Tribevest is aimed at one of the largest sweet spots in fintech: responsible middle-class families. It applies the best part of fintech: the application of technology to everyday needs to make it easier, more efficient, and more effective to meet targeted objectives. Travis has shown great discipline and effectively applied relentless energy in driving Tribevest from a simple idea to a real opportunity. He's put together a solid team, focused on developing saleable distribution leverage, and has relentlessly sought and applied continuous improvements in the service platform on an ongoing basis. He didn't launch the product before it was ready, keeping his initial test group small, and has benefited from this discipline. I've been impressed with Travis' willingness to listen and learn, and effectively apply what he has learned. There will be more than one company that creates successful applications within this market area because it is so big and benefits so directly from the broad reach and efficiency of the internet and the effectiveness of social media. Tribevest is going to be one of those winners.