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Traction

Marketplace of on-demand digital marketers

Traction

Marketplace of on-demand digital marketers

Software Technology Y Combinator Marketing
What we do: Traction enables companies to hire top performing influencers, publishers, and digital marketers to promote their businesses. We connect companies with media buyers, social media experts, content marketing experts, and bloggers to run successful digital marketing campaigns.Why it's a big deal: Traction eliminates the need for companies to hire big marketing agencies to get the results they want. Using our awesome computer algorithms, we connect brands with individual marketing specialists, Traction both empowers individual marketers and makes it easy for companies to find the specialists they need. We open up opportunities for skilled marketers that may not have otherwise been able to work with larger brands, creating a marketplace that facilitates success for all involved.
Ken Zi Wang CEO @ Traction
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Why you may want to support us...

1 Growth 80% month over month.
2 Funding from Y Combinator
3 Customers include: Sony, Kraft, Danone, Unilever, Yahoo, CBS
4 Find marketers in under 10 minutes

Our team

Ken Zi Wang
CEO
Ken founded development lab Fantoon and built a course file sharing website for students at Columbia University, his alma mater.
Alex Gold
Alex led Fortune 500 sales with Unilever, Nestle, and Danone at Buzzstarter. Formerly at Discovery Communications, he has a JD from Case Western.

In the news

Y Combinator-Backed Traction Is A Marketplace Connecting Brands With Freelance Marketers
A new startup called Traction says it’s giving brands an alternative to the traditional marketing model — instead of working with agencies, Traction has created a marketplace for finding the best marketing specialist for a given campaign.
May 27, 2015 @ techcrunch.com
software technology y combinator marketing



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