|1||7,000+ past festival participants since inception, and each year the buzz is growing.|
|2||This year we aim to hit 6,000 attendees alone, then aim for 10,000 the year after.|
|3||3.6+ million online views and impressions regionally, and nationwide in past 4 months.|
|4||Owner of "ONE LOVE FEST" Trademark, granted by U.S.P.T.O. on November 5, 2013.|
|5||50% solar-powered festival in 2018, with a goal to be 100% solar-powered in 2019.|
|6||60 miles east of LA & north of San Diego major markets, Lake Perris, CA is the picturesque lakeside location of One Love Fest for the third year in a row.|
|7||350+ live musical & DJ performances over past 3 years, including Moby, Polish Ambassador, Mark Farina, Matisyahu, Trevor Hall, Desert Dwellers, Mike Love, Ayla Nereo, Dirtwire and many more.|
|8||CEO and Founder, Kenneth Schwenker, has produced 30+ feature films and is also the founder of Bhaktifest, a successful kirtan & yoga festival in its 10th year of operation in Southern California.|
One Love Fest has financial statements ending November 17 2018. Our cash in hand is $518.96, as of November 2018. Over the three months prior, revenues averaged $76,000/month, cost of goods sold has averaged $97,000/month, and operational expenses have averaged $76,000/month.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
The One Love Festival is recognized as one of the fastest growing and most anticipated conscious gatherings in the Southern California festival scene, combining the music, fashion and influencer trends of Coachella with the yoga and spirituality of BhaktiFest, and the innovation, art and spectacle of Burning Man. The One Love Music & Art Festival is a mission-driven gathering that brings the West Coast's conscious community together in Lake Perris, CA for a shared experience of oneness & love.
One Love Fest is already recognized by millions of people. After solidifying our stance as the premier music & art festival of Southern California, our goal is to expand further into international markets and produce One Love Fest events around the globe.
The One Experience LLC was incorporated in the State of New Mexico in January 2015.
Since then, we have:
Historical Results of Operations
Our company was organized in January 2015 and has limited operations upon which prospective investors may base an evaluation of its performance.
Liquidity & Capital Resources
To-date, the company has been financed with $50,000 in debt.
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 6 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
The One Experience LLC cash in hand is $518.96, as of November 2018. Over the last three months, revenues have averaged $76,000/month, cost of goods sold has averaged $97,000/month, and operational expenses have averaged $76,000/month, for an average burn rate of $97,000 per month. Our intent is to be profitable in 10 months.
Seasonality affects our company, and the most expensive months are September and October, so our $97,000 burn rate at this time of year is far higher, than the rest of the year.
Over the next 3-6 months, we expect our expenses to increase in relation to the cost talent we hire. We will spend according to the amount of money we raise. In lieu of a successful Wefunder raise, we will rely on other sources of capital including sponsors, ticket sales and vending fees.
While we caanot guarantee it, we expect our revenues to increase in January and February as follows: $30-40,000 in vending fees, $20-30,000 in sponsorship as well as ticket sales, which are difficult to predict and are sold over a longer period of time. As soon we we announce the new festival dates and activate the ticket page we can begin incoming monies immediately with loyalty discount sales, leading into early bird sales and then incremental increases in ticket prices from then on until the date of the festival, which we are planning to be in October 2019.
Competition of other festivals close to the dates of the One Love festival. Right now the festival is positioned in the fall which is after Burning Man and not on the dates of Utopia.
Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.
There is a risk of not being fully financed to have enough to get "name talent" to attract ticket sales
Possible death or drowning on the property at the festival. This has happened to other festivals as people do die due to a number of reasons. The festival is insured and has protected itself with a festival medical team on premises as well as an ALS unit at the event on standby
Weather could be a risk, but festival tickets are sold well in advance and the festival is a rain or shine event.
Risk of last minute natural disasters happening could lessen last minute ticket buyers. as well as possible shootings. The festival has full time security on check in at the gate as well as park security and ongoing private security,
Robert C. Pullman is a part-time officer. As such, it is likely that the company will not make the same progress as it would if that were not the case.
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