Several years ago, if you tried Googling “smart home wax warmer,” you would have received zero results. If you Google it today, you’ll receive one: Relm.

Relm is the world’s first smart home wax warmer created by an architect with a passion for multisensory experiences and an ex-Pura engineer who understands that smart home tech should go beyond simple convenience; it should create emotion.

But we didn't just build a luxury gadget; we built a missing link in the home fragrance industry.

By 2027, it is anticipated that nearly 70% of homes in the United States will utilize smart home products. As this smart home revolution gains traction, we’ve witnessed a few clever companies bring scent to the table, companies like Pura, Aroma360, and now Pura to name a few.

But they all made the same mistake: they ignored wax.

Despite all the innovation around essential oils and proprietary vials, wax - the most beloved, nostalgic, and dominant format in home fragrance - has sat idle. It was passed up by the tech innovators and ignored by the fragrance giants.

Until now, consumers had to choose: Smart Home Convenience (oils/tech) OR Warmth & Nostalgia (wax). We believe you shouldn't have to sacrifice the ritual just to get the technology. Instead, we see technology as the ultimate opportunity to elevate the ritual itself.

Relm crucially fills the gap as the world’s first smart-home wax warmer - bringing automation, safety, and modern design to the millions of wax enthusiasts in the US.

Our approach to building Relm was intentional: We didn't force a new behavior; we upgraded an existing ritual.

1. Smart Home Ready: Seamlessly integrates with existing smart ecosystems. Users control Relm via voice or phone using Apple HomeKit, Google Home, and Alexa.
2. Intelligent Mobile App: Full control at the user's fingertips, unlocking custom schedules to wake up to scent, build automation routines based on location, and curate specific scent profiles for every mood.
3. Immersive Mood Lighting: More than just scent. Relm features a dimmable, color-tunable LED ring that lets users match the visual ambiance to the fragrance, creating a complete sensory experience.
4. Wax Preservation Mode: Eliminates rapid wax consumption. Our proprietary alternating heat cycles gently pulse heat to extend the life of the scent.
5. Premium Design: Built to be displayed, not hidden. A minimalist, architectural aesthetic designed to blend into modern home decor, with rigorous safety certifications (UL/ETL) built into the roadmap.
6. Easy Wax Removal: No more scraping or freezing. Built in wax ejection mechanism offers clean, safe, and mess-free removal of used wax in seconds.

The data is clear, but the market is currently split, and Relm is the only product designed to bridge the divide.

1. The Reality: Modern consumers expect connectivity. The smart home industry is growing at a massive 23% CAGR.
2. The Disconnect: Over 40% of the home fragrance market buys wax products, yet 99% of "Smart Scent" innovation focuses on liquids/oils.
3. The Opportunity: There are 51 million U.S. households that already use both smart home devices and home scent products.

These 51 million homes are our immediate customers. They don't need to be convinced to buy wax based scents, and they don't need to be convinced to buy tech. They just need a device that lets them do both together.

We are hitting a critical inflection point.

1. Adoption is Here: For the first time, more U.S. homes use smart products than those that don't.
2. The Tidal Wave: By 2027, that number jumps to 93 million homes (over 70% of US homes).
3. Validated Demand: We proved this demand on Kickstarter, raising $55K in 45 days and selling 600+ units to backers who were tired of waiting for the industry to catch up.

This isn't a "someday" market. This is a tidal wave of adoption that is happening right now, and Relm is the only smart solution positioned to capture the millions of wax lovers left high and dry when it comes to innovation.

Hardware Entry, Software Scale

Unlike competitors who rely solely on trapping users in a "razor-and-blade" model, we have built a diversified revenue engine that respects the customer's freedom while maximizing Lifetime Value (LTV).

1. Hardware Sales (The Entry Point): We sell the Relm Smart Warmer at a $99 retail point. With an average initial order value of $122 (device + initial wax), we generate immediate revenue on day one.
2. Subscription Services (The Growth Engine): While users can use any wax, our "Scent Discovery" subscription ($8-15/mo) offers curated, premium wax melts delivered to their door. This creates a recurring revenue stream with an expected LTV of $180–$200/year per subscriber.
3. The Scent Data Marketplace (Future Scale): We are building more than a device; we are building the intelligence layer for the wax fragrance industry. As we scale, our platform will aggregate granular, anonymized usage data. Fragrance brands can partner with us to bring their scents to our "Smart Catalog" with deep performance tracking, or purchase data insights to optimize their own R&D, transforming Relm into the indispensable data engine for the wax market.

We have strong early validation across product demand and intellectual property and initial retail pilots.

1. Demand Validation: $55K raised from 443 backers, selling 600+ units. This immediately confirmed the market gap for a smart wax product.
2. Patented Technology: We own the intellectual property for our core innovation: U.S. Patent No. 12,296,073 B2 - Smart Fragrance Delivery System.
3. Sales Pipeline: 3,000+ customer email waitlist.
4. Manufacturing Ready: Pre-production prototypes validated; currently transitioning to a manufacturing partnership for tooling and scaling.
5. Smartech Retail Pilot - With an LOI in hand, Relm will be featured at Smartech’s tm:rw store in Times Square NYC for a 4-6 month launch window.

Our strategy is built on a clear, phased execution plan to transition from small scale production to scalable manufacturing & recurring revenue.

1. Phase 1: Scale from Small-Batch to Mass Production. We are moving from prototype to power. This phase is dedicated to finalizing injection tooling with our contract manufacturer and producing our first 1,000–2,000 units. Simultaneously, we are establishing our fulfillment logistics to ensure that when the "buy" button goes live, inventory is ready to ship immediately.
2. Phase 2: Launch DTC Sales & Start Subscriptions. Once inventory lands, we turn on the revenue tap. We will launch our direct-to-consumer platform and activate the "Scent Discovery" subscription model. By leveraging paid media and influencer tests, we aim to acquire our first 500 net-new customers and validate our recurring revenue metrics.
3. Phase 3: Scale Growth & Expand Distribution. With the engine running, we pour fuel on the fire. We will ramp up ad spend, conduct outreach for wholesale distribution, and secure strategic brand partnerships. Our target: hit $1M in Annual Recurring Revenue (ARR) and grow our subscriber base to 5,500 active users.

We are raising capital to transition from prototype to mass production and launch our direct-to-consumer sales engine. This round is being raised on a SAFE with a $1.35M valuation cap, offering early believers significant upside potential.

1. Manufacturing & Tooling (45%): Finalizing our JDM partnership, cutting steel for molds, and producing our first batch of inventory to fulfill Kickstarter orders and initial retail stock.
2. Software Development (20%): Finalizing the Relm App (iOS/Android) for a seamless user experience at launch.
3. Marketing & Growth (20%): Fueling our Phase 1 DTC launch with influencer campaigns and digital ad spend to capture our waitlist demand.
4. Product Certification (15%): Securing necessary UL/ETL and FCC certifications to ensure safety and retail compliance.

Competition: Why We Win We face competition on two axes, but no direct challenger with a 1:1 product.

The "Oil" Giants (Pura, Aera): They put up impressive numbers, but they force users to abandon the wax ritual and lock them into expensive proprietary refills. They miss the emotional connection of wax.

The "Wax" Giants (Scentsy): They have the revenue (~$1B/year), but their technology is stuck in the past. They miss the safety and automation that modern homeowners demand.

Our Moat: We are the only "Open System" smart device. While Pura locks you into their scents, Relm lets you explore the entire world of wax melts while giving you the best hardware experience on the market.

We aren't just building technology for the sake of it. We are designers and engineers with direct industry experience and a passion to bring the rituals and ambience of wax to the convenience of smart capabilities.

Taylor Boyer (CEO): Architect & Designer with an award-winning thesis on multisensory human experiences.

Andrew Ballard (CTO): Ex-Pura Engineer. He helped build the tech for the market leader; now he's building the next evolution.

This creates a unique DNA: A product that is technically superior (Andrew) but designed to enhance the emotional atmosphere of a home (Taylor).

The home fragrance industry is at a tipping point. The technology is ready, the market is waiting, and for the first time, the product exists to bridge the gap.

We are building Relm because we believe the future of the smart home isn't just about efficiency—it's about feeling. We are inviting you to join us as we transform a $10 billion industry and bring the emotional power of wax based scent into the 21st century.

Invest in Relm. Let's make sense of the smart home, together.