After over 25 years of working with many start-ups, big pharma, and independent brand owners, I believe there are four key qualities a company must have to achieve success. Innovation. Vision. Expertise. Grit. I invested in Spiked because the company has it all.
As part of the product concept and R&D team, I personally witnessed disruptive innovation come to life with NLP Technology. From bench to analytics, to our first pilot production in Vegas with Italcream’s founders, father and son, Giovanni and Adrianno.
I’m so excited to share Spiked with others. Not just because the B2C and B2B models are so extensive but also because everyone I speak with about Spiked instantly has a vision of how a new moment and memory in their life will include Spiked. A celebration, night out with friends, dinner at home, all to include a fun new experience and twist!
Like many of us who look for the just-right investment opportunity, how much de-risking has occurred is critical. Spiked has beta-tested the business models and product for over three years, and is ready to scale into over a billion dollar market, with a team I personally know has the grit and passion to succeed.