Riley

The Missed-Call Safety Net for Small Trades — Your Phone Rings First, 92% Gross Margin

Never miss an update

  • Join the Riley community. Follow their journey as they grow.
  • Stay in the loop if they ever decide to raise a round.

Highlights

1
Your phone rings first (*71 conditional forwarding)—Riley only answers missed calls on job sites.
2
Zero app or dashboard: 3-line SMS lead summary in 3s; reply CALL, YES [NAME], or NO [NAME].
3
~92% Gross Margin ($59 Month 1 -> $99/mo standard vs ~$7.45 COGS); +$57.85 Day-1 net cash/signup.
4
14.94% Google Search CTR across 3.7M US trade contractors; live voice demo: (361) 301-9955.

Team


Memo


Riley: The Missed-Call Safety Net for Small Trades

Your phone rings first. Riley only answers when you can't—turning missed job calls into instant text leads with 92% gross margins.

The Problem: Missed Calls = Missed $1,000–$5,000 Jobs

When a plumber is under a sink, a roofer is on a ladder, or a locksmith is on a job site, they miss 30–40% of inbound customer calls. 85% of callers who hit voicemail hang up and immediately call the next contractor on Google.

How Riley Actually Works (Zero App, Zero Dashboard)

1. Your Phone Always Rings First: Contractors (plumbers, roofers, locksmiths, HVAC, towing, appliance repair) keep their existing phone number. Only when they miss or decline a call on a job site does conditional call forwarding (*71) route the caller to Riley.

2. Instant 3-Second Text Summary: Riley answers in one ring, blocks robocalls and spam, gathers the job details without ever guessing or making up prices, and texts the contractor a clean 3-line summary within 3 seconds.

3. 100% Controlled via SMS Replies: No app to install and no dashboard to check. Contractors control everything by replying directly to the text message (CALL, YES [NAME], NO [NAME]).

Day-1 Self-Funding Unit Economics (~92% Gross Margin)

• Pricing: $59 Month 1 Charter Offer -> $99/mo standard flat rate (or $199/yr annual prepay).

• Direct COGS: ~$7.45/mo per active contractor (~92% gross margin).

• Self-Funding Acquisition: Generates +$57.85 net cash on Day 1 per signup, allowing customer acquisition to self-fund immediately.

• Live Traction & Validation: Production platform is live at https://rileyai.org with 214+ trade landing pages and a 14.94% CTR on commercial Google Search ads (4.7x industry benchmark).

Test Riley Live Right Now: Call our live demo line at +1 (361) 301-9955 or read our full Investor Brief at https://rileyai.org/investors.

Overview