Question 1

Love it! Can you give a little more details about the $200 CAC (i.e. how are you acquiring customers now)? If the average customer lifetime is 3 months, how many percent of them stop using the service because they already got a good date and how many percent just churned? Thanks.

Accepted Answer

Thanks Siak! In regards to the $200 CAC, 25% of sales comes from Facebook Ads, Google PPC, and Word of Mouth. The remaining is broken up between Bing, Email Marketing, Pinterest, Press, and recruiting. From what we know of the folks who have stopped using the service, 23% were because of a successful relationship, 26% have asked us to check back with them for renewal in the future due to work, travel, etc., 19% went on to explore other options, and 32% are folks who we should not have worked ...

Question 2

What are your immediate plans for growth? When will V2 be ready and how will you turn it on after that?

Accepted Answer

Great question, Will. We plan to capitalize on several attractive avenues for growth. 1) We currently operate in NYC and SF, which have high concentration of high-earning singles. There is significant opportunity to continue to accelerate our growth here. With a few hundred paying clients in these two locations already, we're past $1.5M in ARR. We're far from hitting capacity. A couple thousand paying clients is definitely doable in these two cities and at that point, we'd already be in the t...

Question 3

What cities are lined up for "launch" over the next 12 months?

Accepted Answer

Kevin, we've currently prioritized cities based on the density of high-earning singles as well as the organic user growth we're seeing in these cities. Our roadmap right now is to launch Boston and Chicago in Q2, LA, DC and Seattle in Q3, and Miami, Houston, Austin and Dallas in Q4.

Question 4

I presume that the matchmakers are finding matches primarily based on who they can find on dating sites, correct? If this is the case, aren't the matchmakers at risk of getting booted from these sites for having a commercial interest that is competitive to the websites where t...

Accepted Answer

As far as the sourcing goes, Steve, there are many resources for finding potential matches. Dating sites are just one of them - there are professional sites like Linkedin, meetups / events, etc. We're seeing network effects with our growing team of matchmakers and clients through referrals. We are also growing these resources through partnerships, affiliates and targeted marketing, and measuring the cost of a match on date. At some point, it may make sense to evaluate acquiring dating apps to...

Question 5

How is Tawkify different from DatingRing, a YCombinator startup which was not able to grow and scale?

Accepted Answer

We're growing quickly and as a result scaled our matchmakers significantly. Right now, we're pre-selling experiences at a later start date in order to onboard more matchmakers. We will have to accelerate the hiring as we launch new cities in Q2.

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