Question 1

It was never revealed what the raised will be used for. From both recordings it appears you have very good revenue growth and cash in the bank. I am not sure how your burn rate has increased over the last few months. Can you give us a break down of the spend?. Also, why will y...

Accepted Answer

Hi Gregory, thanks for reaching out. We are using the proceeds from the fundraise to support the following initiatives. Fuel the technology build out -- includes media buying tools that help advertisers activate and manage campaigns. Other technology build outs include Shopify marketplace integrations, landing page builder(s) and content regeneration. We are always recruiting top tired talent, ie; dev, operations and sales. We will also innvest into sales automation. Specifically, bringing sm...

Question 2

Hey I saw the pitch at the boardroom and Chris said there was a follow up video but it wasn't posted. I was wondering if you can share your experience working with RagingBull and the success/results they have had on working with your platform, that made them want to invest in ...

Accepted Answer

Hi Michaelangelo, our team is excited that you’re excited! Chris mentioned to me that the follow-on video was dropped late last night. Yeah, Raging Bull has been A+ to work with and the synergies were undeniable. Raging Bull is a unique client given the quality of the service they provide their members and their specific expertise around digital media. As you can imagine, having a sophisticated advertiser like Raging Bull opens new opportunities for us. Raging Bull led our round because of RA...

Question 3

What’s the most a influencer has made on a single campaign to date? What was the amount of followers of that influencer?

Accepted Answer

Hi Kevin -- Some influencers have made as much as $1200+ on a single campaign. That particular influencer has 150,000+ followers on Instagram and another 100,000+ fans on Facebook. The platform is designed for influencers to continually earn income once we've established their audience converts. This creates a sticky environment for both the influencer and brand. That said, most influencers make between $300-$700/mo of side income.

Question 4

How do you make sure the right influencer is advertising the right product? You wouldn't want an influencer with an average audience age of 18 advertising beer for instance. The advertiser may get clicks but no new sales.

Accepted Answer

Morning Kenneth - All of the influencers on our platform are categorized by data, influencer and audience type. For clients that have age restrictions, for example alcohol brands - we’d only offer that campaign to influencers over the age of 25 years+ that have shown an interest in alcohol. Additionally, anything that involves alcohol, tobacco or firearms is reviewed by RAD’s legal advisors to ensure state and federal laws are adhered to. Once the campaign is reviewed and deemed compliant, RA...

Question 5

I invested yesterday. Will my valuation be 5 mil or 8 mil thanks

Accepted Answer

Hi Jodi - your valuation will be $5m with a 20% discount for getting in before we hit the $500,000 threshold.

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