What we do: Traction enables companies to hire top performing influencers, publishers, and digital marketers to promote their businesses. We connect companies with media buyers, social media experts, content marketing experts, and bloggers to run successful digital marketing campaigns.
Why it's a big deal: Traction eliminates the need for companies to hire big marketing agencies to get the results they want. Using our awesome computer algorithms, we connect brands with individual marketing specialists, Traction both empowers individual marketers and makes it easy for companies to find the specialists they need. We open up opportunities for skilled marketers that may not have otherwise been able to work with larger brands, creating a marketplace that facilitates success for all involved.
Growth 80% month over month.
Funding from Y Combinator
Customers include: Sony, Kraft, Danone, Unilever, Yahoo, CBS
A new startup called Traction says it’s giving brands an alternative to the traditional marketing model — instead of working with agencies, Traction has created a marketplace for finding the best marketing specialist for a given campaign.
May 27, 2015
Meet the Founders
Ken Zi Wang
Ken founded development lab Fantoon and built a course file sharing website for students at Columbia University, his alma mater.
The Orange Fund is a fund run by Wefunder that invests in Y Combinator startups. We have no official relationship with YC or special access.
233 startups have raised $74,769,887 on Wefunder
Wefunder supports three different federal laws that allow startups to raise money legally. To comply with the law, Wefunder Advisors LLC and Wefunder Portal LLC (both owned by Wefunder Inc) also list startups depending on the regulation used.
Legal May 16th 2016
Wefunder Portal LLC
for 149 startups
Wefunder Advisors LLC
for 91 startups
for 1 startup
We are the largest funding portal for Regulation Crowdfunding.
Some fine print: 1) These numbers include startups currently live on Wefunder if they pass their minimum target. 2) Some startups use two different laws at the same time (i.e., Regulation D and Regulation Crowdfunding).
Join 197,566 investors who funded 233 startups with over $74.5 million1
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