The Influence Board
A Modern Approach to the Management of Unsolicited Meeting Requests that's Efficient and Gracious
Highlights
Our Team
A Modern Approach to Sales Outreach
"Getting the Meeting" is often the most difficult part of the sales process, and the greatest single determinant to making a sale. We worked with the hardest-to-access business leaders to come to agreement on the ideal way to get in their doors - the process that they would actively participate in and endorse. They wanted just three things:
- Pre-filter the meeting requests for relevancy against my needs and interests
- Limit, even the relevant requests, to a manageable number
- Incorporate a "social impact" each time I accept a new exploratory meeting
The Influence Board is designed and endorsed by business leaders as the preferred "cold-outreach" process to secure a meeting. We see meeting acceptance rates in the 20% - 40% range which is unheard of for cold outreach sales processes.
Profitability and Philanthropy are no longer rivals. The Influence Board brings them together in a unique Win/Win/Win solution. It’s a win for the executives being able to get exposure to filtered, relevant conversations. A win for the salespeople who are able to quickly secure meetings they could never have gotten cold-calling, and a win for the charities as they tap into an entirely new revenue stream in the form of business development budgets.