tapouts is building a critical new category in early youth mental health.

Most parents are stuck with two options.

On one end, there are kids’ mental wellbeing apps — journaling, breathing, meditation. They’re interesting for a week, then forgotten.

On the other end, there’s therapy. Important and necessary for some kids, but expensive, hard to access, and often more than a child actually needs.

We kept asking a simple question:

Why isn’t there something in between that actually works for kids?

tapouts exists to fill that gap, and it's a $90B global opportunity.

Since launching in 2023, tapouts has experienced near exponential growth. We’ve achieved $5.5M in annual recurring revenue (ARR) and are on track to reach $7M ARR early this year (not guaranteed). 200,000 kids were scheduled for a tapouts session last year, and we delivered close to 30,000 live group sessions.

With $7.4M raised from notable VCs including Joyance, Satori Neuro and M Venture Partners, our growth has increased 174% year-over-year, and we are well-positioned to continue growing at a rapid clip with this next round of funding.

An estimated 34–36 million children in the U.S. alone can benefit from early, non-clinical mental health support. tapouts is built to reach them at scale and support families before challenges become clinical.

Join us and invest in the kids' mental health revolution today.

Kids today are under pressure earlier than ever.

Academic expectations, social comparison, performance anxiety, family stress, and constant stimulation are showing up in how kids feel, behave, and cope. Confidence erodes. Anxiety rises. Emotional regulation becomes harder. Parents notice these shifts long before anything appears “clinical.”

This is not a niche issue. Tens of millions of children struggle with stress, self-doubt, frustration, and overwhelm during everyday moments, years before a diagnosis is ever considered. Nearly 50% of child healthcare expenses are dedicated to mental health.

These numbers do not just reflect a crisis. They reflect a gap. Families are asking for help early. The system responds after the fact. tapouts was created to step in sooner.

tapouts sits right between wellness apps and therapy.

Instead of passive content or one-on-one clinical care, we deliver live, coach-led group sessions designed specifically for kids.

Each child attends a 30-minute session once a week. Sessions are interactive, social, and structured. Kids talk, play, practice real skills, and learn alongside peers going through similar things.

Most importantly: kids actually want to come back.

That’s the difference.

85% of kids attend their first session, and 72% of those families convert to a paid subscription, creating strong early retention and an average $810 lifetime value per child.

Our live group model allows us to deliver early mental health support at scale, without waitlists, without clinical barriers, and at a price point far more accessible than traditional care.

tapouts is built around how kids actually learn.

We combine human connection with a model that scales, something most mental health solutions struggle to do.

That’s our unfair advantage.

What sets tapouts apart is not just who signs up, but who stays.

Most families discover tapouts through digital channels, but what keeps them engaged is what they see in their children. Week after week, parents notice kids applying the skills they learn in real situations, at school, at home, and in social settings.

That sustained engagement is reflected in parent feedback. Some parents have gone beyond participation to become investors and advocates, helping introduce tapouts to new partners and distribution opportunities.

In a category where trust is hard to earn, that level of retention and advocacy is a strong signal of real impact.

tapouts is led by experienced, award-winning founders and operators who have scaled rapidly growing businesses to multi-billion dollar levels, and who deeply care about getting this right.

Our coaches are trained, supported, and central to the experience. Behind them is a passionate team of product leaders, clinical psychologists, and ops experts, all laser-focused on delivering high-quality, human-led experiences at scale.

We’re execution-driven, quality-obsessed, and here for the long run.

Youth mental health is becoming a global priority because it shapes long-term outcomes across education, health, and the workforce.

The non-clinical youth mental health and social-emotional learning market includes wellness and mindfulness apps, school-based SEL programs, and preventative support delivered outside of traditional therapy. Together, these categories represent an $80–90B global market by 2030, with $35–40B in the U.S. alone.

Growth in this market is being driven by a few clear trends. More children are experiencing stress and anxiety at younger ages. Parents are looking for support earlier, before challenges become clinical. Schools and employers are investing more in preventative mental health and emotional skill-building.

tapouts is ready to meet that demand.

tapouts operates on one core platform designed to grow with families.

Today, revenue comes primarily from a direct-to-consumer subscription, where families pay monthly for weekly live group sessions. This model has driven strong early scale, reaching over $5M in annual recurring revenue within two years of launch.

The economics are powered by early engagement. 85% of kids attend their first session, and 72% of families convert to a paid subscription once that first session is attended. On average, a child stays on the platform for five months, resulting in an average $810 lifetime value per family.

Because sessions are delivered in small groups, tapouts maintains ~70% gross margins while serving more families on the same platform.

Our roadmap focuses on strengthening and extending the core live group model over time.

In the near term, we continue to invest in the quality and consistency of the live experience, including coach training, curriculum refinement, and internal systems that support reliable delivery at scale.

As the platform matures, we expand into age- and need-based programs and broaden distribution beyond direct-to-consumer, all while preserving the same group-based delivery model.

Each phase builds on the same foundation, allowing tapouts to grow without changing how the product works or adding operational complexity.

From here, expansion is straightforward:

1. Age-specific programs that support kids across key developmental stages
2. Topic-specific courses focused on concerns families raise every day, including anxiety, social media pressure, confidence (especially for girls), and financial literacy
3. Partnerships with employers, schools, and healthcare organizations

Each layer increases lifetime value and opens additional sales channels, including B2B and B2B4C, without changing how the product is delivered or adding operational complexity.

We are also focused on accessibility. tapouts is HSA/FSA eligible, and we are actively exploring employer-sponsored and insurance-adjacent partnerships to make the platform viable for even more families.

Future projections not guaranteed.

Growth from here is about scale, not complexity.

As we expand participation across programs, ages, and geographies, revenue grows through reach, not reinvention.

By 2030, we project $100M+ in annual revenue, supported by strong margins, recurring revenue, and disciplined execution.

Future projections not guaranteed.

Engagement-driven education and mental health platforms have already produced billion-dollar outcomes by solving high-frequency problems and scaling globally through software.

Duolingo, Nerdy (Varsity Tutors), and Ginger each validated key parts of this model, from habit-forming learning to outcomes-driven education and scalable mental health support. Their success in public markets and strategic acquisitions show investor appetite for this space.

By following a similar playbook – combining habit formation, personalized learning, and gamification – tapouts is scaling a global platform with multiple potential exit opportunities including strategic acquisition by edtech, healthtech, or insurance and benefits leaders, or even a path to IPO as a category leader in kids mental health.

Future projections not guaranteed.

tapouts is building the future of youth mental health, strengthening outcomes for individuals, families, and society at large.

Skills that actually stick.

A model that scales without losing the human touch.

Supporting the next generation of resilient kids.

If you believe kids deserve better support before things break,

and you want to help build a category-defining company from the ground up,

we’d love to build this with you.

Invest in tapouts.

Invest in kids growing up stronger.