Business Plan

https://garagesociety.club/plan

Password is GarageSociety2025!

Southern California’s High-Performance Automotive Collective, Shared Dyno Lab & Peer-to-Peer Skills Marketplace.

The Investment Thesis

1. Turnkey Hardware Moat: Millions in high-capital precision machinery—including Rottler machining centers, 5-axis CNC mills, and DTS/Dynocom chassis and engine dynos—are already operational on the shop floor in Compton, California.
2. High-ARPU Recurring Revenue: Predictable monthly subscription tiers ($80 to $550/month) paired with high-margin educational courses and hourly facility monetization.
3. The "Torque" Micro-Economy: A proprietary skill-exchange framework that prevents expert burnout, boosts retention, and generates a 7% platform fee on member transactions.
4. Proven Domain Pedigree: 20+ years of high-performance engine building heritage through Custom Performance Racing Engines (CPR) combined with enterprise technology leadership.
5. Deal Terms: SAFE at a $6,000,000 Valuation Cap.

1. The Problem: The Disappearing American Garage

Car enthusiast culture is experiencing an unprecedented resurgence, but everyday builders and collectors face severe friction:

1. Real Estate Constraints: Skyrocketing urban commercial rents, equipment costs and strict residential HOA rules have made private project garages virtually unattainable.
2. The Capital Barrier: Outfitting a serious fabrication space with commercial 2-post lifts, TIG/MIG welding setups, digital balancers, and dyno cells demands hundreds of thousands of dollars in upfront CapEx.
3. The Broken Service Model: Traditional restoration and performance shops charge $150–$250+/hour with multi-month project backlogs, while DIY builders face steep learning curves without accessible, qualified guidance.

2. The Hardware Moat: Million-Dollar Turnkey Infrastructure

Unlike early-stage maker spaces that raise capital to purchase entry-level hand tools, The Garage Society launches with a fully assembled, commercial-grade facility:

Investor Takeaway: Launching with established infrastructure dramatically de-risks investor capital. Funds are deployed directly into platform scale, member acquisition, and operational expansion rather than tooling lead times.

3. The Software Moat: The "Torque" Micro-Economy

A shared technical workspace would struggle with expert fatigue—master mechanics get interrupted continuously, projects stall, members leave. The Garage Society resolves this with an internal, self-balancing economy:

1. Torque (1T = $1): The internal unit of exchange. Members purchase or earn Torque by instructing and assisting, and spend it to unlock expert help or specialized tooling.
2. RPM (Proficiency Marks): Standardized internal safety certifications required to operate high-risk machinery (dynos, lathes, CNC), creating a built-in academy revenue pipeline.
3. Velocity (Reputation Score): Peer-reviewed quality ratings that dynamically scale a member’s earning power from entry-level ($5–$10/hr) up to master tier ($50+/hr).
4. Platform Monetization: The Garage Society collects a transaction fee on all peer-to-peer service bookings.

4. Business Model & Revenue Architecture

The business is structured across four complementary cash-flow streams designed to maximize revenue per square foot:

5. Leadership Team

1. Clark Hogan | Co-Founder, Business & Technology
2. Ex-Google and enterprise technology sales background specializing in cloud systems and scalable operational workflows. Hands-on builder who self-built his 445 ci 600hp Ford Torino Cobra Jet project.

1. Martin Marinov | Co-Founder, Master Builder & Facility Lead
2. Founder of Custom Performance Racing Engines (CPR) with 20+ years of championship-level engine building and dyno calibration. Profiled by National Geographic, Hot Rod, and Engine Builder Magazine.

6. Offering Terms & Use of Proceeds

1. Instrument: Crowd SAFE (Simple Agreement for Future Equity)
2. Valuation Cap: $6,000,000
3. Raise Target: $250,000 – $1,235,000

Capital Deployment Strategy:

1. Operating reserve (50%): Rent, insurance, staffing and utilities.
2. Facility Readiness (20%): Cleanup, paint, HVAC and physical organization
3. Equipment Commissioning and safety (16%): Rigging, calibration, guards, inspections, training and contingency
4. Member Acquisition (10%): Launch, partnerships, events, etc
5. Legal entities and accounting (4%): Incorporation, agreements, reporting, etc.

FAQ:

What am I investing in?

You are investing through the Post-Money SAFE displayed in Wefunder’s Investment Terms section. A SAFE is an early-stage security that may convert into equity under the agreement’s specified future events. It is not a membership, a prepaid service package, or a loan with interest or a maturity date.

What terms apply to this investment?

The Wefunder investment contract and the terms displayed on Wefunder control. The current draft terms are a Post-Money SAFE issued by The Garage Society LLC with a $6,000,000 valuation cap, a 20% discount, and a $100 minimum investment. Review the contract, risk disclosures, and all offering materials on Wefunder before investing.

How does the $6,000,000 valuation cap work?

The valuation cap is the maximum valuation used to calculate the SAFE’s conversion price in a future qualifying equity financing, subject to the agreement’s exact mechanics. The 20% discount may also apply in the circumstances described by the SAFE. The contract determines the applicable conversion price and outcome; neither term guarantees a particular ownership percentage or investment return.

Can you tell me exactly what percentage of the company I will own?

Not today. A SAFE does not establish a final ownership percentage at the time of investment. The eventual outcome depends on the SAFE’s conversion provisions, the capitalization of the company at conversion, and the terms and size of a future financing or liquidity event.

Why a $6,000,000 valuation cap?

Management believes the cap reflects the intended value of an 18,750-square-foot Compton launch facility, the planned managed-workspace model, the technical capability present on site, and the potential for recurring memberships and ancillary services. It is a negotiated financing term, not a third-party valuation, asset appraisal, or guarantee of enterprise value.

What is the fundraising target?

The campaign has a $100,000 minimum goal and a $500,000 maximum raise. At the maximum, the planned allocation is $250,000 for operating reserve, $100,000 for facility readiness, $80,000 for commissioning, safety, and contingency, $50,000 for member acquisition, and $20,000 for legal, entity, and accounting work.

What happens if the campaign raises the minimum but not the maximum?

Management would prioritize the immediate facility-readiness and safety gates, launch-critical documentation, and a focused founding-member acquisition program. Operating reserve and longer-lead commissioning work would be staged to the capital available. The exact mechanics for reaching the minimum and closing the offering are governed by Wefunder and the offering documents.

Is the business already generating the revenue shown in the campaign?

No. The Company is pre-revenue. The $841,000 figure is management’s illustrative stabilized annual capacity for the Compton facility, not booked, contracted, or guaranteed revenue. The model includes $531,000 from memberships, $110,000 from classes and certifications, $100,000 from paid services and B2B technical work, $80,000 from wholesale-parts sales, and $20,000 from initial on-site storage.

When will the facility be open to members?

The company infrastructure, business banking, member platform, and launch facility are in place. Exterior work has been completed, while interior and backyard cleanup, member-lounge improvements, an eyewash station, restroom renovation, HVAC work, organization, labeling, and SOP placement remain within the readiness scope. The current target for that scope is September 15, 2026; access dates depend on completion of applicable safety, staffing, insurance, scheduling, and operating requirements.

Is the equipment acquisition complete?

Professional automotive, machining, fabrication, and testing capability is physically present on site. Equipment available to members must be inspected, organized, calibrated, documented, maintained, insured, and commissioned as applicable. Do not treat the campaign as a representation that every asset transfer, commissioning step, or access protocol is complete.

Do I need to live in Los Angeles to invest?

No. Facility use and certain investor perks are most practical for Los Angeles-area supporters, but the investment itself is separate from membership. Eligibility to invest is determined by Wefunder and the offering’s governing rules.

Do perks change my investment terms or buy equity?

No. Investor perks are separate, non-security benefits. They do not change the SAFE’s economics, ownership rights, conversion mechanics, or governance. The current perk schedule is described on Wefunder and is subject to the stated thresholds and program terms.

Can I apply my investment toward a membership?

No. A SAFE investment and membership fees are separate. Any membership or wholesale-parts-access benefit is a campaign perk, not a credit against the investment amount or an alternative to the SAFE.

When will I receive a return on my investment?

There is no guaranteed return or timeline. A SAFE may convert according to its contract, and investors may realize value only through a future financing, sale, other liquidity event, or other outcome specified in the agreement. Early-stage investing is high risk, including the possible loss of your entire investment.

What are the principal risks?

Key risks include paid member acquisition and retention, safety and insurance, equipment and bay utilization, staffing, maintenance, and execution of classes, services, parts, and storage revenue streams. Prospective investors should review the full Wefunder risk disclosures and offering documents, not rely on this FAQ alone.

What's the minimum investment? $100.