A LETTER FROM FOUNDER, DR. ASHLEE FONTES

Dear Future TLH Reckoning Fam,

Where do I even begin?

I’ve always been someone who stands in front of giants to clear the way for others. I don’t mind taking the punches if it means creating opportunities for those often overlooked. Like the countless women before me who fought for equity, I’ve carried that torch for over 20 years—breaking barriers through and in soccer so girls and women can thrive.

TLH Reckoning is no different. In a city built on championship sports, Tallahassee lacked a true, legitimate and invested pathway for female athletes. That’s why in 2023 we launched TLH Reckoning, the city’s first women’s pre-professional club and academy.

And already, the impact is real in two short years:

1. Launched USL W League & WPSL teams, bridging college and pro.
2. Secured wins, contended for national scoring records, broke into the national rankings, and postseason play—plus two players signed pro contracts.
3. Built a youth-to-pro ecosystem with Gotham FC, the 2023 NWSL Champions.
4. Voted #1 in Entertainment and Youth Sports by the Tallahassee community, two years running.
5. Recognized by the City, with June 21 officially declared TLH Reckoning Day.

But here’s the truth: passion and cheers aren’t enough. Sustainability requires ownership. That’s why we’re on Wefunder—to build something lasting, owned by the very community it serves - the soccer community, the women's sports community.

My “why” is simple: access and equity.

My journey has taught me that dreams become real when communities decide they should. TLH Reckoning was born because our female athletes deserve more—not just the ones who live in metropolitan areas, have the finances, have the right family support system, etc.

Tallahassee doesn’t fit the system, and the system does not fit the majority, so we’re building a new one.

I’ve never stood by to watch deserving people not have a fair shot. I’m certainly not going to now. Who’s ready to break the system apart for the greater good with me?

With gratitude and conviction,

Dr. Ashlee Fontes, PhD

Founder & CEO, TLH Reckoning

Imagine owning a stake in the first pre-professional women’s soccer club in Tallahassee’s 200-year history — TLH Reckoning — led by Dr. Ashlee Fontes (Comber), a proven pioneer who has built elite programs from the ground up and shattered barriers at the highest levels of the women’s game.

With women’s sports surging in viewership, sponsorships, and media deals, there has never been a smarter time to back a team whose mission is to reshape ownership, elevate female athletes, and anchor an entire community around equity and opportunity.

Tallahassee is starving for this — local youth are forced to leave to chase their dreams, and the region lacks any viable pathway from youth play to the professional ranks.

TLH Reckoning is changing that: building a fan-owned and player-centered model; laying plans for a stadium, residential academy, and a bid for full pro status; and doing it with a leader who has already co-founded national platforms, run pro clubs, served as president of the largest coaches association in the world, and earned her PhD in sport management.

The upside is triple: you invest, you transform lives, and you capture value in a rising women’s sports ecosystem. This is not just a Tallahassee story — it’s a blueprint for how community + women’s sports + visionary leadership can deliver returns.

The time to invest in TLH Reckoning is now.

VISIONARY + LEADER + ARCHITECT = GAME CHANGER

At the Helm - Founder, Dr. Fontes

Dr. Fontes possesses an uncanny ability to identify market needs with precision, transforming challenges into opportunities for growth and sustainability. Her visionary leadership is marked by the creation and implementation of strategic plans that not only address immediate gaps but also lay the foundation for long-standing, impactful programs and organizations. Through her expertise, she builds innovative, sustainable solutions that drive meaningful change, ensuring lasting success in every initiative she undertakes.

A testament to Dr. Ashlee Fontes' unparalleled abilities is the trail she has blazed with her historical successes, reshaping the landscape of women's soccer and establishing critical pillars of new institutional standards. She has left an indelible mark on the sport through transformative contributions by first-handedly creating organizations such as the Washington Spirit (NWSL), D.C. United Women (USL), the Girls Academy league, and elevating United Soccer Coaches Association and Florida State University.

The best predictor of future success is past success. TLH Reckoning is in great hands!

ROI: PROFESSIONAL PLAYER PATHWAY

Unlike most women’s sports investments that chase big markets, media deals, or rapid franchise expansion, TLH Reckoning flips the model—we start with the female athlete at the center. Our mission is to build a development-first ecosystem, giving talented players in Tallahassee and beyond a real pathway to access their dreams.

This is not theory—it’s backed by action: we’ve become the first Gotham FC Alliance (NWSL Champions & Ballon d'Or nominee) partner in the Southeast, creating a direct bridge from grassroots to the professional ranks with elite training, exposure, and scouting built in from day one.

We work with our youth players year round, making an unprecedented investment in them - one that we believe has never been seen in girls in Tallahassee.

BUILDING ON-FIELD DOMINANCE WITH THE BEST FROM TALLAHASSEE AND ACROSS THE COUNTRY

Why Invest in TLH Reckoning?

Who doesn't love a good underdog story? Who ever heard about Wrexham FC before Ryan Reynolds became an owner?

1. Proven Success: In just over a year, we’ve launched two teams, completed inaugural seasons, and earned community trust and support. We've had one youth player (2009) identified and called in by a professional team. We were voted best in the Entertainment category and in the Youth Sports category by the Tallahassee community.
2. Unmatched Leadership: Our founder, Dr. Ashlee Fontes, is a pioneer in women’s soccer development, bringing decades of experience and a vision that’s already transforming lives.
3. Market Opportunity: Women’s soccer is booming globally, and Tallahassee is primed to become a regional hub for talent and competition.
4. Community Impact: Every dollar invested fuels community outreach, training programs, and events that enrich our region and empower young girls to dream bigger.

Our operating costs of a USWL + WPSL season well-exceed $100,000 due to the level of player-care we provide. During the 2025 season we provided players with

1. Housing
2. Dietician
3. Mental Performance Coach
4. Meals
5. Meetings with industry experts NWSL Champions, NCAA Women's Soccer Champions, NWSL GMs, USL Professional Pathway Leadership
6. Travel - Bus and Hotels
7. Player development resources (e.g., gym, strength and conditioning program, STATsport, Bridge, professional coaching, athletic trainer, video & analysis, pro scouting support/guidance etc).

Because of our level of player-care, we took the 2025 season by storm.

Bastian and Ryan Go Pro

1. Two of our eligible USLW players signed professional contracts after our 2025 season.

IMPACT DRIVEN & COMMUNITY FUELED

TLH Reckoning Growth Plan

With your ownership support, we will:

1. Enhance Player Development: Continue to provide specialized training, mentorship, and resources to prepare athletes for collegiate and professional success.
2. Support Holistic Growth: Continue to offer nutrition, mental health, and development programs to help players thrive on and off the field.
3. Attract, Retain, & Develop Top Talent: Continue to build a premier destination for female athletes with unmatched development opportunities and career pathways on and off the field.
4. Community Outreach: Grow our community programs to reach more families and neighborhoods.
5. Business Development: Amplify our marketing to engage fans and sponsors, creating sustainable revenue streams.
6. Expand Organizational Support: Hire additional staff to sustain and elevate the organization, ensuring the highest quality development, care, and operational excellence for our players and programs.
7. Upgrade Training Resources: Invest in state-of-the-art equipment and spaces to ensure players have the tools to train and perform at their peak.

Our professional player pathway combined with our community-ownership model, where fans and players hold real equity, TLH Reckoning isn’t just another team—it’s a sustainable talent pipeline and cultural movement that invests in people first, setting us apart in a landscape focused on headlines over depth.

BE PART OF SOMETHING BIGGER

Join the movement that’s changing lives. When you invest in TLH Reckoning, you’re investing in equal opportunities, soccer community pride, and a brighter future for women’s soccer. Together, we can ensure female athletes in Tallahassee—and beyond—have a place to dream, play, and succeed.

This is much bigger than a single community. You are investing in what plans to become a global destination for women's soccer. A place that develops the best players from within AND a place where the best come to train, to compete, and to grow.

THE FUTURE IS HERE. THE FUTURE IS HER.

Let’s Make HERstory Together

We need you! Help us build a better future. Join TLH Reckoning, and let’s transform communities through the power of soccer, one player, one team, and one dream at a time.

Invest today. Empower forever.