We have financial statements ending December 31, 2021.
Management’s Discussion and Analysis of Financial Condition and Results of OperationsYou should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.Overview
Substack is the subscription network for independent writers and creators. Our mission is to build a new economic engine for culture.
MilestonesSubstack Inc. was incorporated in the State of Delaware in November 2017.Since then, we have:
The Company is subject to risks and uncertainties common to early-stage companies. Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future.
Historical Results of Operations
Liquidity & Capital Resources
To date, the company has been financed with $81,080,947 in equity and $2,317,939 in SAFEs.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We may require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy.
Runway & Short/Mid Term Expenses
In the period 2020 to 2022, we focused on growth. As our revenues from subscription fees increased, so did our expenses as we built a team drawn from the best tech and culture companies in the world and used financing to grow the publisher ecosystem. In particular, during this period we made aggressive investments to acquire writers who had large readerships so we could kickstart the growth of the Substack network. This effort brought tens of millions of readers into the system.
We have long believed that establishing a network can give Substack a competitive advantage and increase the value of the proposition for writers and subscribers who may be considering our products. This growth period was critical to building a leadership position in our category and attracting a critical mass of writers who could demonstrate the efficacy of the Substack model. We entered this period of spending knowing it would be an expensive but worthwhile—and limited-time—endeavor. (Indeed, since our Partnerships Expenses are categorized as contra revenue, we effectively incurred negative revenue.) These efforts have paid off. Today, Substack has more than 35 million monthly active subscriptions and there are more than 2 million paid subscriptions to writers on the platform. Some of the world’s best and most well-loved writers—including George Saunders, Kareem Abdul-Jabbar, Roxane Gay, Salman Rushdie, Cheryl Strayed, and Margaret Atwood—publish with us. The term “Substack” has become a category-defining brand, to the extent that many writers who launch publications on the platform no longer say they are starting a newsletter—they say they are starting a Substack. The Substack network, now firmly entrenched, has become known for its quality and depth.
We expect this network, now growing under its own steam, to ensure that our revenues continue to grow and give Substack customer retention advantages in a competitive marketplace. As the platform’s network effects are driving organic growth for the business, we do not expect our Partnership Expenses to ever again be as proportionately significant as they were from 2020 to 2022.
All projections in the above narrative are forward-looking and not guaranteed.
With the Substack model, independent publishers own their content and relationship with their subscribers. If we see publishers choosing to leave Substack, that would affect the growth of our business.
We make money when publishers make money. If we stop attracting new publishers to the platform, or we see publishers losing subscribers or experiencing stagnated growth, that would impact our revenue.
As a technology business we are dependent on the ability to attract, recruit, and retain exceptional tech talent. That talent may be expensive to source and to retain. Should we be unable to do any of those things our ability to effectively scale the business may be impacted.
We could be subject to a general economic downturn. An economic downturn could impact the spending power of the subscribers who pay for Substack publications, which would in turn impact our ability to generate revenue.
We operate in a competitive landscape. Large players in adjacent markets or new startups could decide to enter our space, bringing more competition into the market.
Our future success depends on the efforts of our team. The loss of services of the co-founders or key team members may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.
Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.
The Securities and Exchange Commission hosts the official Form C on their EDGAR web site.
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