It's like a SodaStream that fits in the palm of your hand.

It’s no secret—we’re all getting tired of drinking plain, boring water.

We want sparkling, flavored, and filtered options.

But no one has cracked the code on how to make that happen conveniently and sustainably—whether you’re at the office, on your couch, out on a hike, or anywhere in between.

That's why we're building Roam - for people like you who want more from every sip, with just one bottle that keeps your water cold, crisp, and offers endless personalization.

We’re a Gen-Z / Millennial-focused brand changing the way people drink water by creating innovative and IP-protected "top technology" that literally transforms plain, boring water into sparkling and/or flavored water directly inside a reusable water bottle.

Roam is the future of sustainable, personalized hydration.

Americans are ditching sugary sodas and single-use plastics in favor of healthier, more sustainable options.

Roam's first product, SodaTop™ is designed exactly for this shift- a portable soda maker that fits in the palm of your hand.

SodaTop™ the world’s first insulated water bottle with built-in carbonation technology—so you can sparkle your water on the go.

No countertop space. No clutter.

Just crisp, refreshing bubbles—anywhere, anytime

1. Fill your bottle with cold still water.
2. Screw on your SodaTop
3. Load your CO₂
4. Twist to carbonate. That’s it—fresh bubbles, anytime.

[Visual aid: 4-step illustrated process]

Benefits of SodaTop

• INSTANT CARBONATION. SodaTop™ creates one liter of sparkling water in less than 5 seconds.
• SAVES COUNTERTOP SPACE. At ⅕ the size of a Sodastream, SodaTop™ is optimized for portable, on-the-go use or anywhere in the home
• CUT SPARKLING WATER COSTS BY 80%. With SodaTop™, a liter of sparkling water costs just $0.68.
• 35X FEWER GHG EMISSIONS. Roam recycled steel CO2 canisters drastically reduce environmental impact compared to single-use bottles and cans.
• KEEPS DRINKS COLD AND CARBONATED FOR LONGER. Ultra smooth, mirror polish prevents bubbles from fizzing out, keeping your drink sparkling for longer. Triple-wall vacuum insulation keeps water cold for 24 hours. Ice for 2 days.

The Market, The Trends, The Tailwinds

• The $50bn sparkling water market is growing at over 12% CAGR and expected to double in size by 2032. The US is growing the fastest, driven by rising demand of healthy beverages with no added sugar and free of calories.
• McKinsey research revealed that 71% of consumers expect companies to deliver personalized experiences and over 3/4 get frustrated when it doesn't happen. Mass-market, pre-packed beverages are the antithesis of personalization. 
• Millennials have been driving the explosion of more personalized flavored/enhanced beverages and carbonated water trend for many years now. 
• 500 billion single-use water bottles are consumed annually, and upwards of 30 billion pounds of plastic ends up in the ocean annually. More frightening, single-use plastic water bottles contain 10 - 100 times more microplastics than previously estimated. 
• Sodastream sold for $3.2bn in 2018. Cirkul is estimated to do $1b in revenue this year...just 7 years after launch. Sparking, flavored + personalized hydration is the future.
• Stanley grew from $75m to $750m in just 3 years.
• New generations view beverages differently. They prefer using their own bottles and enjoy creating their own drinks. -- Ramon Laguarta, CEO PepsiCo

Consumers love it

The Press loves it

Investors love it

Early Investors/Believers:

• Blue Scorpion VC - Early investors in Quip, Eight Sleep and Van Leeuwen
• Uncommon Denominator VC - Early investors in Dollar Shave Club, Liquid Death 
• Gary Vaynerchuck - Chairman, VaynerX and CEO, VaynerMedia
• Scott Allan - Ex-CEO of HydroFlask. Led HydroFlask for nearly 8 years as President/CEO (and SVP/GM post the $210 million acquisition by Helen of Troy).
• Evan Lai - Owner/MD Easerich - Lead manufacturer of HydroFlask lids and OXO household products. Now lead manufacturer for Roam. Was investor/manufacturer for Blink (acquired by AMZN for $90m).
• Frederic Court - Founder and Managing Partner, Felix Capital
• Reshma Saujani - Founder, Moms First & Girls Who Code
• Bengt Rittri - Founder & CEO, Bluewater Group
• DJ Black Coffee - Multi-award-winning DJ, Producer, Entrepreneur and Investors
• Tony Strickland EVP Production & Operations, Tyler Perry Studios

Advisors - Powerhouse group of advisors (including Gary Vaynerchuk and Scott Allan) that have already made significant impacts in marketing, operational efficiency, product development, production, and go to market -- specifically in the reusable water bottle space.

The Facts

• Unlike most all reusable water bottle companies, we're actually a tech company at heart. Our vision is to become 'the Apple' of the $350 billion hydration market.
• It's the same, hardware-focused, mission-driven Rocean team. Hardware is indeed hard, but we already know how to do this -- as a team -- so massively reduces risk + time to market. 
• Our lead investor and manufacturer is the lead manufacturer of HydroFlask lids. Again, massive tech risk reduction thanks to years of built in-know how. 
• It's a very powerful razor razor-blade + subscription business model. Both subscription-based and "razor-blade" consumables (CAC < LTV). Just 10k users = $3m ARR and 100k users = $36m ARR. Notable - Cirkul ($1bn biz in just 7 years).
• It's inherently viral on social media (like all reusable bottles). Since we literally "transform water" we expect it to be even more so.
• A strong multi-year product and IP roadmap (carbonation, flavoring, etc) with a highly creative / technically savvy core leadership team. 11 patents filed already. 

High exit potential. We know all the key decision makers of many players in the space (from beverage players to reusable water bottle brands), so a positive exit is extremely likely.

See how SodaTop stacks up against the rest.

Designed to keep sparkling drinks cold and bubbly longer

1-way delivery convenience. Monthly deliveries to your door without the return labels.

No return shipping required.

100% curbside recyclable canisters + packaging.

Made from 50% or more recycled material.

Reduces emissions by eliminating the need to ship canisters back and forth across the country

We believe that people can save money, save time, live healthier lives, and save the planet without any sacrifices. No one has to settle for single-use plastic bottles. We are the future: Water, the way you like it, without the waste.

Whether you're heading to work, hopping on a flight, hitting the gym, or camping off-grid—SodaTop™ was made to go with you. No cords, no countertop, no excuses.

Your water bottle is with you all day—shouldn’t it feel like yours?
 SodaTop comes in a range of colorways so you can match your style, your energy, or your mood.


Serial entrepreneur, Sunjay Guleria, has assembled the same team that created Rocean, an award-winning filtration & carbonation device. Sunjay founded and launched Rocean in 2017 and in 3 years they sold to Pentair, which yielded a 5x return on investment and 100%+ IRR. 

This is a world-class team combining experience at Apple, OXO, HydroFlask, and SharkNinja, and punches way above its weight for a company at this stage. We also like the construction of the founder group. The combination of an experienced sales leader (Sunjay - CEO), an experienced operational lead (Charlie – COO), and an award-winning product designer (Mohini - Chief Creative Officer/Design lead) that have all worked together before, often leads to faster product development cycles and reduces risks related to product market fit.