Invest in Sure!: We specialize in ready-made plant based formula for infants and toddlers.

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First black female owned company in the infant formula industry

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Only coconut milk based infant formula in the world

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Our CEO partners closely with our manufacturing team and has direct influence over every the process

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Recipient of the NC Idea Micro Grant - 10K

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1 of 150 female founders selected for the USA Women's Entrepreneurship Cooperative

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Our product is pre-measured & ready-made. We make infant feeding easy for our mom-friends!

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Tried & True! Our CEO used the same formula throughout the first year of her baby girl's life.

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Our formula is free from palm oil (can cause constipation), corn syrup, gluten and dairy.

April Kelly

CEO & Founder

We have formulated the only coconut milk based infant formula in the world!

Three years ago after bringing home our newborn baby girl I battled with postpartum depression. Feedings were excruciatingly painful due to my daughter's tongue tie and my milk supply was restricted. We decided to try a plant-based formula on the market and was dissatisfied to say the least so we decided to do our research to formulate our own.

Invest in Sure!

We specialize in ready-made plant based formula for infants and toddlers.

$3,800

Highlights

Our Founder