Tia Lupita

Mexican food that's better for you and the planet

https://wefunder.com/tialupita

Total raised on Wefunder: 85950

Total investors: 89

Quick facts

  • 💸 2X YoY revenue growth, D2C sales 3Xing MoM
  • 💰 912K in gross revenue in 2020, projected to reach $4M next year (not guaranteed)
  • ✅ Sold in 4000+ stores like Whole Foods, Sprouts, Wegmans, HEB, & Fresh Market. Also sold on Amazon and D2C platforms
  • 📣 Featured in Today, Fox News, NBC, Yahoo News, Forbes & more
  • 📈 Total hot sauce category growing 20% YoY, according to Nielsen
  • 🌍 Internationally-inspired food brands have grown more than 2X other brands in the past 2 yrs

Team profiles

Featured investor profiles

Tia Lupita

Mexican food that's better for you and the planet

Funded badge
Last Funded May 2022

$85,950

raised from 89 investors
Pitch Video
Investor Panel

Investor Panel

Jim interviewed Tia Lupita on February 16, 2022. Play Video
Jim Jindrick
Jim Jindrick
Venture development expertise includes researching, planning, launching, stabilizing, sustaining, and scaling technology-focused ventures.
Strengths
says, "I think you have identified a good niche ... Mexican food products that are healthier than what is normally available. The proof is in the pudding ... er, make that the salsa!! It's gotta be really good."
Advice
says, "Samples! When you can, give out samples in the store, or small giveaways. Show that your products are really good ... I'll be they are!"

What Investors Say

Founder, Brand Champion of TIG Brands
LEAD INVESTOR
Invested $2,500 this round + $25,000 previously
I like the BFY ethnic space and am confident Tia Lupita has the products and the authenticity to flourish. I also really believe in Hector and Amy! The hot sauce line will serve as a gateway to Conventional Grocery while the tortillas can really drive velocity in the Natural/Specialty channel. I also see a huge upside in Foodservice. I am encouraged by the innovation pipeline and the potential to have the brand cross into more categories within the store.
What People Say