I chose to invest in Tally Kids because of the vision and experience of Kyle and Jon. They've both had tremendous success in everything from creating and launching new products, growing start-ups, and managing products for conglomerates. They also brought on board Dr. Susan Fluegel, who brings a wealth of knowledge that's crucial to developing a successful product of this nature. The team has identified a niche that needs filled and created a product that can do that, and expand to the masses. After I researched Tally Kids and countless other milk alternatives, I became convinced that this product is far and away the best option for parents/kids with allergies, those who want to avoid dairy, or those who just want the best possible milk or milk-alternative. The team's methods and ingredients, as well as their business acumen, set them up for success. Finally, and probably most importantly for a kids' product, my kids loved the samples we were sent. My wife and I have also tried nearly every non-dairy milk on the market and also agree that this flavor and texture is great. A team that I believe in, has created a product that kids will love, and is the healthiest option for them. All things considered, investing in Tally Kids was an easy decision.