|1||Global Market: Large ($32.5 billion) and growing (4.5% CAGR) with high user penetration (20%)|
|2||APAC Market: Large ($7.6 billion) and growing (6.8% CAGR) with high user penetration (20%)|
|3||23,000+ registered users in 4 Months|
|4||11+ Daily Pageviews, 40+ Mins Daily Time Spent on Site, 26% Bounce Rate|
|5||Established Partners: AFP, Reuters, and More|
|6||Experienced Founder who built a $1 million fintech startup in Singapore backed by notable investors|
|7||Tech-enabled journalism through AI-Powered Synthetic Media & Natural Language Generation technology|
The old journalism model most news publishing and broadcasting companies still use today gives a lot of room for inefficiencies.
Most forward-looking companies such as Bloomberg, the Wall Street Journal, and Financial Times are already experimenting and even implementing new technologies such as Artificial Intelligence in some parts of their operations—mostly in automating content creation for data-heavy content like a company’s earnings reports.
Although they are effective in integrating next-generation technologies in automating some of their data-heavy content, it doesn’t address two main problems in the industry today:
The reason why these issues are not being addressed is because they still rely on old journalism models that require thousands of journalists and hundreds of news bureaus around the world. This results in expensive subscription fees—mostly between $119 to $415 annually—and the continued reliance of these companies on bombarding their content with annoying and intrusive 3rd-party advertisements.
Because of the high-cost barriers of getting access to this content, many simply choose to find ways to bypass their paywalls that gives these companies the following results despite their effort to integrate advanced technologies in some parts of the old journalism model:
This is where we excel at—creating and implementing highly efficient journalism and business models. This brings down the cost of our world-class journalism while maintaining a healthy gross margin.
By doing so, we have the advantage of implementing blitzscaling strategies that will enable us to attract more audiences fast while being aggressive in our pricing strategy and creative in our revenue models.
Through our AI-centric journalism model, we eliminated inefficiencies in every part of our operations while adding more focus on our business model and creating strong network effects that will enable us to compete against the incumbents:
Our goal is to completely eliminate most of the inefficiencies of the old journalism model while giving more focus on building an effective business model and strong network effects by putting Artificial Intelligence and automation at the center of our operations.
“Your margin is my opportunity.”
Since we are very successful in eliminating inefficiencies in each part of our own journalism model, we have the ability to compete by:
We understand that the average gross profit margin for digital media companies, including our direct competitors, is around 40% with an average operating profit margin at 23%.
We see this as a great opportunity since our journalism and business model can support a 70% to 90% gross profit margin that we can leverage by heavily underpricing our competitors without sacrificing our own margin.
We chose to build a diverse revenue model that focuses on a combination of 3rd-party advertisements, native sponsorships, and subscription fees:
As we grow and mature as a company, we will also produce series-based shows that we will include in our premium plan. We will also license this content to other platforms that wish to carry our upcoming shows.
The Financial Today was founded by Alfred Cardenas, an experienced founder who built multiple companies from the past including a $1 million dollar Singapore-based fintech startup backed by notable investors like the former global CEO of DHL.
He previously worked for and partnered with Silicon Valley greats like DoorDash, Kettle & Fire, and Shopify.
He got his education in investment and financial management at the University of Geneva and had his journalism education at Michigan State University.
In our first four months of operations as a news publishing and broadcasting startup, we’ve made some impressive progress with a small, bootstrapping team:
Although we generated a good amount of traction in our first four months of operations as a news & media startup, we are still in the traction mode and currently aiming for more traction and early-stage monetization goals:
We are raising $107,000 that will give us at least 18 months of runway:
TFT News has financial statements ending December 31 2020. Our cash in hand is $1,802.65, as of December 2020. Over the three months prior, revenues averaged $300/month, cost of goods sold has averaged $62.82/month, and operational expenses have averaged $590.84/month.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
TFT is an AI-powered business news publishing & broadcasting startup that serves the next-generation business and market leaders in APAC and beyond.
We provide in-depth, timely, and relevant news, reports, and analysis covering business, economy, technology, and more using advanced technologies and innovative business models.
Five years from now, we will be at the forefront of the industry thanks to our forward-looking investments in advanced technologies like Artificial Intelligence and our continuous innovation of our business model that removes barriers for our audience and subscribers. At this point, we hope to have over 30 million paid subscribers worldwide and preparing for an exit either via public offering or acquisition. These projections are not guaranteed.
Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future, if any.
TFT Media Ventures Inc. was incorporated in the State of Delaware in September 2020.
Since then, we have:
Historical Results of Operations
Our company was organized in September 2020 and has limited operations upon which prospective investors may base an evaluation of its performance.
Liquidity & Capital Resources
To-date, the company has been financed with $4,000 cash-in capital from the founder.
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 12 months before we need to raise further capital. Our projected runway is 18 months should we hit our maximum target.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 9 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
TFT Media Ventures Inc. cash in hand is $1,802.65, as of December 2020. Over the last three months, revenues have averaged $300/month, cost of goods sold has averaged $62.82/month, and operational expenses have averaged $590.84/month, for an average burn rate of $353.66 per month. Our intent is to be profitable in 24 months.
In 2020, we generated $1K in revenue when we tested a "list ranking" product in which we ranked the top 40 financial advisors in the ASEAN region. This is an annual list and will not be the main revenue model we employ once fully ramped up.
Since our financial statements covered up to this day, December 31, 2020, we have no material changes or trends in our finances to report.
For the next 3 to 6 months, accounting for the minimum capital we are aiming to raise, we will focus on adding more investments to the company's advertising & promotions efforts so we can reach our target subscribers in Asia-Pacific. This will result in an increase in revenue and a decrease in our Cost of Goods Sold. We will also start to see some transactions on the company's payroll as the CEO & Founder, as well as the new people we are going to hire, will start drawing salaries from the company for their work. Our estimated monthly burn rate during this pre-revenue period is $5,500, which will be covered by the Wefunder raise.
We expect to begin generating significant revenue on the 7th month after we close the funding round. We will focus on expanding our brand reach on our first six months and then monetize through subscription and native sponsorships. Once we have secured a native sponsor for our shows and other content and once we hit our monthly subscription target, our monthly revenue will be at least $100,000+ during our early stage as a company. Once we hit these revenue estimates, we expect to re-invest 50% of revenue into marketing, technology, and new hires, on top of our monthly burn rate of $5,500. These projections are not guaranteed.
Currently, the company relies on the remaining cash we have in the bank that came from the CEO & Founder's direct contribution and our revenue from our initial sales efforts. If we are not able to raise at least the minimum funding through Wefunder before running out of cash, the CEO & Founder is willing to add more cash to the company in order to sustain operations until the funding round is complete.
TFT is being led by a solo founder. There are many advantages of a startup with a solo founder like having speed in making tough decisions, being quick in executing ideas, and having less drama involved in the company, but there are also some inherent risks like having limited perspectives, risks of making a bad decision, and the difficulty of brainstorming ideas.
The Company may never receive a future equity financing or elect to convert the Securities upon such future financing. In addition, the Company may never undergo a liquidity event such as a sale of the Company or an IPO. If neither the conversion of the Securities nor a liquidity event occurs, the Purchasers could be left holding the Securities in perpetuity. The Securities have numerous transfer restrictions and will likely be highly illiquid, with no secondary market on which to sell them. The Securities are not equity interests, have no ownership rights, have no rights to the Company’s assets or profits and have no voting rights or ability to direct the Company or its actions.
Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.
During the early stages of the company, we will rely on third-party content from our partners like the AFP and Financial Times. It means some of our content could also be found in other publications. But since our target market is in Asia-Pacific and most of the audiences of AFP & Financial Times are in North America & Europe, the odds of this happening are not that big, but it is definitely not impossible.
We are operating in a market where the majority of the countries are emerging economies. Although the progress of these countries is great and the number of people paying for news is growing, we will still be competing against free but shallow news content and publications. It means we could encounter people who will hear of paid news for the first time or have a negative point of view about premium media and paywalls.
To solve the risk that involves readers seeing some of our content in other publications, we will launch our own contributing writer network. We will onboard industry experts and let them use our platform for their thought-leadership pieces. The chances of these industry experts to ask for an expensive fee are high. We will solve this by offering an incentive based on the number of premium subscribers their pieces will attract.
We operate in an industry with a low barrier for entry. This means anyone with capital can enter the space and compete with us. Although what makes us different is our focus on community, this will still pose a risk to the company.
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