What we do: Traction enables companies to hire top performing influencers, publishers, and digital marketers to promote their businesses. We connect companies with media buyers, social media experts, content marketing experts, and bloggers to run successful digital marketing campaigns.Why it's a big deal: Traction eliminates the need for companies to hire big marketing agencies to get the results they want. Using our awesome computer algorithms, we connect brands with individual marketing specialists, Traction both empowers individual marketers and makes it easy for companies to find the specialists they need. We open up opportunities for skilled marketers that may not have otherwise been able to work with larger brands, creating a marketplace that facilitates success for all involved.
Ken Zi Wang CEO @ Traction
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Growth 80% month over month.
Funding from Y Combinator
Customers include: Sony, Kraft, Danone, Unilever, Yahoo, CBS
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Ken Zi Wang
Ken founded development lab Fantoon and built a course file sharing website for students at Columbia University, his alma mater.
A new startup called Traction says it’s giving brands an alternative to the traditional marketing model — instead of working with agencies, Traction has created a marketplace for finding the best marketing specialist for a given campaign.
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