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Ron Artesano

Premium rum brand handmade in the mountains of Puerto Rico

Last Funded May 2023


raised from 451 investors


Our rum is created by one of the top experts in the global rum industry, Javier Herrera from Spain.
Artesano Añejo's first two (2) batches completely sold out, validating market acceptance.
Lean business model should allow profits from year #2 (not guaranteed).
Artesano is created in Puerto Rico, the Rum Capital of the World.
A federal law called "Rum Cover Over" returns part of the tax paid to sell in the USA to rum makers
Intended international distribution: Caribbean & USA started by Q2 2023, Europe by Q4 2023.
Special engraved tin labels make for a superior package experience

Our Team

1. We are all rum lovers. 2. We all understand the business and the opportunities the business presents because we all have worked in the business for many years. 3. We have a world-class team. 4. Because we know we can actually produce one of the best rums in the world. 5. Because great rum can be effectively exported.

How this started...

(Note: the above tax benefits do not apply to investments in this round)

When I started working in the alcoholic beverage business, I fell in love. I loved the energy, the dynamics, and the people. It's a fun business that makes a lot of money...What's not to like?

When I was working with OTHER rum company, I met Javier.

He was consulting the company I worked for on some technical issues, while I was Brand Marketing Manager for a top globally recognized rum brand.
Javier is a very important person in the rum business, and I was assigned the responsibility of coordinating his activities during his visit. We got to spend a lot of time together and we "clicked" immediately.

After Javier met with the Rums of Puerto Rico Director, he understood "Rum Cover-Over".

"Rum Cover Over" is a unique Federal Law that gives back a percentage of the Federal Excise Tax to Puerto Rico rum producers. Between and other manufacturing & tax incentives Puerto Rico is the most profitable place to manufacture rum in the world. That is the reason Bacardi, the #1 rum brand in the world is established in Puerto Rico.

Javier told me he had always dreamt of having his own rum brand, and we agreed to do it in Puerto Rico as partners.

After a couple of meetings with investors we immediately realized we needed a Distillery if we wanted to get ARTESANO off the ground....that's how I met Luis Cruz.

We met in a restaurant for lunch, both with our computers. I presented ARTESANO to Luis, he presented his distillery and brand portfolio to me. ARTESANO needed a Distillery, and the Distillery needed a Sales & Marketing person. In that very meeting, we understood we could help each other.

We got started on fine-tuning our plan, discussing go to market strategies, efficiencies, best business models and now...we come to you to help us get the fuel to make ARTESANO really happen. The funding we need is to purchase raw and packaging materials to raise finished product inventories. We need to fund our sales & marketing efforts to make ARTESANO an international brand early in it's existence.

"Como empresa puertorriqueña con muchos años de experiencia en la industria, nos enorgullece representar como distribuidora un producto artesanal, hecho en Puerto Rico. Ron Artesano es un proyecto que nos consta está hecho con mucha pasión y mucha ilusión. Ron Artesano cuenta 100% con nuestro apoyo ya que creemos fielmente en la calidad del producto y de la experiencia y entusiasmo de sus ejecutivos."
Carlos Montalvo, Presidente y Fundador de Fine Wine Imports

The above slide contains forward projections which cannot be guaranteed. 

The above slide contains forward projections which cannot be guaranteed.

Note: above exit potentials are not guaranteed for Ron Artesano.

"As a leading figure in the Puerto Rican cocktail and Bar scene we fully support the efforts of Ron Artesano in creating a truly Artisanal rum. They've become an asset to the local distilling community by incorporating the use of copper pot stills in their production, not just following what has become the traditional method of industrial rum making for Puerto Rican Rum Brands. We believe Artesano will become a historic brand by showing the industry - locally and internationally - that Puerto Rico can make Pot Still Rums. We're eager to show the world what this Puerto rican Rum can do!"
Leslie Cofresi
Owner - La Factoria (#54 Worlds Top 50 Bars 2022 / #12 North America's Top 50 Bars)

Ron Artesano es una de las propuestas más apasionadas que he tenido la oportunidad de compartir. Desde el primer tornillo que va en el alambique, hasta su grandiosa estrategia de destilación, su compendio de sabores que encontramos en la botella hace de este ron único e interesante. Lo que todo producto artesanal corresponde.

Mis mejores deseos y el mayor de los éxitos.
David Rivera (Mashynne) #elgalandelabarra

Dentro de mis 15 años de experiencia, me enfrento ante Ron Artesano confeccionado en Jayuya, PR, único en su clase. Desde su impresionante etiqueta pintada a mano, su proceso de destilación y su añejamiento tropical por manos boricuas, es un sueño embotellado. Logrando así un riquísimo ron con cuerpo, resaltando notas de vainilla, tostado y caramelo. Ron Artesano es perfecto para disfrutarlo tanto en cócteles, neat o a las rocas, perfecto para ser acompañado de un buen cigarro. Todo esto es posible gracias a su complejidad y su final tan sedoso como elegante.

Paola Torres, Head Bartender, Bar La Unidad - Worlds Top 500 Bars

Ron Artesano, un Ron elaborado con Amor desde Jayuya P.R. Una de las mejores expresiones de Ron hechas en los últimos tiempos, elegante , delicado por con gran presencia a la hora de confeccionar cócteles , lo uso a diario en una de las mejores barras del mundo . Tanto el Blanco como el Añejo te dejara deseando más. Indiscutiblemente uno de los mejores Rones en su categoría.

Joey Fernandez, Head Bartender, La Factoría - Worlds Top 50 Bars

Ron Artesano is a unique, one-of-a-kind rum that comes from the beautiful island of Puerto Rico. Tradition + Innovation characterizes these original flavor profiles. It's exciting and definitely a talking piece for any real rum aficionado and professional. As a collector and spirits professor, this is a must have for any rum aficionado and cocktail bar.

Carlos Santiago - Master bartender - Advanced Mixology Bartending 

Es un Ron muy versátil a la hora de hacer Coctelería y para tomar solo como lo es Artesano Añejo. El Ron Blanco tienen unos perfiles para trabajar Coctelería Tropical y Bohique Ron de especias esta bueno para elaborar Coctelería exótica Tropical Tiki o tomarse sólo son unos rones perfectamente balanceado en Boca lo mejor lo mejor es que se hace en Puerto Rico.

Yeye Ortega, Master bartender & Tiki Cocktail Specialist

Ron Artesano
, the finest rum produced in Jayuya Puerto Rico. Great flavor, blend aroma and excellently aged. From our heart land. Ideal to blend or sip. This will be one of the most appreciated rums worldwide.
Dr. José Toral
Economics Professor

"There has been very little transformation in the spirits market in recent history but ARTESANO is about to revolutionize the world of rum. I want to be part of it and so should you!"
Henry Irizarry
Accomplished International Business Executive & Global Strategy Visionary