As a startup consultant, former social impact founder, and passionate advocate for the planet, I am so impressed with the progress Simple Switch's unique ripple effect continues to make in the impact space. Simple Switch's founder and CEO, Rachel, truly does walk the talk, from challenging herself to keep every piece of trash she generated for over a year, to adopting B Corp's strict standards at the outset of the company's journey. Her experience addressing real-world social and climate issues on the ground is the secret sauce fueling the growing movement she's created. Rachel's fearless voice as a thought leader and genuine passion for her work have already sparked hundreds of partnerships, making thousands of impactful products accessible to online shoppers on the platform today. She is a continual student of the art of building a business, and is intentionally setting the foundation for a scalable movement that will extend beyond her own efforts. After working as an advisor with the Simple Switch team over the years, I am overjoyed to become Simple Switch's lead investor in this crucial round of funding. I invite you to join me in rallying behind this passionate team with a collective sense of conscious urgency - it's time for individuals and businesses alike to make that no-brainer Simple Switch to use the money we spend every day as a force for good.