The Mutt Dog

On a mission to introduce more rescues to their forever families

Highlights

1
Mission driven brand to help rescues through awareness and community
2
Rescue pets are capturing American hearts, with rescues making up 40% of all dogs in the US
3
$69B annual addressable market
4
Strong media strategies including late night dog talk show, rescue stories and surprise rescues

Team

Millions of animals are left in pounds every year

Currently, the gap between adoptions and the number of rescues is an issue in the US. Roughly 6.5 million animals enter shelters each year but only 3.2 million are adopted, leaving millions unadopted.


The Mutt Dog is a clothing and apparel brand that helps raise funds for shelters in order to help rescue dogs across the country. 


The pet industry is booming, with the annual addressable market standing at $69B and the whole US pet industry reaching $124B in 2022.

Rescuing rather than buying pets is gaining traction in the states, with 40% of dogs in the US belonging to this category.

















Overview