Hi Carter and Chase, Can you please briefly explain what your competitive advantage is? Why should someone invest in Totem instead of Crowd Compass (who recently got a deal on shark tank from two sharks which is a huge advantage)? Thank you, Glenn

Hey Glenn! Great to hear from you and thank you for your question. Our primary competitor at Totem is Apple's AirTag and "FindMy" network. In the context of the company you're asking about here, our competitive advantage is so extensive that I can only summarize the high-points in this format, but I'd be happy to dive deeper with you on a call.Despite less time in the market, Totem has around 17X the users (50,000 versus 3,000) with a true international reach—userbase spanning 70+ countries a...

What is the exit plan (acquisition, IPO, merger, etc.) in which investors will be able to see a ROI?

Hey bugg! Thanks for chiming in. Important question. From the beginning, we designed Totem to grow quickly, scale quickly, and exit intentionally. As a GTM advisor for several years before founding Totem, I know how important it is for founders to "begin with the end in mind" for any new venture. There are 3 major paths to exit for us at Totem. 1) Our most likely path to exit at the beginning of this company was obvious—an acquisition by one of the world's largest live entertainment companies...

Hi Carter, Can you please tell me when you plan to end the campaign? 3/27/2026 or 4/30/2026? Thank you, Glenn

Hey Glenn! Currently the campaign is due to end on 4/30/26. We are working with WeFunder to extend it beyond that date, but it's not guaranteed yet. Should have another update for you on that front soon.

Hi Carter, I had a few questions that would help me better understand the investment case: 1. You mentioned Totem generated over $3.5M in revenue in the first 16 months of shipping. Could you share roughly how much revenue was generated in 2025 and what 2026 year-to-date reven...

Hi Jonathan — great to meet you! These are great questions to ask, and I'd rather over-answer them honestly than gloss. Happy to dive deeper with you on a call as well—just shoot me an email (carter@totemlabs.com). Taking your questions in order: 1. Revenue trajectory. 2024 - $1,023,971 2025 - $1,801,779 (76% YoY Growth) 2026 YTD - $1,242,912 (46% YoY Growth so far) 2026 projected: $2.6M baseline, $6M ceiling depending on a few B2B deals that are currently in the pipeline. Worth noting that w...

Hi Carter, Thanks again for the detailed answers and for being open about the financials. I had one follow-up after reviewing the Wefunder financial summary and CPA statements. You mentioned the Compass has over 50% gross margin at the current $89 price, but the Wefunder/CPA f...

Welcome back, Jonathan! Happy to provide these details for you. CPA statements: Yes, this review did include things that are not typically included in standard unit margins such as freight, fulfillment, warranty/replacements. But the primary reason for that 15% margin shown for 2025 actually goes deeper. The CPA-reviewed financials were prepared on a cash, rather than accrual, basis. We began shipping pre-orders on October 30th, 2024 and this process continued until April 2025. I can't recall...

Totem

Decentralized Offline Communications with Viral Growth

totemlabs.com

Chattanooga, TN

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Invested $90,000 this round + $40,000 previously

Easiest investment opportunity I've come across. Totem Labs combines a revolutionary product with a team built to scale. The Totem Compass solves a real customer paint point. If you've been to a festival, then I don't need to say anymore. And better yet, the technology and design they are developing has use cases far beyond the festival scene. The founding team perfectly bridges exceptional brand and marketing with brilliant technologists to bring a product to market that both inspires and delights. Truly, the Compass is just the beginning here, and I can't wait to see where Totem Labs takes this innovation next.

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