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SISTAIN makes sustainable living simple and inspiring.
Powered by a vibrant community of people who want to live more sustainably, SISTAIN is bringing transparency and sustainability to the $715B home decor market.
Our trust-centric shopping platform is revolutionizing how consumers discover and purchase sustainable home goods. Content-led and community-curated, SISTAIN is THE destination for aspiring and experienced conscious consumers.
Shopping for sustainable home goods is overwhelming. 175 million US adults say they prefer sustainable brands, but it’s hard to know who to trust and what to look for. The average consumer lacks insight into the health, environmental, and ethical implications of the products they use every day.
Likewise, brands are often accused of greenwashing and making unsubstantiated claims, leading to a confidence crisis. 79% of Americans report they are skeptical of sustainability claims.
Thousands of brands, however, are operating with sustainable or circular methods of design, production, and manufacturing processes. New solutions and innovative ideas around living sustainably, reducing plastic waste and our carbon footprint are emerging every day.
Shopping based on your values shouldn't be so hard. Living sustainably should be simple. It’s time for a better way to connect shoppers with sustainable choices.
At SISTAIN, we are not about promoting a ‘zero-waste’ lifestyle. We advocate for small sustainable changes, such as avoiding plastic straws, composting, or bringing your own water bottle. Our philosophy is to make sustainable living accessible and design-forward so that collectively we can turn the tide of consumerism and create change for the greater good.
SISTAIN makes shopping for beautiful sustainable home goods transparent, social, and highly-personalized.
Our platform showcases brands meeting rigorous sustainability and design requirements across a range of lines from kitchenware to bedding to baskets. Top-selling brands include Bambu, Stojo and WellKept.
Our creator community also curates collections of ‘SISTAIN-approved’ home goods and produces editorial content to demystify sustainable living. Creators earn commission from product sales resulting from their collections and content.
A ‘Slack-like’ community space makes the shopping experience social. Community members login to the member space with just their email address, making it super simple to engage. Shoppers can then interact and share ideas and discoveries from their own sustainability journeys.
Based on these customer-driven discussions, SISTAIN gleans insights- such as the top sustainable laundry detergent, the most-loved sustainable wedding gift, the best leak proof plastic-free containers, etc, to present them in our editorial content.
SISTAIN’s AI-driven product recommendation engine personalizes the shopping experience further, serving up tailor-made choices for sustainability based on the shopper’s style preferences, browsing behavior, and previous purchases.
A ‘How to Style’ section leverages generative AI images to help shoppers visualize products in their homes, as well as style preferences and sustainability data to suggest complementary products and ways to enhance the sustainability of their homes.
The overwhelm of shopping for the home is amplified during big life events. Our registry feature helps newlyweds, new parents, and new homeowners navigate these transitions with ease.
Lastly, our robust product database allows shoppers to filter products against the sustainability, ethical or overall impact criteria that matters to them most.
SISTAIN gives shoppers the power to align their values with their choices so they can have a positive impact on the world and on their own wellbeing - all without sacrificing style.
We are championing brands that operate with circular methods of design, production, and manufacturing.
At the core of our approach is a commitment to promote brands that champion proven sustainable practices across seven key pillars.
SISTAIN’s proprietary assessment methodology leverages data science, third-party tools, feedback and ratings from our SISTAIN community, and self-reporting from brands. Categories tracked include:
SISTAIN’s robust, searchable database of approved products gives our community sustainability insights not available elsewhere.
The $715B home decor market is crowded by major polluters and brands that are green-washing in an attempt to capitalize on the sustainability movement. No brand has emerged as the sustainability leader, and yet the market for sustainable goods is growing nearly 2X as fast as that of conventional goods.
Social media is our primary acquisition channel, and we have a phenomenal 20% engagement rate on our posts. Shoppers are initially attracted to SISTAIN because of the beautiful aesthetics and then stay for our mission, with 40% of customers making a repeat purchase within an average of 54 days. We create sustainability evangelists who share our products and content with their own networks.
Creators are at the heart of our content strategy. Every member of our community has the opportunity to become a SISTAIN creator and earn from their content.
Customers start their journey by discovering sustainable products and brands through a personalized user experience. They can then become SISTAIN creators by developing their own shoppable collection boards (think Pinterest x West Elm). SISTAIN co-creates content, such as editorial, social media, podcast, etc., with select creators based on their expertise and design style, such as Eclectic, Minimal, Biophilic, Coastal, etc.
Creators earn commission in a closed loop attribution environment. For example, if a customer clicks on an image pinned to a creator's collection and then checks out with that product, the creator receives 10-15% of the sale. No added work on their end to include affiliate links, tagged products, or discount codes.
We’re adding 50+ new creators to our platform every month, and each creator converts up to 20 new orders in their first year. This model fuels organic growth, keeps customer acquisition costs low, and drives collective impact via network effects.
Leading influencers and celebrities personally post about items from SISTAIN, introducing hundreds of thousands of their followers to our mission and products, often without ever speaking with us!
SISTAIN is the only platform in our vertical with an engaged community and a structure that rewards creators for promoting products and the sustainability mission. Collectively - as a community - we can make the greatest impact and build a more circular future.
At the heart of SISTAIN's vision is Founder and CEO Jaclyn Tracy. A 2x founder, Jaclyn brings over a decade of experience in advertising for top-tier Fortune 500 brands including Samsung, Discover, and Pro Plan, and she has successfully managed multi-million dollar digital budgets for a governor’s race in Illinois and 50+ other political races. Advertising taught Jaclyn that consumer behavior can be changed, and it’s with this that she is building a platform that makes sustainable consumerism not only more accessible, but also aspirational.
SISTAIN’s CTO John Schnipkoweit boasts 25 years as a successful tech executive. Notably, he built and successfully exited two startups, one of which earned the backing of the Nike+ Accelerator powered by Techstars. In addition, he has experience scaling companies from $0 to $100M in revenue.
SISTAIN has the potential to generate a $92M/annum in Gross Merchandise Volume by 2028 with a blended direct-to-consumer and marketplace revenue model. Our core revenue drivers are SISTAIN products that we hold in inventory, and drop shipped products sold via our marketplace. Goods held in inventory yield a higher margin of 50-55%, and our take rate on dropship goods is 20-30%. We’re offering product diversity with minimized inventory risk.
To thank our investors, we’re offering perks in the form of branded merchandise and exclusive access to our founder:
We launched a community investment round so that our community and earliest supporters can invest alongside venture funds and own a stake in our success.
Join SISTAIN on our mission to reduce the harmful environmental effects of consumerism by paving the way for consumers to align their values with their choices. By investing in SISTAIN, you are investing in a greener planet and building a more circular future.
We’re here for the impact. The heart. The connection. The community. The growth. Vote with your dollar and join us!
Click here to view SISTAIN's investor deck