Our Purpose

We have one mission: Make communication in the field exact.

We have one vision: Every Operations Manager planning where and when information is delivered to each crew member, and knowing who’s informed.

Why now

A generational shift is happening — 20% of the 7.6 million workforce in the core trades of construction is over 55.

Their coming retirement and the current shortage of qualified workers will leave a knowledge gap that impacts how well work gets done.

Quality work with fewer skilled workers is a growing challenge that line-of-sight supervision alone cannot solve.

Work is projected to increase over the next 5 years, forcing operations to be more efficient. They must do more with less.

Product

Sig2 is a simple communication utility for operation managers.

Location-based audio messages remind and update each crew member at the right place and time. We call these Smart Reminders.

This lightweight Web application integrates with existing workflows, and delivers Smart Reminders to each worker's phone with the Sig2 mobile app.

Sig2 can do what phone calls and text messages can't — Be timely, be heard, and repeat on schedule.

Business model

Sig2 is a B2B SaaS (Business to business, Software-as-a-Service). It has a billing model specially adapted to how subcontractors operate.

Subcontractors don’t want extra costs, or to pay for what they don’t use. Sig2 enables users to adjust their subscription rate to their usage.

Account Holders start with a 14-day free period, then transitions to a billed monthly rate based on the number of Smart Reminders they need, and the number of Receivers they have. The minimum rate is $39.55.

Businesses can grow their operational capacity by adding users and add-on functions.

Problem

Inadequate planning and inefficient communication are the top 2 problems that cause 30% of projects in construction to run behind schedule and over budget.

Phone calls and text messages require multiple follow ups without knowing the best time to update and remind crew members —much less knowing who’s actually been informed, where and when.

Solution

Workers in the construction industry make on average 3.5 trips every work day. That's 2.75 hours of driving — the perfect time to remind each crew member in transit what's next.

Sig2 Smart Reminders deliver information read out loud at a specific location, on a specific day, at a specific time. Right place. Right time.

Operations can see when crew members have heard a Smart Reminder, giving an awareness of the day’s activity, knowing work is on track or delayed.

Roadmap

The future is AI-driven and Sig2’s trajectory is headed to agentic workflows and field activity predictive analytics.

Sig2 generates invaluable data for business operations to know where they incur delays and can fix inefficiencies. Operation Managers will be able to proactively adjust and eliminate the issues they were blind to.

Team

Sig2 Labs is a venture born from the unique combination of two minds:

One from software product design, and one from construction operations.

Kai and Mike have known each other for 30 years. One building in the digital world, and one building in the physical world. Both committed to quality work, efficiency and leadership.

In late 2023, Kai had designed a prototype for setting location-based audio messages in the field and talked about it on Facebook. It caught Mike's attention.

Mike saw something before anyone else did. A future in which the construction industry's looming problem could be solved:

Better supervision when crews are understaffed — Doing more with less.

Kai first asked for Mike's feedback as a user. Then to provide insights for Sig2's product roadmap. And then to invest in its development, as well as advise how best to integrate Sig2 into operations.

1. Sig2 took shape from the input and testing of an expert in construction operations.
2. Product decisions were made from relentless daily usage, driving to and from locations (arriving + leaving).

We're ready now. We're introducing Sig2 to the construction industry.

Market size

The construction industry is a vast and deep collective of businesses ranging from large enterprises to small independent teams. We are clear on who to engage first.

We factor the speed at which a decision can be made to adopt Sig2 into operations. This means subcontractors with the independence to use Sig2 immediately.

We are prioritizing subcontractors in the top 4 trades that are engaged the longest on a job site and in the top 3 states with the highest construction activity.

Progress

We have completed critical milestones that position us to make the best use of investor funds.

Go to market

We are going to build a relationship with our target audience on the 3-phased approach: "Know us. Like us. Trust us."

We achieve this by engaging with useful content distributed across 4 platforms, creating consistent touchpoints that lead operation managers to making a confident decision to use Sig2.

Our strategy is to take an educational approach by providing useful content on the problem Sig2 solves: Mistimed communication that causes work delays, leading to cost overruns.

We will use AI to generate quality content as scale, and to automate workflows.

Our measure of success is in effectively guiding prospects from hearing about Sig2, to them trusting we can improve their operations.

The end goal is having subcontractors adopt Sig2 into their work habits, and their testimonial convince their peers to do the same.

Competition

Existing enterprise platforms offer robust geofencing solutions that come at a steep price. They are also complex and have a lengthy onboarding process.

These are barriers to entry for smaller operations that leave an opportunity gap for a more affordable tool small businesses can use for direct communication within minutes.

Easy access, simplicity and affordability are Sig2's advantage.

Financials

With a $400k raise our pro forma gives us a 20-month runway. We are currently raising up to $124k on Wefunder.

Within the 20-month period, our first objective is to reach break-even, which we realistically achieve by acquiring our first 500 customers.

There is a 5-month ramp up period during which we create the content that proves to effectively engage SMB subcontractors.

This then gives us a 12-month period to acquire an average of 42 customers per month.

A 3-month buffer is factored into the timeline, if the sales momentum is slower.

Forward-looking statements are not guaranteed.

Use of Funds

The allocation of funds is simple and predictable, as the costs of operation and product development have been sustained over the past year.

We have a cohesive team that knows the product roadmap, and how to deliver results.

We are currently raising up to $124k on Wefunder. For the $124k raised through Wefunder, here is our planned use of funds: 30.1% Operations, 44% Marketing & Sales, 15% Engineering, Reserve 3%, 7.9% Wefunder fee.

Your investment

1. As a backer of Sig2 Labs, a pre-revenue startup, investment acquires early ownership in a capital-efficient product that solves an expensive real-world problem.
2. The primary objectives are going to market, acquiring customers, and increasing the valuation.
3. The timeline to achieve this is 2-5 years.

Schedule a meeting, if you have more questions.