Todlr

Todlr is a platform that allows parents to make long-term investments on behalf of their children. Todlr ensures that the next generation is financially literate, by educating them on the basics of money (budgeting, saving, investments, cryptocurrency, etc.) through well-curated content and engaging activities on our platform.

PITCH DECK - Walkthrough by Founder Funmi! 

The Problem

Now you're probably asking yourself why now? Well, it's very simple families in today's world are more conscious of generational wealth now is the right time for a solution like this.

We have millennials that are having children and they want to give their children the edge they never had parents of these, they want to invest in things other than education, and the ease of this that process has still not yet been improved. They're not even able to take advantage of tax vehicles, investing for children is still fragmented.

Yet, trust funds are only available to high-net-worth individuals and families due to the overwhelming costs and complexities of setting one up.

Our Solution

Our all-in-one platform makes it easy for any parent to seamlessly set up a secure, dollar-based investment portfolio for their children and watch their money grow over time. 

Parents can now save and invest in every goal that matters to them for their children’s future such as college tuition, a house or even a trip around the world!


Our Product: Todlr is an intelligent solution that encompasses every aspect of investing for your children; data-driven and goal-based investing, tax incentivized—529s, UGMA, customized portfolio, community-driven and involving loved ones, automated investing, etc.  Our flagship application Todlr Invest helps parents invest for their children and allows a parent to invest in every goal that matters to them for their children’s future (e.g., college, a car, a trip around the world, a house).

Todlr gives parents relevant data to set and hit their goals. We tie each goal to the best tax-incentivized vehicle.

We also give parents flexibility in their investments— they could pick the assets they want or opt for a portfolio that we tailor to their goals and financial situation

Why is this important to us?

My co-founder and I relate to Todlr's mission-to help families build generational wealth-personally. Growing up in a middle-income African household, our parents, friends, and neighbors only focused on the next paycheck. If we had had something set aside for us, no matter how little, it would have made our lives much easier. Additionally, we were never taught about money by our school or parents. Everything we’ve learned has been through our individual experiences.

We want to ensure that the next generation has a better relationship with money and that they have the financial resources to go after their dreams, and the skills to manage their wealth. That is why we built Todlr, we are on a unique mission to help families across the globe build generational wealth. In doing this, we're building an ecosystem of products.

After Todlr Invest, we will be rolling out Todlr Learn - which teaches children about financial literacy in a games-based and personalized manner; and Todlr Bank, which gives teenagers their first debit card and lets them practice money management early on.

Target Customers

Today's generation of parents are becoming increasingly aware of the importance of teaching their children financial literacy and setting them up for success through financial resources.

Todlr is being positioned as a resource for new and expecting parents as our ecosystem is designed to engage and education children about the basics of money throughout their entire childhood.

We're positioning Todlr as the all-in-one solution for new and expectant parents to prepare for their child's financial future.

In the US today, there are 23 million toddlers, and every year 3.6 million are born.

• 20% of this market = 4.6 million users and 720k annually.
• With an average monthly deposit of $500 ($6k annually) over 18 years, with the help of compounding, we’re looking at an average account size of $200k+
• On this, we then charge a 1% management fee.

First, the market size is booming 💥  the total addressable market is said to be nearly $73 trillion in wealth transfer over the next 25 years ($3.6 trillion annually) in the US (Source: Bloomberg article), and growing at a sizable obtainable market of $360M annually.

In regards to the competitive landscape we dominate.

Legacy Institutions & Investment Apps, e.g., Robinhood, Wealthfront, Acorns, Titan.

have a limited focus on investing for your children's future, and from our user interviews, we've learned that parents want to have investments specifically for their children that are separate from their own. Additionally, investing for your children through these platforms doesn't allow you to take advantage of the tax incentives that come with minor accounts.

Thus, we don't consider them direct competitors.

Custodial Accounts & 529 Plans, e.g., Earlybird, UNest, Backer

There isn't a clear market leader, and these platforms are limited and have a poor user experience. UNest and Backer focus on 529s, while Earlybird's main focus is UGMA accounts and gifting.

Whereas Todlr is an intelligent solution that encompasses every aspect of investing for your children; data-driven and goal-based investing, tax incentivized -- 529s, UGMA, customized portfolio, community-driven and involving loved ones, automated investing, etc.

Our current Traction is as follows,

Our Vision & Roadmap

We're on a mission to help families across the globe build generational wealth. In doing this, we're building an ecosystem of products for parents and children. 

After Todlr Invest, we will be rolling out Todlr Learn - which teaches children about financial literacy in a games-based and personalized manner; and Todlr Bank, which gives teenagers their first debit card and lets them practice money management early on.

Through the Todlr ecosytem, kids will be exposed to financial literacy content and activities throughout their upbringing that will help them develop a healthy relationship with money. 

So in order to get there, we are raising our $1M pre-seed round and opening up an allocation to the community on Wefunder. We know the pain points many parents have felt in saving for their children's future and we believe that Todlr allows them to save on an incremental basis securing their long-term goals for their children. 

Team: The team is highly experienced, motivated, and passionate about delivering our mission.

Funmi - has a background in computer sciences, as well as being a part of the founding team of both Bamboo and MAGIC FUND. Joined Bamboo in the early days and worked in the growth team and, you know, experienced growth from our first 1000 users up to 150,000 users, and more than $200 million in transactions.

He's also worked in, MAGIC FUND a global venture capital firm. He has seen both sides of the table. From early-stage startup to what it takes to build a successful startup as well the global investment trends? 

Seun -  is a builder and second-time founder. Before Todlr Seun founded Pullup.ng, which is much like Airbnb but for cars in Africa. Seun bootstrapped, um, his company without any external funding to more than 2000 active monthly users and $20,000 in revenue.

Seun and Funmi have been friends for more than five years. We both relate to Todlr mission personally, and we're passionate about giving the next generation a financial headstart. 

What is your Ask?

If you wish you had a Todlr account as a child, back us!