on Jan 13 2014
StatusPage.io is the first commercial offering that enables any company to build a beautiful, hosted status page. It's different in that we blend the best of a blog, a CMS, and specific functionality geared around showing performance metrics and communicating with customers during an outage.
This was a problem we had run up against as a product manager inside a larger organization, and as a developer building sites that rely on external vendors. Quite simply, we wanted this product to exist in the world.
Just building and selling status pages won't get us to a billion dollars exit, but we're about to begin work on monitoring technology that will allow us to erect a status page on behalf of every vendor on the planet. We're a little tight-lipped about this rollout for now, but suffice to say that StatusPage will be the authoritative source of data and alerts about vendors on the internet.
We have a few commercial competitors that we've become aware of, but they don't seem to have any paying customers. Most leads we're converting have their own home-grown solution, are using nothing, or have deployed a simple open source project that they're no longer interested in.
Creating what is essentially a customer service and marketing tool that our customers will send to their users is no small feat, and getting the endorsement of our big name customers shows we understand how to build compelling web products. Simply put, we give our customers just the right amount of control and we make the experience dead simple.
Product-market fit. Our traction indicates that we're well on our way, but as a company that's laser-focused on creating an indispensable product we're always searching for ways to solve pain points for our users.
Right now we charge businesses on a monthly basis to host their page, but in the future we'll be unlocking revenue from developers. As we roll out the monitoring technology, we can leverage performance reports, data visiblity, and alerting infrastructure as a rollup service for anybody who consumes cloud services.
Customer acquisition is done on referral via branding at the bottom of every status page, and content marketing on the blog where we talk about lean startups, devops, infrastructure deployment, and what forward-thinking companies are doing to create proactive customer service.
We've already built and sold a web product before. Having experience in this field, experience building and selling SaaS software, and this being a personal pain point makes us uniquely qualified to continue to do well in this space.
The next milestone is building out the next phase of the technology - the API monitoring technology. Once built, we'll unlock new products geared toward developers and cloud consumers. A combination of the fundraise and our organic revenue growth will fuel the acceleration of this achievement.
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