We invested in Rake because we are truly impressed with the current state of Rake's enterprise messaging product; and, we know the capabilities and previous successes of the Rake team. We have closely followed Andy and his previous companies for much of his career, and know he and the team he has assembled can execute on complex software challenges. While we are impressed with the current state of Rake’s enterprise messaging product, we also are enthusiastic about the vision of where that product can go in the future. Numerous companies are currently utilizing Rake’s messaging platform with great satisfaction. That positive customer return, along with a proven team in place to push the company forward, lead us to support Rake's focused investment in its future, primarlily through heavy investment in additional software and product development. We aligned closely with Rake’s value proposition that the future of messaging consumption and its importance to business operations, sales, marketing, and human resources in companies of all sizes will continue to grow rapidly. The biggest problem Rake solves for these organizations is they struggle to manage messaging in a cohesive, consistent manner across the enterprise and the ever-expanding social platforms. We also appreciate that Rake’s platform was built to support a wide variety of business verticals. A couple of obvious targets for the business are sales & marketing teams and technology solution provider partners. The solutions on the market to support these verticals do not specialize in omnichannel messaging, which results in a disjointed solution that is difficult to manage and creates silos of data, users, and business rules. We are aligned with the Rake team’s vision and feel that because Rake truly supports both internal team collaboration type messaging, as well as omnichannel chat (messaging to social and legacy messaging platforms like SMS) they have a sizable advantage over the competition. As Andy has explained, Developers and IT teams struggle in this area as they need to support multiple platforms as their consumer-facing teams work to support and sell and business operations needs for real-time messaging evolves. These teams are faced with the problem of the duplicity of effort, having to write and manage users and messaging flows across multiple platforms, juggling compliance and security protocols, and keeping multi-location business logic uniform and consistent. Rake’s platform significantly simplifies this challenge by providing Dev and IT teams a single UI, and a single management console with a robust API to manage anything from user roles and access, customers and contacts, to sending and receiving rich messaging across the world’s most popular channels and platforms. We think as the importance of universal messaging evolves, so will the challenges and requirements to have uniformity and simplicity in this mission-critical space. Rake is well-positioned to be the leader here and has built a widely serviceable platform that can scale.