ROVR Products

The cooler that goes where you go

https://wefunder.com/rovr.products

Total raised on Wefunder: 75950

Total investors: 27

Quick facts

  • Sold in Dick’s Sporting Goods, Home Depot, REI and in over 2,500 total store locations
  • $10m in projected 2026 sales and profitability in 2026 (not guaranteed)
  • 2025 Global Innovation Award Winner for RollR 45 Wheeled Cooler
  • Featured in HGTV, Home & Garden, Gear Junkie, Forbes, Outside Online and More
  • Kokopelli is an award winning paddlesports company leading the packraft category

Team profiles

Featured investor profiles

Invest in ROVR Products

The cooler that goes where you go

$1,975,700

of a $2,000,000 goal
INVESTMENT TERMS
Future Equity
$15M valuation cap 20% discount

Investment Terms

You will be investing in ROVR Products through an SPV. This means that when you invest, you will be signing the SPV Subscription Agreement, not the direct investment contract. For more information on SPVs, see here.

Financials

We have financial statements ending December 31, 2025.

At a Glance

Jan 1 – Dec 31, 2025
Revenue icon
$6,194,049
+40%
Revenue
Net loss icon
-$2,371,578
Net Loss
Short-term debt icon
$2,277,644
+85%
Short-Term Liabilities
Valuation icon
$1,525,000
Raised in 2025
Cash in bank icon
$1,575,854
Cash on Hand
Net Margin:
-38%
Gross Margin:
49%
Return on Assets:
-36%
Earnings per Share:
-$0.13
Revenue per Employee:
$774,256.13
Cash to Assets:
2%
Revenue to Receivables:
908%
Debt Ratio:
99%
202412 Kokopelli Financials.pdf Kokopelli Outdoors Final 2024-2025 Independent CPA Review Report.pdf

Management's Discussion and Analysis of Financial Condition and Results of Operations

Overview of the Business and Financial Condition

ROVR Products (operating as Kokopelli Outdoor Inc.) is an outdoor gear company that manufactures and sells premium coolers and outdoor accessories. They specialize in wheeled coolers (RollR series), hard coolers, soft coolers, and related outdoor gear designed for camping, beach trips, and outdoor activities.

We are an early-stage company and have incurred operating losses and negative cash flows from operations since inception. We expect to continue to incur operating losses in the near term.

As of August 6, 2026, we had cash and cash equivalents of approximately $1,575,854.

Our ability to continue operations is dependent on managing our expenses and, if necessary, obtaining additional financing.

This discussion should be read in conjunction with the financial statements and related notes included in this offering statement.

Business and Operating Uncertainty

Our business operates in an environment subject to various risks, uncertainties, and changing conditions, which makes it difficult to evaluate our business, financial condition, and prospects and may limit the comparability of our results of operations from period to period.

Financial Condition

As of December 31, 2025, our total assets were $6,597,473 and our current and non-current liabilities, as reflected in available financial statement fields, were $6,519,196.

Our financial statements reflect an early-stage company with limited operating history. Investors should not place undue reliance on historical financial information given the company's limited operating history and the likelihood that future results will differ from historical results.

Liquidity and Capital Resources

As of December 31, 2025, we had cash and cash equivalents of approximately $140,183.

Based on our current operations, we have a monthly net cash burn of approximately $100,000.

Our monthly net cash burn or profit may vary significantly from month to month due to the timing of receipts and expenditures and other short-term factors. As a result, period-to-period comparisons may not be meaningful.

Based on our current plan, we expect to have sufficient cash to fund operations for at least the next 12 months.

Our historical operations have been funded primarily through external financing.

Liquidity Assumptions

Our assessment of our liquidity and ability to fund operations is not a projection and is based on current assumptions regarding operating expenses, cash requirements, and capital needs. These assumptions may change, and actual results may differ materially due to changes in operating conditions, timing of receipts and payments, and other factors.

Dependence on Additional Financing

There can be no assurance that additional financing will be available on acceptable terms, or at all. If we are unable to raise additional capital when needed, we may be required to materially reduce or suspend operations.

Indebtedness and Capital Structure

As of the date of this offering statement, we had total outstanding indebtedness consisting of 7 loans and approximately $5,693,368 in aggregate principal obligations. The material terms of such indebtedness are described in Item 24 of this Form C.

(For the avoidance of doubt, SAFEs are not treated as indebtedness.)

During the past three years, we have conducted exempt offerings, resulting in the issuance of securities in aggregate amounts of approximately $2,875,000.

Known Trends, Events, and Uncertainties

Management is not currently aware of any known trends, events, or uncertainties that are reasonably likely to have a material adverse effect on our financial condition or results of operations over the next 12 months.

The absence of a discussion of any particular trend, event, or uncertainty should not be interpreted to mean that such matters do not exist; rather, it reflects management's judgment based on information currently available.

Changes Since the Date of the Financial Statements

There have been no material changes in our operations or financial condition since the date of the financial statements included in this offering.

Impact of This Offering

The proceeds from this offering are expected to be used to The Kokopelli / RovR bridge round, structured as a Y Combinator SAFE and raising $900,000 on Wefunder, is designed to accelerate near-term growth while strengthening the foundation for scale into 2026 and beyond. The primary focus is on driving revenue expansion, improving. The timing and extent of our use of proceeds will depend on the amount of proceeds raised and future operating conditions. Additional detail regarding our planned use of proceeds is provided in Item 10 of this Form C.

There can be no assurance that the proceeds of this offering will be sufficient to fund our operations or achieve our business objectives.

Certain information relevant to understanding our financial condition and liquidity is presented elsewhere in this offering statement, including in the financial statements, related notes, and the sections describing indebtedness and prior financings.

Forward-Looking Statements

This discussion contains forward-looking statements that are based on management's current expectations and assumptions. Actual results may differ materially from those expressed or implied by these statements.

Risks

1
The Company may never receive a future equity financing or elect to convert the Securities upon such future financing. In addition, the Company may never undergo a liquidity event such as a sale of the Company or an IPO. If neither the conversion of the Securities nor a liquidity event occurs, the Purchasers could be left holding the Securities in perpetuity. The Securities have numerous transfer restrictions and will likely be highly illiquid, with no secondary market on which to sell them. The Securities are not equity interests, have no ownership rights, have no rights to the Company’s assets or profits and have no voting rights or ability to direct the Company or its actions.
2
The outdoor cooler and recreational equipment market is highly competitive and dominated by well-established brands with substantially greater financial resources, brand recognition, manufacturing capabilities, and distribution networks than ROVR Products. Competitors such as YETI, Coleman, Igloo, and other established outdoor gear manufacturers have significant advantages in terms of marketing budgets, retail relationships, economies of scale, and customer loyalty. These competitors may be able to respond more quickly to market changes, devote greater resources to product development and marketing, adopt more aggressive pricing strategies, and secure more favorable terms with suppliers and retailers. Our ability to compete effectively depends on our capacity to differentiate our wheeled cooler systems and maintain our premium positioning in a market where consumers have numerous alternatives at various price points. If we are unable to compete successfully against these larger, more established competitors, our business, financial condition, and results of operations will be materially and adversely affected.
3
Sales of outdoor coolers and recreational equipment are subject to seasonal demand patterns, with peak sales typically occurring during spring and summer months when consumers engage in camping, beach trips, and outdoor activities. This seasonality requires us to maintain sufficient inventory levels in advance of peak selling periods and may result in significant fluctuations in our quarterly revenue, cash flow, and working capital requirements. During off-peak periods, we may experience reduced sales volumes while still incurring fixed operating expenses, which could negatively impact our profitability and liquidity. Additionally, adverse weather conditions, unseasonably cool temperatures during traditional peak seasons, or other factors that discourage outdoor recreation could further reduce consumer demand for our products during critical selling periods. Our ability to manage inventory levels, production schedules, and cash flow in response to these seasonal patterns is critical to our financial performance, and failure to do so effectively could materially harm our business and results of operations.

Other Disclosures

The Board of Directors

Director Occupation Joined
Patrick Kelley Smith President @ Kokopelli Outdoor 2018
Steven Folse Managing Partner @ Vigeo Investments 2018
Todd Stockbauer Managing Member @ Stockbauer & Associates 2018

Officers

Officer Title Joined
Patrick Kelley Smith President 2012

Voting Power

Holder Securities Held Power
Steven Folse 50.0%

Past Fundraises

Date Security Amount
Current SAFE $24,700
6/2026 SAFE $50,250
1/2026 SAFE $400,000
1/2025 SAFE $1,525,000
11/2024 SAFE $500,000
1/2024 Priced Round $450,000

Outstanding Debts

Issued Lender Outstanding
$240,350
Not Current
$194,852
Not Current
$860,061
Not Current
$475,200
Not Current
$1,298,704
Not Current
$2,199,201
Not Current
Kelley Smith
$425,000
Not Current

Related Party Transactions

Use of Funds

$50,000 If only the minimum target amount is raised, expected use of proceeds is approximately 41% product development, 23% hiring and payroll, 13% sales and marketing, 15.1% working capital and general corporate purposes, 7.9% Wefunder fee and related offering expenses. The issuer intends to prioritize essential operating execution and near-term milestones, and management may reallocate among categories based on hiring pace, customer demand, market conditions, and timing of expenditures.

$900,000 At the higher funding level, expected use of proceeds is approximately 25% product development and technology, 20% hiring and payroll, 23% sales and marketing, 24.1% working capital, operating reserves, and strategic initiatives, 7.9% Wefunder fee and related offering expenses. Additional proceeds are expected to support broader growth and reserve initiatives, and management may reallocate among categories, including in oversubscription scenarios, based on strategic priorities, business conditions, and timing of expenditures.

Capital Structure

Class of Security Securities (or Amount) Authorized Securities (or Amount) Outstanding
Series Seed A 1 Preferred (Pa1) Stock 599,634 599,634
Series Seed A 2 Preferred (Pa2) Stock 694,444 694,444
Series Seed A Preferred (Pa) Stock 3,295,964 3,295,964
Series Seed B Preferred (Pb) Stock 5,617,979 5,617,979
Series Seed C Preferred (Pc) Stock 5,050,000 5,033,556
Common 15,106,190 3,132,148

The Funding Portal

ROVR Products is conducting a Regulation Crowdfunding offering via Wefunder Portal LLC. CRD Number: #283503.

Form C Filing on EDGAR

The Securities and Exchange Commission hosts the official Form C on their EDGAR web site.

Offering Updates

ROVR Products raised 50% of their target offering amount on Sep 14 2026

Details