StatusPage specializes in helping companies deal with the inevitable crisis of their website going down. Whether it’s scheduled maintenance, or a full-blown outage, sites built with StatusPage are engaging, interactive, and easily managed by their customers. It’s all about increasing transparency and increasing trust.
Steve Klein Co-founder @ StatusPage.io
Last Funded January 2014!
total funds raised
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Profitable. Over 200 customers including Kickstarter
Other customers include New Relic, Citrix, Jawbone, Disqus
When Steve and Scott Klein came up with the idea for a start-up called StatusPage in October of 2012, they knew what they were getting themselves into. The brothers had already developed and sold a music app (SoundAround) to Reverb Nation, and were comfortable navigating the unpredictable waters of the start-up world.
Danny Olinsky came aboard in May to help steer sales, and profits have doubled every month ever since.
“We went from $1,000 to $2,500 to $5,000, to $10,000 a month by the end of August,” Scott Klein says. “I think one of the reasons that we’ve been so successful so far is because as a team we know how to build stuff that people want, and we know how to ask them to pay for it at the right time, and make sure that we follow-up to make sure we’re delivering on that value.”
Three months after their official launch on TechCrunch, things at StatusPage are sailing along smoothly. The Y Combinator-backed company currently has 200 clients, including Citrix, Vimeo, Shopify, Disqus, ShutterStock, Jawbone, and New Relic.
How StatusPage Works
StatusPage helps in two ways: First, it provides a stable back-up plan — a stable back-up page — that companies can use to communicate with customers when their main site is down. Meanwhile, it enables companies to share performance metrics (and enhance transparency) when their site is up.
When a company’s site goes down, its status page springs into action. Pages inform and reassure audiences, and customers can sign up to receive SMS or email notification when the site is back up and running.
Still, it’s the StatusPage dashboard that really sets it apart. The hub helps companies share details of the situation — including API response times, errors, outages, and customized updates — with customers. Meanwhile, it serves as mission control for developers by keeping tabs on which pages are operational, or experiencing degraded performance, a partial outage, or a full-blown major outage.
StatusPage services range from $19-$249 a month, while custom enterprise packages are designed for businesses with more than 2,500 subscribers or advanced design and privacy requirements.
Saving Time and Serious Dev Dollars
It would take a company hundreds of hours to create the kind of contingency plan StatusPage offers out of the box.
“We’re seeing a lot of companies actually throwing away their existing solutions because they got kind of half way through it and they sort of launched it but nobody likes it, it looks like crap, and it doesn’t represent their brand,” Scott Klein says. “They put a lot of time and development into their other web properties, and then their status page looks like the shack in the back yard.”
But there’s more to an effective status page than branding and messaging; it requires a lot of technical sophistication, too.
“It has to handle a lot of traffic on a moment’s notice, and it has to be hosted outside of your main data center, because if your whole data center goes down, it can’t take your status page with it.”
With servers in Oregon and Ireland, StatusPage covers its bases, and ensures pages will be operational if and when disaster strikes.
“We do the work to make sure it’s always up,” Scott Klein says. “If Oregon slides off into the ocean, everyone's page just gracefully fails over to be served out of Ireland.”
Like A Good Neighbor
When Amazon experienced an outage in September, StatusPage came to the rescue — even though many of the affected sites weren’t yet customers.
“People were in a bind, they needed to get something up, and because the product is so easy to get started with, we were able to get a bunch of people onboarded in under 10 minutes,” Scott Klein says. “It’s kind of gratifying to know that, even in the darkest hour that they could have, we can be the backbone they rely on to make sure they deliver on their customer experience.”
What's new about what you're making? How is it different?
StatusPage.io is the first commercial offering that enables any company to build a beautiful, hosted status page. It's different in that we blend the best of a blog, a CMS, and specific functionality geared around showing performance metrics and communicating with customers during an outage.
Why did you pick this idea to work on?
This was a problem we had run up against as a product manager inside a larger organization, and as a developer building sites that rely on external vendors. Quite simply, we wanted this product to exist in the world.
How big is the market?
Just building and selling status pages won't get us to a billion dollars exit, but we're about to begin work on monitoring technology that will allow us to erect a status page on behalf of every vendor on the planet. We're a little tight-lipped about this rollout for now, but suffice to say that StatusPage will be the authoritative source of data and alerts about vendors on the internet.
Who are your competitors? How are you different?
We have a few commercial competitors that we've become aware of, but they don't seem to have any paying customers. Most leads we're converting have their own home-grown solution, are using nothing, or have deployed a simple open source project that they're no longer interested in.
What do you understand about your business that others just don't get?
Creating what is essentially a customer service and marketing tool that our customers will send to their users is no small feat, and getting the endorsement of our big name customers shows we understand how to build compelling web products. Simply put, we give our customers just the right amount of control and we make the experience dead simple.
What's your biggest risk? What keeps you up at night?
Product-market fit. Our traction indicates that we're well on our way, but as a company that's laser-focused on creating an indispensable product we're always searching for ways to solve pain points for our users.
How will you make money?
Right now we charge businesses on a monthly basis to host their page, but in the future we'll be unlocking revenue from developers. As we roll out the monitoring technology, we can leverage performance reports, data visiblity, and alerting infrastructure as a rollup service for anybody who consumes cloud services.
How do you acquire customers?
Customer acquisition is done on referral via branding at the bottom of every status page, and content marketing on the blog where we talk about lean startups, devops, infrastructure deployment, and what forward-thinking companies are doing to create proactive customer service.
Why is your team awesome? Why you?
We've already built and sold a web product before. Having experience in this field, experience building and selling SaaS software, and this being a personal pain point makes us uniquely qualified to continue to do well in this space.
What is your next milestone?
The next milestone is building out the next phase of the technology - the API monitoring technology. Once built, we'll unlock new products geared toward developers and cloud consumers. A combination of the fundraise and our organic revenue growth will fuel the acceleration of this achievement.
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