in HR & executive management
Director of Marketing + Culture
Award winning marketing professional with 15+ years marketing experience via Belvedere, Heineken and Text-To-Pledge

Get Ready to "Spice Up Your Vibe" with Uncle Waithley's Vincy Brew


We are Uncle Waithley's Vincy Brew - A groundbreaking line of Caribbean flavored adult non-alcoholic beverages, crafted by expert bartenders with authentic flavors, fresh natural ingredients, and Scotch Bonnet pepper—designed to elevate cocktails and non-alcoholic drinks alike. You could call us a ginger beer and we wouldn't mind at all. But we are also so much more...


The brand was developed by founder and CEO Karl Franz Williams—an award-winning mixologist and entrepreneur with a track record of innovation and success.


Karl likes to say that this brand is so much bigger than him. It's a tribute to his family and culture. Lessons learned from his grandfather and passed down through his father are at the heart of this brand. "I couldn't be prouder to have my Grandfather's name on our bottle" - Karl Franz.


The non-alcoholic beverage market is experiencing explosive growth, creating a massive opportunity for premium, craft drinks.


This growth is driven by Millennials and Gen Z consumers who are drinking less alcohol. These consumers have particular motivations, including actively seeking brands with real stories and cultural authenticity.


Unfortunately, there are very few beverage brands on the market today that are rooted in authentic Caribbean culture and showcase many of the unique flavors which are celebrated in the Islands.


This is particularly surprising, because Caribbean culture is having it's moment. These flavors and culture are trending in the culinary and beverage space and driving success for those that embrace them.


So we launched Uncle Waithley's Vincy Brew - to celebrate and showcase authentic Caribbean flavors in beverage. Four pillars guide our approach to the market: Vintage, Crafted, a “Vibe,” and Sustainable.



Inspired by Caribbean traditions and family culinary secrets, Uncle Waithley's is built on legacy.


Crafted with time-honored techniques blended with modern mixology.


Uncle Waithley’s brings the energy, rhythm, and connection of the Caribbean to every occasion.


A brand that not only tastes good but does good—for the land, farmers, and future.


Over the last 18 months, we leveraged the start-up capital we received to build a strong foundation for growth. We are now poised for continued expansion.


Our potential for growth is evident in the scale we've achieved with Whole Foods Market in the last three years. Our velocity and performance led to an equity investment from WFM in July of 2024.


We have also secured partnerships with retail and on-premise focused distributors, unlocking thousands of accounts. These distributors are all highly selective and specialized and winning a spot in their portfolios is a unique opportunity.


With strong distribution and velocity, we’re on track for massive revenue growth.


The money we are raising will allow us to make investments in sales and marketing that will accelerate our growth and allow us to continue to scale.


Potential exit opportunities for Uncle Waithley’s span a range of strategic buyers, including multinational conglomerates, private equity firms, and emerging powerhouse brands. Companies like Molson Coors and Constellation Brands are actively expanding their portfolios with alcohol-alternative beverages and have committed substantial investments towards diverse-owned brands, making them attractive potential acquirers. Private equity firms such as VMG Holdings and Pernod Ricard's Convivialité Ventures, through initiatives like The Parity Collective, specifically target early-stage BIPOC-founded companies. Beverage giants Coca-Cola and PepsiCo have demonstrated significant interest in acquiring innovative beverage brands, illustrated by acquisitions like Topo-Chico, KeVita, and Siete Foods. Additionally, fast-growing companies like Celsius Holdings have shown aggressive growth strategies in functional beverages, highlighting further compelling exit possibilities.


We hope you will join us on our journey as we bring our Caribbean flavor and celebration of family and legacy to more shelves and bars around the country.


Let's GO!

Overview