RunnerReg is the global race registration platform — Shopify for race organizers. We give trail, road, and ultra organizers everything they need to run their events: registration, payments, participant management, live GPS tracking, volunteer coordination, results, and fundraising — all in one place, with no setup or registration fees.
The problem. Race registration is fragmented across regional platforms that charge 5–10%+ per registration and offer only basic features, forcing organizers to stitch together separate tools for tracking, results, certificates, and fundraising. Meanwhile, 70M+ people race every year in a US$32B global running events market.
What makes us different. Incumbents gate GPS tracking behind certified timing companies and monetize it with sponsor audio ads. RunnerReg ships live tracking, runner SOS, off-route detection, and 3D course previews directly to every event — ad-free, no timer middleman, included in every plan. On race day, organizers get a full command centre: role-aware QR scanning across 15 volunteer roles (works offline), checkpoint scans feeding live results, and DNF/medical/penalty workflows with a complete audit trail.
Traction. HK$8M+ in gross sales, growing 40% year on year, with three years of audited financials. 20K+ registrations processed, 19.6K accounts, and a 39.4K-runner database. Incorporated in Hong Kong and Canada, with events across Asia. Momentum is global: 39.4K website visitors and 53.6K page views in the last 90 days, led by Japan, Italy, Spain, Hong Kong, China, and the US — 76% on mobile — with engaged 30-day sessions averaging nearly 9 minutes.
Business model. Core registration is free for organizers. Revenue comes from per-participant modules — timing & tracking (US$10–15), fundraising (US$1–3), volunteering (US$1) — plus AI credits, insurance, advertising, and a 50% revenue-share partner program.
Market. The global running events market is US$32B. Our serviceable market is Asia-Pacific at US$5.2B — the fastest-growing region, with no dominant platform — and we target a US$120M obtainable market within 5 years. Expansion is phased: Hong Kong (600+ running events/year, the trail running capital of Asia) → Asia ex-China/Japan → China/Japan → international.
This round. We're raising to deepen the race-day platform, grow the event calendar across Asia and beyond, and make RunnerReg the global standard for race registration. Come run with us.
