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What we do: Traction enables companies to hire top performing influencers, publishers, and digital marketers to promote their businesses. We connect companies with media buyers, social media experts, content marketing experts, and bloggers to run successful digital marketing campaigns.
Why it's a big deal: Traction eliminates the need for companies to hire big marketing agencies to get the results they want. Using our awesome computer algorithms, we connect brands with individual marketing specialists, Traction both empowers individual marketers and makes it easy for companies to find the specialists they need. We open up opportunities for skilled marketers that may not have otherwise been able to work with larger brands, creating a marketplace that facilitates success for all involved.
- Growth 80% month over month.
- Funding from Y Combinator
- Customers include: Sony, Kraft, Danone, Unilever, Yahoo, CBS
- Find marketers in under 10 minutes
Y Combinator-Backed Traction Is A Marketplace Connecting Brands With Freelance Marketers
A new startup called Traction says it’s giving brands an alternative to the traditional marketing model — instead of working with agencies, Traction has created a marketplace for finding the best marketing specialist for a given campaign.
May 27, 2015
@ techcrunch.com
Meet the Founders
Alex Gold
Alex led Fortune 500 sales with Unilever, Nestle, and Danone at Buzzstarter. Formerly at Discovery Communications, he has a JD from Case Western.
Our Investors
Seed funded 1500+ startups (including AirBnB) with total valuation over $85 billion. 70 startups valued over $100m.
The Orange Fund is a fund run by Wefunder that invests in Y Combinator startups. We have no official relationship with YC or special access.
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