Tia Lupita

Mexican food that's better for you and the planet

Pitch Video

Investor Panel

tialupitafoods.com

San Francisco, CA

Food & Beverage Retail Minority Founder Health & Fitness Sustainability

Highlights

💸 2X YoY revenue growth, D2C sales 3Xing MoM

💰 912K in gross revenue in 2020, projected to reach $4M next year (not guaranteed)

✅ Sold in 4000+ stores like Whole Foods, Sprouts, Wegmans, HEB, & Fresh Market. Also sold on Amazon and D2C platforms

📣 Featured in Today, Fox News, NBC, Yahoo News, Forbes & more

Featured Investor

Elliot Begoun

Invested $27,500

Syndicate Lead

Invested $27,500

I support founders of CPG businesses, helping equip, educate, and empower them to build Tardigrades, not Unicorns.

tigbrands.com

Syndicate Lead

I support founders of CPG businesses, helping equip, educate, and empower them to build Tardigrades, not Unicorns.

tigbrands.com

“I like the BFY ethnic space and am confident Tia Lupita has the products and the authenticity to flourish. I also really believe in Hector and Amy! The hot sauce line will serve as a gateway to Conventional Grocery while the tortillas can really drive velocity in the Natural/Specialty channel. I also see a huge upside in Foodservice. I am encouraged by the innovation pipeline and the potential to have the brand cross into more categories within the store.”

Our Team

Hector Saldivar

Founder

I am an immigrant with 14 years of CPG experience. I started as a field rep and have moved up the ranks at Nestle USA, Diamond Foods, & beyond. I am passionate about food and my background! I am a firm believer that good food has the power to unite.

After growing up in Northern Mexico, Hector was shocked to find the lack of healthy hot sauce options when he moved to San Francisco. He talked to his mom, Tia Lupita, into letting him use his family's recipe and the rest is history.

Amy Kaufman

Co-founder

Amy began her career in public accounting at Ernst & Young. She also spent a few years in finance at an internet start-up before pivoting into recruiting. At Tia Lupita, Amy oversees all finance, accounting, HR, and legal.

Cam Morris

Head of Customer Success, D2C and Alt-Channels

Meet Tia, your new favorite hot sauce (& more!) 🌮

Hector Saldivar, knows that Food is Love. His mother, known affectionately as Tia Lupita ("Aunt Lupita" in Spanish), filled the family kitchen with the love, laughs and tasty eats that brought everyone together. In Mexico, family recipes are valuable heirlooms carefully handed down from generation to generation. Tia perfected her own family hot sauce recipe to create a delightful balance of heat and flavor, coveted by anyone lucky enough to get a taste.

When Hector moved to San Francisco, California, Tia would ship him bottles of her hot sauce, to make certain he always had a taste of home with him. Hector shared the love, and soon friends would come knocking, looking for the next delivery of Tia’s irresistible hot sauce. Too good to keep to himself, Hector returned to Mexico and asked for his mother's blessing to bottle the sauce for all to enjoy.

The brand is named Tia Lupita to honor his mom and the legacy of the family recipe. Tia's likeness on the label pays homage to her most-loved trademark: wearing a curler on her head while she cooks to keep her bangs out of her eyes! Complementing the completely craveable hot sauce, you’ll find more creative, healthy products have joined the lineup including Grain Free Cactus Tortilla Chips and Cactus Tortillas.